Marketing Symposium coming up soon? Have you done a good job of the relevant program? This article is my carefully edited conference marketing symposium program, I hope to help you!
Conference marketing symposium program a
First, the purpose of the meeting: through the investment conference, to reach the participating dealers in a timely manner with the company's intention to cooperate, in order to start the market to do a good job of paving the way.
Second, the theme of the meeting: advocate health, create a good product, leading a win-win situation.
Third, the meeting time: xx October 15 - October 17, the first day of the afternoon check-in, the next day
8:30 am formal meeting.
Fourth, the participants:
1, government leaders, including government leaders, home appliance association president
2, Konka Group leaders, kitchen and bathroom business unit leaders, representatives of the Ministry of Technology, quality department representatives, the national regional manager
3, the national dealers
4, the meeting staff: preparatory group, scheduling group, logistics group, reception group, Transportation group, site planning group members
V. Meeting place: tentatively scheduled "secretary work" hotel
VI. Meeting preparation period (September 20 - October 15)
1, September 20, the establishment of a preparatory group composed of departmental leaders, and assign the responsible person, responsible for the work;< /p>
2, the meeting will be held on September 20, the preparatory work of the Department of the Ministry of Health, the Ministry of Health and Human Resources, the Ministry of Health and Human Resources. /p>
2, September 21 by the Marketing Department to submit the "investment conference program" draft, and submit to the preparatory group for discussion, the general manager for approval and adoption.
3, September 22 - October 5 by the regional manager has the intention to cooperate with other well-known life of electrical appliances dealers in the provinces and Gome, Suning and other national chain sales enterprises to send out the "Invitation to Merchants".
4, before October 1 to determine the address of the meeting with the participants (government agencies, media and industry personnel) list.
5, the company set up within the emcee group or ask a professional emcee company responsible for reception.
6, the division of labor (see Table 2)
7, October 14 before the completion of the company and the factory site 5s work, to complete the procurement of related hospitality items and information transfer.
8, October 5 before the marketing manager is responsible for the entire investment conference costs budget, reported to the marketing director audit, general manager signed through.
Seven, the meeting was held (October 16)
1, the specific meeting process (see Table 1);
2, the work of the group content and requirements see Table 2, "division of labor and job description";
Eight, the end of the meeting (October 17)
1, the cleanup of the meeting site;
2, the settlement of costs with the hotel;
2, and the hotel The cost of settlement;
3, leading dealers to visit the company and the production site;
3, after the end of the meeting, the regional manager is responsible for regional dealers to negotiate investment and return matters to assist.
Nine, the meeting summed up the period (October 17)
1, the investment meeting summary
2, the next period of work plans and objectives
Table 1:
I. Meeting Agenda
Date Time Item Speech / person in charge Remarks
10.15 12:00-18:30 Reception of guests Reception Team
18:30-21:00 Dinner Logistic Team
10.16 7:00-8:00 Breakfast Logistic Team
8:00-8:30 Entrance of participants Reception Team Playing the company's promotional advertisement
8:30-8:40 Opening speech by the host and introduction of guests Host Opening music
8:50-9:05 Home and office guests
8:50-9:05 Home and office guests
8:30-8:40 Host Opening music
8:50-8:40 Host Opening music
8:30-8:40 8:50-9:05 Speech of the representative of Home Appliances Association
9:05-9:15 Welcome speech by the president of the group
9:15-9:45 Keynote speech by the general manager of the company (vision and development plan of the company) The general manager Playing PowerPoint speech
9:45-10:00 10-minute break Playing the company's advertising film
10: 10:00-10:40 Theme of Merchants and Market Operation Ideas Marketing Director Playing PPT
10:40-11:00 Unveiling Ceremony of New Products and Announcement of Ordering Policy Host and Unveiling Guests
11:00-12:00 Seminar for Subgroups Sales Managers of Each Region
12:00-13:30 Lunch and Break Logistic Team
13:30-14:30 Lunch and break
13:30-13:30 Lunch and break
13:30-14:30
13:30-14:00 Participants enter the venue Reception group Playing the company's commercials
14:00-15:30 Symposium, announcing the highest prize for ordering and awarding the prize Moderator Stirring background music
15:30-15:50 Announcing the list of agents and awarding the agent's certificate Moderator and awarding guests Playing music, paying attention to the atmosphere, awarding guests and agents interaction
15:30-15:50 Announcement of the list of agents and awarding agent's certificates Interaction of agents
15:50-16:30 Speech and determination of agent representatives (2) Speech
16:30-17:00 Group photo Photo Group
17:00-18:00 Group visit to the factory Marketing Director
18:00-18:30 30 30-minute break Logistics Group
18:30-21:00 Dinner party 18:30-21:00 Dinner and lucky draw Logistic Team
10.17 7:00-8:00 Breakfast Logistic Team
Before 12:00 noon, check out of the room, return Logistic Team, Transportation Team
Second, the meeting discipline and warm tips
Discipline
Meeting discipline
1, the participants must pay attention to civilization, pay attention to grooming, keep neatly dressed and generous.
