What are the main courses of chain operation and management?
Chain operation and management mainly involve management science and economics including marketing and other related professional courses.
If you thoroughly understand these courses, it will be of great help to your future study. And it is also of great benefit to employment. As long as those things are seriously applied to specific work, they can reflect great advantages.
What courses do you mainly study for the specialty of chain management?
What courses do you mainly study for the specialty of chain management and need to study marketing courses?
What are the important knowledge points of university professional chain management
Franchise is internationally recognized as the most successful business model in the 21th century. Its essence is the exchange of property rights centered on the exclusive use of intellectual property rights, and it is a successful business model, economic development model and even social development model.
after more than 111 years of practice in western developed countries, the business model of franchising has been successfully practiced by brand giants from all walks of life in the world, such as Coca-Cola, McDonald's, Kodak, Ford Motor Company, Wal-Mart, 7-11 convenience store, Hilton Hotel, Disneyland, 21th century real estate, NAPA and ET education, and has provided the most successful shortcut for the growth and individual entrepreneurship of small and medium-sized enterprises around the world. Master of Franchise Management (MFM) and Certified Franchise Manager (CFE) certification courses have become the most popular business management courses in the world.
China is considered to be the hottest franchise market in the world because of its commitment to open foreign franchise access in the WTO agreement. Our country * * * attaches great importance to franchising and guarantees the development of legislation.
At present, this major has not been offered in universities, and there is even no business management major. But many schools have similar majors, such as economic management and business administration.
I hope I can solve your problem.
What is the employment direction of chain management major?
The employment direction of chain management major:
After graduation, students majoring in chain management can engage in marketing planning, market research, commodity procurement, headquarters management, store management, e-commerce, human resource management, logistics and distribution, and store financing in various chain enterprises.
The main employment positions are: store manager, operation director, operation manager, operation director, cinema manager, assistant manager, cinema manager, deputy manager, branch manager, store development manager, general manager, deputy general manager, general manager, regional manager, operation supervisor, etc.
Employment prospect of chain management major:
Chain management major is a hot major in the society at present, and its employment prospect is very broad. Generally speaking, it takes from ten to several hundred people to open a new chain store.
The post group of chain management mainly includes management and technical posts in the operation, procurement, information, store development, human resources and other business departments of the headquarters of chain enterprises. Management and technical positions in the logistics distribution center of chain enterprises.
Management positions in supermarkets, marketing, fund settlement, market research and forecast, computer information management, etc. The specialty of chain management has the characteristics of large span, many teaching contents and strong professional skills. Higher vocational schools emphasize the characteristics of "advanced" and "specialty" in the cultivation of talents, so graduates majoring in chain management in higher vocational colleges are superior to secondary school students and vocational college students in skills, and pay more attention to the combination with reality than undergraduates in theory, so they have unique ability advantages. It is precisely because of this advantage that graduates majoring in chain management in higher vocational colleges are more recognized by the society and welcomed by employers, and their demand is on the rise.
At present, what chain enterprises lack most are middle and senior managers, marketing and planning personnel and trainers. Due to the rapid expansion of chain enterprises, the shortage of management talents will affect the management level and standardized operation of chain enterprises. The lack of trainers will lead to the lack of training in chain enterprises, which will make it difficult for chain organizations to implement the management ideas and service norms of the headquarters, and the form and quality of chain operations cannot be guaranteed.
after China's entry into the WTO, restrictions on foreign investment in commission agency, wholesale and retail in terms of region, equity and quantity have been basically lifted, and restrictions on foreign investment in franchising have been lifted, resulting in more intense competition in the circulation field. The lack of these talents will inevitably hurt chain enterprises and make the existing chain institutions unable to develop rapidly and healthily.
The main courses of the specialty of chain management
The main courses include logistics management foundation, commodity purchasing management of chain enterprises, economics foundation, management edition foundation, commodity rights science, basic accounting, economic law, tax law, consumer psychology, chain management, store operation management of chain enterprises, distribution and marketing management of chain enterprises, e-commerce, store layout and commodity display of chain enterprises, supply chain management, etc.
the specialty of chain management refers to the training of chain management talents in the new economic period. It is different from the talent demand of industrial economy with product economy as the main body, and pays more attention to the marketing and management of new economic business forms such as knowledge goods, brand goods, rights and interests goods, enterprises as a whole, and social resources as a whole. The new economy calls for a new business model, in which chain management is the mainstream development model, and franchise management is compound, practical and internationally leading. The specialty of chain management trains international, practical, compound and innovative professionals who systematically master the basic theory and practical operation ability of chain management. Chain management is a new specialty, which conforms to the development of modern business model and has great influence and development potential at present. Reference link:
Chain management major
What is the employment direction of chain management
Chain management professionals are to maintain the normal operation of chain management and promote the scientific and modern chain management. Mainly on the formation, development and future development trend of chain operation, the operation process of chain operation, the basic principles, business decisions and strategic management of chain operation, commodity management, commodity display, logistics system management, internal organization management, store exhibition management and case analysis of famous chain enterprises at home and abroad. And use the knowledge, technology, methods and means of modern chain enterprises to provide enterprises with development strategy, organizational structure, operation and financial management, operation process, marketing, logistics and distribution, procurement decision and inventory control, loss prevention management, brand and crisis management and other decision-making or management and services. Analysis of the personnel of the project office: Nowadays, college graduates are employed with double certificates, and many majors have no corresponding professional certification system at all. For example, majors such as business administration, administration, chain management, marketing, e-commerce and economics can learn from chain managers, and students have a wide range of job choices, such as finance, retail, tourism, real estate, education and training, catering, service and other chain-related enterprises. In fact, enterprises want to get ready-to-use talents, and many positions must be qualified through formal vocational education and training. Invisible enterprises have to make great efforts to train employees or transfer jobs based on work experience, which actually increases the cost of enterprises. If you know the necessary knowledge of chain enterprise management through pre-job training, this is the win-win result for both parties. At present, the professional certification of chain store managers has been approved by the National Vocational Qualification Training and Appraisal Experimental Base, and training will be started in large and medium-sized cities soon. The related cooperative training is also in full swing, and it is expected that the authorized tasks will be basically completed by the end of the year.
About learning the specialty of chain management
Hello, junior. First of all, I tell you that up to now, there is no special edition of chain management in regular schools, because this specialty is too narrow. This chain management is included in the major of business administration. I suggest you study business administration, especially case analysis courses and strategic management courses, which will be very useful to you. From the current situation, chain management should belong to a part of competitive strategy (Porter) and should be included in differentiation, specifically, model differentiation in differentiation.
I don't suggest you take the so-called chain manager exam, which has no specific function. The chain operation of every industry and every enterprise is very different. You can learn the theoretical knowledge in graduate courses and learn from cases. It is important that you have practical experience and specific planning and implementation.
which major does chain management belong to
economic management.
chain operation is a kind of operation. There is also diversification (collectivization). Centralized management (large supermarket).
what courses do you study in the specialty of chain management?
The specialty courses that chain management needs to study are: development and design of chain stores, commodity procurement management of chain enterprises, store operation management of chain enterprises, warehousing and distribution of chain enterprises, franchise management, information management of chain enterprises, etc.
There are also some basic courses: advanced mathematics, college English, basic accounting, computer, college physical education, SQU Server database, music, art appreciation and so on.
What are the major courses for chain management majors?
The major courses for chain management schools mainly include video operation, franchise chain beauty and plastic surgery, which are, uh, allied chain stores.