As everyone who has opened a restaurant knows, catering location is a time-consuming and labor-intensive chore. A good store location is very important for restaurants, so how do you choose your favorite store? What tools can help us choose the site?
wechat search "store location evaluation manager", with the help of site selection program analysis, easy to use and free of charge!
scan into the applet, fill in relevant information: store location, store type, business circle scope, and click to start site selection evaluation.
1. Business circle analysis
When you enter the business circle analysis, you can see a basic business environment around you and have a basic understanding of the surrounding infrastructure, crowd structure and business facilities.
2. Analysis of people flow
Understand the consumption power and purpose of people, whether they are just passing by here or planning to spend money, or for other reasons, such as people going to other parks for a walk here.
click on "passenger flow analysis" to see whether the commonly used passenger flow paths around the store address. The more ways, the more passengers there are. By the way, look at the type of customer source of passenger flow. Generally, schools, office buildings and scenic spots will be more suitable for milk tea site selection.
3. analysis of competing products
click on "analysis of competing products" to check the similar shops around, and pay attention to a certain distance in site selection to prevent excessive competition.
There are many ways and means of catering site selection, but at present, manual site selection and internet tools are commonly used. In addition, it is a good way to select the site by determining the reference standard, selecting the site through an intermediary or looking for a store company, and using other available resources.
Of course, now more catering enterprises are using big data to analyze the location, so as to determine the best business circle location and manpower. However, no matter how you choose the site, you must first have your own planning and positioning, so that you can have a clear goal.