4, participants are not allowed to do chores not related to the meeting, shall not walk around the venue;
5, do not interfere with the normal order during the break, no loud noises, playful;
6, please take care of the hotel facilities, do not scribble in the conference room desks, do not spit, throw and other damage to the conference environment behavior;
7, personal property Self-care, people away from the locker lock door, carry valuables;
8, any damage to the hotel items or facilities are to be compensated;
9, participants are not allowed to disclose the confidentiality of the meeting, the proper custody of the meeting materials, shall not disclose the contents of the meeting to unrelated personnel.
Warm tips
1, regional managers are responsible for the regional agents of the business negotiations, tracking, and other things to assist in the process;
2, the product showroom at the conference site, show the Konka new products, the unveiling ceremony for the morning of the 16th;
3, the meeting provides breakfast, lunch and dinner, meals, please bring the guest card and vouchers, the hotel with the guest card and vouchers, the hotel with the guest card and vouchers. Please bring your guest card and meal coupons to the hotel;
4, 16 dinner held during the "lucky draw" activities and programs, please bring your guest card, with the guest card number to participate in the lottery;
5, the meeting for your personal and property safety, please cooperate with the meeting schedule, do not leave the hotel without authorization, and comply with the hotel management system, personal belongings and property, and to ensure that you have the right to participate in the lottery. Comply with the hotel management system, personal belongings properly stored, what you need, you can contact the conference team.
6, the conference team contact table:
Organizational items Item content Contact person Contact phone number
Coordination of the meeting Coordination of all matters throughout the meeting
Meals and accommodation arrangements Arrangements for all participants in the Chinese and dinner (including the number of people dining, location, etc.), arrangements for all participants in accommodation (including the number of people staying in the accommodation, location, room arrangement, etc.)
Meeting organization Follow-up during the meeting, participants pick-up and drop-off vehicle arrangements, return ticket booking
Meeting budget program
1, transportation costs, transportation costs can be subdivided into:
(1), departure to the meeting place of the transportation costs - including flights, railroads, roads, passenger ships, as well as the destination station, airport, pier (2), transportation costs during the meeting - mainly business transportation costs, including accommodation to the club transportation, club to the catering location of transportation, club to the business venue of transportation, business trip transportation, and other participants may be The transportation costs include transportation from the accommodation to the venue, transportation from the venue to meals, transportation from the venue to the business networking venue, transportation for business trips and other scheduled transportation that participants may use.
(3) Farewell and return transportation - including flights, railroads, highways, passenger ships, and the cost of transportation from the accommodation to the airport, station, and port.
2, meeting room / hall costs
Specifically can be broken down as follows:
(1), the rental of the conference venue - in general, the rental of the venue has already included some common facilities, such as laser pointers, sound systems, tables and chairs, podiums, whiteboards or chalkboards, oily pens, chalk, but some non-conventional facilities are not covered. Some non-conventional facilities are not covered - such as projection equipment, temporary decorations, display stands, etc., and the need to install non-podium speaking lines may require a separate budget.
(2), conference facilities rental costs - this part of the cost is mainly to rent some special equipment, such as projectors, laptops, mobile simultaneous translation system, venue display system, multimedia systems, video equipment, etc., the lease usually need to pay a certain amount of the use of the deposit, the lease costs include equipment `Technical support and maintenance costs.
It is worth noting that, in the rental of equipment should be various types of efficacy parameters to make specific requirements (usually can be consulted to the professional conference services company, in order to obtain the most appropriate cost-effective), otherwise it may affect the meeting.
In addition, these conference facilities due to brand, origin and new and old different, rental prices may vary greatly.
(3), the venue setup costs - if not special requirements, usually this part of the cost is included in the venue rental costs.
If there are special requirements, you can negotiate with professional conference service providers.
(4), other support costs - these support usually include advertising and printing, etiquette, secretarial services, transportation and warehousing, entertainment and health care, media, public **** relations.
Based on the temporary nature of these supports, if the conference organizers are looking for these industry support, the cost of its cost may be higher than the market price, if you let the professional conference service provider agent, will get a relatively inexpensive and professional service support.
For these individual service support, the organizer should refine the requirements as much as possible, and sign a separate service agreement.
3. Accommodation
The cost of accommodation should be very easy to understand - it is worth noting that some of the accommodation costs are full price and some are subject to additional government taxes.
For conferences, accommodation can be one of the major expenses.
You can usually get a good discount with a professional convention service provider.
Normal accommodation costs are not only related to the hotel's star rating and room type, but also to the services that are open in the room - such as long-distance communication, laundry, mini-bar drinks, disposable laundry, Internet, fruit, and other services that are open in the room.
Conference organizers should specify the services and scope of the hotel should be closed or open.
4, catering costs
The catering costs of the meeting can be very simple or complex, depending on the needs of the meeting agenda and the purpose of the meeting.
(1), breakfast
Breakfast is usually a buffet, of course, you can also take the table-style dining, the cost of the number of people can be calculated (but taking into account the special nature of the meeting dining and raw materials for the preparation, so the number of people expected to dine with the number of people who actually dine to a difference of 15%, otherwise the restaurant is justified in refusing to settle by the number of people who actually eat - - and instead of charging the cost of the number of people booked. (2), Chinese food and lunch
Chinese food and lunch is basically a formal meal, you can take the number of people budget - buffet form, according to the table budget - - round-table form.
