Your store won't close down after these questions are prepared

1. What are the aspects of restaurant positioning?

before opening a new restaurant or a new store, you need to have a basic positioning of your own restaurant. It can be positioned from several aspects: meal time, customer unit price and product positioning.

2. how to locate the restaurant according to the meal time?

The dining time in a restaurant is often related to the unit price.

restaurants can be divided into fast food, fast casual restaurants, casual restaurants, high-end casual restaurants, main restaurants, etc. according to the meal time. Different types of restaurants have different requirements for site selection.

The meal time in fast-food restaurants is generally less than 31 minutes, and the per capita unit price is less than that in 41 yuan.

The dining time in the fast leisure restaurant is 31~61 minutes, and the per capita consumption is 41~61 yuan.

Leisure restaurant, the dining time is 61~91 minutes, and the per capita consumption is about 81 yuan.

The dining time in a high-class leisure restaurant is more than 91 minutes, and the per capita consumption is about 121 yuan.

in the main dining room, the dining time is 1.21 minutes, and the per capita consumption is about 1.81 yuan.

3. how to position according to the product?

in terms of products, restaurants can be divided by region and cuisine. It can also be divided by eating and cooking methods, such as home cooking and hot pot. It can also be divided according to the service mode and production equipment of the restaurant. 4. How to determine the average vegetable price of the restaurant, that is, the customer unit price?

before opening a restaurant, you should have a general understanding of the prices of restaurant products. If you don't know, you can choose a restaurant with similar products and refer to the unit price of his family. You can also use the price of the most expensive dish in the menu, add the price of the cheapest dish, and then divide it by 2, and the figure is the center price area where consumers click the most concentrated.

5. what's the strategy for classifying dishes?

before the restaurant is located, it should be positioned, and after the positioning, it should also have a general estimate of the restaurant products, that is, the menu design. In the menu, dishes can be divided into image dishes, gathering dishes, signature dishes, performance dishes and profit dishes. Specifically, image dishes are mainly to enhance the image of the restaurant, and the price can be expensive, but the appearance of the ingredients must be good and have the characteristics of the restaurant.

Jike cuisine is a dish that is cost-effective and attracts consumers. It is characterized by low price, sufficient weight, and strong regional characteristics if it is regional. In addition, Jike cuisine should be constantly innovated and developed.

signature dishes should be story-telling, and they need to be dishes that are not available from other families or recommended by famous celebrities. Let consumers feel that our family is doing the best.

Performance dishes refer to dishes with high click rate and high unit price.

Profit-making dishes refer to high-click, high-margin dishes.

6. how can the guest unit price be increased?

when all the main dishes are ordered, you can increase the unit price by other ancillary products, such as desserts, tea, snacks, alcohol, etc.

7. how to classify the customer groups?

customer groups can be divided according to age groups, and the characteristics of different age groups are also different. It can also be divided according to income level. It can also be divided according to regional characteristics. In fact, the principle of customer group division is to select the people who like and adapt to the restaurant best.

8. what are the consumption purposes of customers?

Different customers have different consumption habits, so we should analyze their behavior patterns. For example, there are generally 1-4 people shopping in Shangchao; Couples prefer to have private space when eating; Guests near the community are more inclined to party and banquet; High-end banquets prefer elegance and privacy.

Nowadays, consumers' consumption purposes are also diversified: socializing, gathering, dating for couples, entertainment and leisure.

9. What are the characteristics of consumer behavior?

In general, the consumption budget for dinner is higher than that for lunch; Weekend consumption is higher than working day consumption; Social consumption is relatively popular; High-end banquets are relatively small.

If the proportion of reunion and leisure consumption in restaurants is high, consumers should pay attention to the experience of dining environment, and light and luxurious decoration style can be adopted appropriately. If the restaurant is in the supermarket, it should be equipped with 2-4 tables.

11. What are the characteristics of consumer products?

According to statistics, about 71% of consumers eat dinner and only 35% of refreshments.

In terms of the proportion of dining consumption, the ratio of consumption of dinner and refreshments is about 2: 1. In the dining consumption of leisure business, the ratio of dinner to refreshments is about 1: 1.

