In April this year, we began to publish articles on the Little Red Book, in mid-April when we began to update the heart, to the current 4 months of time, fans broke ten thousand, the heart is still quite happy, so I want to write a small red book to run their own experience of increasing powder cash! About the little red book, at first did not pay much attention. Because in my impression, Xiaohongshu is the beauty of skin care, wear food and all the things related to beauty. I'm a copywriter and teach copywriting, and the aesthetic is not online, and the little red book is not related. At that time, I took my short copywriting trainee to write a friend circle copy for a restaurant. The trainee posted the friend circle copy she wrote for the restaurant, as well as the content I taught her about planning her friend circle, and it was surprisingly popular, and soon had over a thousand followers! Later, my circle of friends people looking for me to write small red book copy, several articles a week of the kind, I introduced to the student, but in the end she did not want to write because of the time problem, I had to introduce the order to other teammates! But through this time I saw the potential of the Little Red Book, plus later on the content published on other platforms synchronized in the Little Red Book, there is a short video writing tea copywriting data continues to grow, fans and likes Tibetan are growing! So I decided to run this platform, but after a few consecutive notes are released after the data are very general, the more you do not do well, the more you want to do well, I began to dismantle other people's explosive, began to participate in a variety of learning, and finally through the four months to the little red book made a little bit of a difference! Learned things to share out is really their own things, so decided to use an article to share their own 0 basic operation of the small red book to fans tens of thousands of experience, as well as their own harvest, I hope to help some of the small red book want to enter the small partners! First, the small red book is a platform worthy of deep plowing do small red book one aspect is to enhance their brand influence, after all, they have been doing so many years of copywriting, out of so many courses, but also with so many students, or precipitation of a lot of content. Another aspect, of course, is to make some money through the little red book, increase income, both of which little red book helped me realize! 0 start to fans tens of thousands of fans, from which my profile can also be added to the title of the little red book ten thousand powder blogger, although and those dozens of points and millions of fans of the blogger compared to the very unworthy of mentioning, who is not a little bit of growth up it! In terms of realization, I opened a store on Xiaohongshu, shelved my own courses and attraction products, and then the public domain traffic into private users, some of these customers bought my courses, some participated in my boot camp, and some became my partners, which is part of the income! There are also some need to write copy of the business will also be through the small red book contact me, for example, a period of time ago there is a Shanghai customer through the small red book to find me, let me help write copy. In addition, because I know the Little Red Book copywriting, I also received a lot of Little Red Book copywriting orders, such as party planning Little Red Book copywriting, postpartum restoration Little Red Book copywriting, pet care products Little Red Book copywriting. I write some of these texts myself, and I bring my partners to write the large volume, which not only improves our copywriting level, but also increases our income! Achieve yourself, achieve others, and the potential of the small red book is far more than that, but all of this has proved that the small red book is a worthy of our ordinary people to deep plowing a self-media platform! Second, learning is the lowest cost of investment I began to do when the small red book, in fact, positioning is not very clear, holiday copywriting, reading, growing up, emotions, self-discipline, circle of friends, personal brand .... It was done in a very mixed way, without a focal point! I also go to search other people's content, see what fire to do, but the result is that people's data is good, I do my own data is very average! Learning is the shortest path at all times, then I bought the Little Red Book course, but also bought one-on-one diagnostic services for others, according to the teacher's advice, to adjust their own content and direction, but the data is still average! Then I enrolled in the Little Red Book Boot Camp, to learn the full range of Little Red Book, the teacher's guidance plus their own fumbling, out of a few pop-ups, and slowly the data came up. A lot of times you may have to fumble for a long time or no results, but a few pointers from the past can make you realize! In order to do a good job of small red book, I spent nearly ten thousand dollars, but I believe that in the future I will be exponentially through the small red book to earn back! At any time, pay to learn is the lowest cost investment, but also the best shortcut to grow up! Third, will write copywriting people do small red book faster I was enrolled in the boot camp, that a more than 180 people, many people and even the old students retraining, some people open camp fans have been several thousand, and I opened the camp when the fans are only 504, I was the goal of the end of the camp when the fans reached 2,000 people. My goal was to have 2,000 followers by the end of the camp, but I ended up with 7,000 followers, which far exceeded my goal, and I was the best student in that camp! I got an exclusive poster, an awards ceremony, a prize in kind, and a gimbal from my teacher! Of course, I have to admit that there is an element of luck, but I think it is inseparable from the fact that I know how to write copy and have a copywriting foundation. I wrote the content of the little red book, sometimes the assistant teacher to help me modify the title, sometimes just in the several titles I wrote to help me choose easier to fire the title, the body part is basically rarely modified! It's easy for me to quickly write my own content by deconstructing the structure of other people's content! The details are appropriate, the main points are prominent, there is a pain point, there is a guide, there is a baggage, there is a buried point, there is a hook ..... I think it's probably because I have a foundation in copywriting myself, so it's easier to do! Although it is not just the copywriting that determines the Little Red Book data! Fourth, do small red book exercise is the comprehensive ability to think before as long as you can write copy on it, but after doing a small red book I found that the light will write copy can not, sometimes decide a piece of content data may not be copy, but the selection and cover! So do little red book not only to write copy, but also know how to do selection, know what kind of selection is popular, what kind of selection is easy to make a hit! With a good selection, but also know how to design the cover, the cover layout should be beautiful, but also keywords, the title should be supplemented with the cover, and at the end to learn to add the label keywords! To be able to quickly and efficiently design the inner pages, but also will shoot high-definition video, but also will design their own real estate products, will be private message will attract traffic to the transaction, while allowing themselves not to violate the law! In short, you can't just position yourself as a Little Red Book copywriter, but an all-round talent who knows how to flow and operate, only then can you do Little Red Book and help others guide Little Red Book! Aesthetics, copywriting, operation, cash ..... All of this requires continuous learning and improvement in practice! The small red book needs an all-round talent, but also a long large talent, if there is no spirit of study, is not good to do the small red book! Fifth, look up and walk low in the "How to reach the goal" book mentioned a point of view, set goals and directions and according to the goals and directions to work hard to implement the same important, I think this point of view is also very suitable for doing the little red book. However, I prefer to use Zou Xiaoqiang teacher mentioned the head up to look at the road and head down to walk to describe the goal and implementation, do small red book to do positioning, looking for selection, this is the head up to look at the road, but at the same time also want to go to demolition of explosives, to write copy shoot video, to go to the implementation of the established goals, and in the process of doing constantly optimize the content, which is indispensable between the two. Only look up and see the road not to implement the goal can never be completed, only focus on walking without looking into the distance, it will be easy to slacken off also may be because of the wrong way and do useless! And operation of other media platforms, operation of the small red book platform will meet do a lot of data is not on the time, this time if you give up then may not be able to afford to pick up, but if you can study the data to continue to adhere to, then maybe one day on the outbreak of the 0 to 1 is very difficult, but from 1 to 100 instead of simple, because there is a foundation also have experience and direction! And those days of silent dedication and persistence but temporarily unable to see the results, we are called rooted! I compared all the current self media platforms, Little Red Book is the most friendly and fair to our ordinary people, still have the opportunity, the path of realization is also very clear a platform! Believe that I can, you must be able to!