For an emerging stores to open the market to occupy market share, either with their own brand strength to impress consumers, either with strong promotional activities, in the consumer concept to impress consumers,

ktv anniversary program. See the actual situation of my KTV, and the consumption level of the surrounding population, the KTV will be positioned as a popular leisure, entertainment as one of the integrated casino.

Although the financial crisis has begun to subside, the shadow of people's consumption concepts still lingers. Neighboring business district competitors are also moving, in such consumer attitudes, the competitive environment, we need to change the marketing strategy, the timely launch of large-scale publicity and promotional activities.

In summary, we need to increase the brand strength of publicity, but also in the appropriate time to launch a large promotional activities.

Anniversary promotion is the golden period of KTV sales. In the operation of the 2nd anniversary of the day, we should seize this favorable celebration opportunity to gather popularity, give back, thank our loyal customers and friends, and more importantly, in order to enhance the sales of KTV.

Second, the market analysis

1, superior geographic environment;

Currently the new district of KTV, with inconvenient transportation, but with many fixed residential areas, its spending power, high consumption level, potentially unlimited business opportunities.

2, accurate commercial status;

Set of leisure, entertainment as one of the integrated casino, with chess and cards, KTV entertainment, to highlight the thematic, personalized,

Planning program "ktv anniversary celebration activities program". The use of traditional business forms, combined with differentiated selling points, to ingest customers among competitors and compete for market share.

3, elegant shopping environment;

The current distribution of floors, the design and planning of the private rooms, with the overall decorative effect can give a person a sense of elegance and not vulgarity, and the overall consumer environment can give a person a sense of high-grade, fashionable, trendy superiority.

5, strong competitors;

too perfect heavenly 66 clubs, etc.

6, emerging enterprises, market share is insufficient, advertising and publicity need to increase efforts to increase brand awareness, and need to further standardize the internal operating system.

Third, activity planning

A, SP main activities:

Proposal A, full of 100 yuan to send 20 yuan gift certificates (Note: This activity is mainly considered store celebration, relatively large strength)

Activity time: July - July (week to week spanning 3 days)

Activity:

Activities:

Activities, during the period of time, to participate in the activities of the Consumers, the day of consumption of the cumulative computer receipt, full of 100 yuan to send 20 yuan gift certificates, full of 200 yuan to send 50 yuan gift certificates, and so on more to buy more to send. (Some of the liquor and special goods do not participate in the activities of this period)

Rules of operation:

1. Gift certificates will no longer give part of the consumption of gift certificates;

2. Sales tickets can be accumulated;

3. Gift certificates can not be exchanged for cash and are not set up for redemption;

4. Damage or tear is invalid;

5. Gift certificates can be used to buy goods to participate in the activities, the use of validity for this activity, the use of goods to participate in the activities, the use of the validity period for this activity. Gift certificates can be used to purchase the products of the event, and are valid for the time period of the event, and will be automatically voided after the expiration date. (Or you can extend the time)

Proposal B, full of 200 yuan to reduce 10 yuan and then send 20 yuan gift certificates

(Note: This activity is mainly to consider the store celebration, the strength of a relatively large. Increase consumption to 200, the purpose is to increase the unit price. Full 200 reduction of 10 to send 20 yuan gift certificates can create a sensational effect, equivalent to a direct full 100 to send 30 yuan gift certificates)

Rules of operation:

1, the customer to participate in the activities of the counter of the day of the sale of small tickets, in the cash register to buy a single, the cashier will be directly reduced part of the subtraction;

2, the customer with the reduction of the computer after the small ticket, the coupon in the exchange for the corresponding amount of the gift certificates;

2, the customer with the reduction of the computer after the small ticket, in the coupon change for the corresponding amount of Gift certificates;

6. Gift certificates consumption part is no longer gift certificates;

7. sales tickets can be accumulated;

8. Gift certificates can not be exchanged for cash and not set up to find redemption;

9. Damage or tear are invalid;

3. Gift certificates can be purchased to participate in the activities of the goods, the use of the validity of the time period for the activities of this activity, the expiration of which will be automatically voided. (or can extend the time)

Organizer: zhl201609