If the organizer wants to purchase the drinks on their own instead of the restaurant, the restaurant may charge a certain amount of service fee.
(3) Drinks and Service Charges
Usually, if you dine in a high-star hotel restaurant, the restaurant will refuse to allow the organizer to bring in their own drinks, and if they can, the restaurant will usually charge an additional service charge.
In the high-star hotel conference banquet, usually in the basic level of consumption on the basis of an additional 15% service charge.
(4), the venue tea break
This cost is basically the number of people according to the budget, the budget can be proposed at different times of the tea break food, beverage combinations.
The price of the tea breaks as advised by the organizer usually includes the cost of service staff, but if the organizer needs non-program services, it may need to budget for something else.
Typically, tea breaks can be categorized as Western or Chinese - Western basically focuses on coffee, black tea, Western snacks, fruits, etc., while Chinese focuses on boiled water, green tea or flower tea, fruit tea, fruits, coffee, fruits and snacks.
(5) Fellowship reception/dance
In fact, the budget for a fellowship reception/dance may be more complicated than a separate banquet, which is easy to calculate as long as you set a good menu and scale.
However, the budget for a reception/dance is designed to support the venue and the program, and it may take a longer time to confirm the budget:
6. Audio-visual equipment
Unless the event takes place outdoors, the cost of audio-visual equipment can usually be ignored.
If it has to be done outdoors for the public **** relations effect, the budget for audio-visual equipment is more complicated and includes:
● Rental costs for the equipment itself, usually on a per-day basis
● Costs for transportation of the equipment, installation and commissioning, and control of technician support, which can be represented by the exhibition service provider
● Audio sources -mainly background music and entertainment music selection, the organizer can bring their own, can also be entrusted to the agent
c. Actors and programs
Usually can be selected after the program by the number of times - the budget amount is usually related to the difficulty of the program and the number of participants positively. The amount of the budget is usually positively related to the difficulty of the program and the number of participants.
If there is a regular show at a suitable venue, then the budget is simple and positively related to the number of people attending the show - with the exception of specialty or package shows.
d. Other - snacks, fruits and color-coded wines
5. Miscellaneous
Miscellaneous refers to the costs incurred by some temporary arrangements in the course of the exhibition, including printing, temporary transportation and loading and unloading, souvenirs, modeling and etiquette services, temporary props, faxes and other communications, courier services, Temporary health care, interpreters and guides, temporary business vehicles, foreign exchange and so on.
The budget for miscellaneous expenses is difficult to plan, and unforeseen expenses can usually be added to the budget for conference expenses.
Conference Marketing Symposium Program Part IIFebruary 13, XX, will be held in XX sales conference, through the industry situation, summarize the whole year's sales work, to find out the work of the gains and losses, to unify the ideological understanding, and to clarify the focus and direction of sales work in XX years.
First, the theme of the meeting: XX annual sales conference
Second, the meeting time: February 13, XX 08:30-11:30
Third, the meeting place: the company's multi-functional hall on the first floor
Fourth, the participants:
First, general manager Xu vice president Huang vice president of the General Manager of the General Coordinator Liu Jialong Zhang Jinping Yu Feng
Second, all the staff of the Department of Marketing
Third, all the staff of the Department of International Trade
Fourth, the company's departments in charge
Fifth, the content of the meeting:
1, the general manager of the analysis of the industry's form, summed up XX years of the company's sales work ideas, for the XX years of sales planning, and announced the XX years of sales targets and sales policy (a variety of incentives)
2, the electronic parts of the offices of the XX years of sales targets and policies (various incentives)
2 Electronic parts of the offices of the XX year sales performance report
3, recognize the sales of advanced personnel in XX year
Six, the company's sales of advanced recognition awards and awards:
XX annual sales of advanced recognition and awards, awards and rewards for:
1, electronic parts sales and payment recovery of the two indicators at the same time more than 18 million: 1 (rewarded 80,000 yuan);
2, electronic parts sales and payment recovery of the two indicators at the same time to complete: 3 (rewarded 30,000 yuan);
VII, the venue:
1, sign-in sheet (2)
2, conference room promotional banners: XX Annual Sales Conference ---- and XX Annual Sales Advanced Recognition Meeting
3, the meeting ppt;
4, medal production (six): xxx colleagues, in the XX annual sales work, outstanding performance, significant achievements, was named XX annual company sales elite.
This certificate is hereby issued for encouragement!
5, table flowers (a pot);
6, salute (two);
7, wreaths (six bundles);
8, Notes:
1, the meeting during the meeting company personnel must be unified with the uniforms, wearing a work plate;
2, during the meeting the meeting company personnel must be arrived at the scene in advance, not to be Late, early departure and unexcused absences;
3, during the meeting to participate in the meeting of the conference company meeting personnel to pay attention to the order of the meeting, to ensure that the meeting a complete success!
Preparation: Audit: Approval: b