11. What are the characteristics of consumers' daily activities?

The activity areas of consumers' daily life can be summarized as: home, office, shopping place and restaurant. If we analyze its route, there are mainly the following situations:

The first category, starting from home, going to the restaurant after eating. (The percentage of this line is in brackets)

Home-restaurant-home (48%)-restaurant-office (2%)-restaurant-Shangchao (48%) is the second category, starting from home and going to the restaurant after eating. Office-Restaurant-Home (44%) Office-Restaurant-Office (41%) Office-Restaurant-Shangchao (16%) The third category, starting from home, where to go after eating in a restaurant. Shangchao-Restaurant-Home (53%) Shangchao-Restaurant-Office (2%) Shangchao-Restaurant-Shangchao (43%)

12. Is it important to have a parking lot near the restaurant?

Now more and more people drive to eat. If the restaurant has a convenient parking environment, it will add a lot of points to the attraction of the restaurant. According to statistics, 81% of consumers who drive to eat will park their cars in the parking lot near the restaurant; Only 21% of consumers will park their cars in distant places or in nearby streets.

13. The restaurant is about to start site selection. What should we consider in turn?

to put it bluntly, the location of the restaurant means that the restaurant is closest to the place with the largest number of corresponding customers, that is, the place with the largest number of target customers.

First, determine which city to open. First-and second-tier cities are different from third-and fourth-tier cities, and restaurants have their own characteristics.

Secondly, it is necessary to determine which block of the city the restaurant is located in, that is, which business district block.

next, consider the existing commercial layout.

finally, it's time to determine the specific address of the restaurant.

14. What will affect the radiation range of restaurants?

if the restaurant is located as the center and spreads along a certain distance and direction, which customers who come to the store for consumption are given priority, that is, the radiation range of the restaurant. In other words, it is the geographical scope of the restaurant customers.

viaducts, rivers, urban expressways and other closed and impassable facilities will affect the radiation range of restaurants. 15. What is the most important thing for consumers to eat in the store?

to let consumers eat in the store, these three points are the most important: the visibility of the store, the convenience of the store, and the stopability of the store.

16. how to determine the advantages and disadvantages of each business district block?

1. estimate and distinguish the volume of business circle.

2. Find a map, and mark the locations of multiple shop opening opportunities on it.

3. Analyze the types and restaurants of each business district, and rank them in order.

4. Investigate other food and beverage outlets in the business circle, and make statistics on similar competitive restaurants.

5. Investigate the consumer groups in different business districts.

17. what should be investigated in the business circle?

we should investigate the current business situation in the business circle, as well as the population, income level, business situation, volume and people flow in the business circle. Determine the key areas that can be operated in the business circle, and initially formulate methods.

18. What should consumers in the business circle investigate?

first of all, we should investigate the consumers who will come to the store, the source of consumers and the classification of consumers in the business circle. You can also refer to similar competitive restaurants in the same business district to find out the sex, age, income, occupation, what kind of transportation consumers use, the frequency of coming to the store, and the purpose of coming to the store.

19. What should be investigated in the site selection of communities, supermarkets and office buildings?

community-based restaurants should investigate the residential population distribution, population quantity and population quality. Community-based surveys, in addition to observing the flow of people and customers, can also find property and neighborhood committees to inquire about the specific number of people living, the geographical distribution of population, and the proportion of permanent residents.

the restaurants in the office area should investigate the population, income, whether there is a canteen and whether the transportation is convenient. For the office building survey, you can find out from the property, or you can look at the information of the office building, and calculate the total number of people according to an average of 3 square meters.

Shangchao restaurant should investigate the location, area and sales situation of Shangchao, the number of people, business hours and main types of commercial tenants.

21. what should I pay attention to in the location of the restaurant?

after determining the location of the intended restaurant, you must personally experience the moving line near the location, and plan the facilities such as advertisements, signboards and doorways, which should be clearly noticed by consumers from all angles and locations.

In addition, the bigger the store area is, the better. We should calculate the reasonable area with the highest turnover. The extra area will only reduce the ground effect and human effect, which will not be worth the loss.

21. how to estimate the turnover of new stores?

I'm about to open a new store, and I've chosen almost the address, but I don't know what the business situation will be like. It doesn't matter, you can go to the same competitive restaurant for a week, calculate the passenger flow of their home, multiply it by the customer unit price, and estimate the turnover of the new store.