I remember a hotel predecessor said this when talking about the three elements of a hotel: "The first is the location, the second is the location, and the third is the location." This shows how important the location is to the hotel.

to succeed, one must conform to nature and get "the right time, the right place and the right people". The right place here is to choose the right place.

don't say how important the hotel location is, just say that people, where they are born and where they choose to develop their careers will often largely determine a person's lifelong fate.

how to choose a hotel? I think it can be summed up in one sentence: make the right hotel in the right place.

It's easy to say, but it's not easy to operate. The author has come into contact with many means and methods of choosing an address, some of which are ridiculous and some are wonderful.

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Hotel and Feng Shui

Perhaps it is because people's lives are getting more and more comfortable. Many people will ask Mr. Feng Shui to see if it is suitable when they build a house, buy a shop or decorate an office.

Not to mention building hotels. Most of the owners who invest in hotels are rich families. The owners I have contacted, whether state-owned or private, rarely don't invite Mr. Feng Shui before building hotels.

Feng Shui is a science. Because it is passed down from family to family, few people really know Feng Shui.

feng shui masters are divided into two kinds. One kind is mysterious and strange, and everything they say is groundless. They can be called Mr. Yin and Yang, also known as fortune tellers, who specialize in cheating money for a living.

There is another kind of person who is knowledgeable, proficient in astronomy and geography, folklore, environmental science, architecture and other knowledge. This kind of person can be called a master of Feng Shui.

site selection is to choose a geomantic treasure-house that can help people prosper and make future generations rich, and the hotel site selection belongs to the architectural geomantic omen category, which is based on the influence of the environment on the buildings.

Geomantic omen in architecture originated from the royal court buildings. Taking the imperial architects in ancient feudal society in China as the representative, a set of geomantic omen system (that is, a written code of environmental impact) was established.

Geomantic omen in architecture is to follow nature, and strive to integrate architecture and nature to beautify the overall environment, and arrange the architectural layout according to natural conditions, including lighting, ventilation and framing, so as to make residents more comfortable and pursue the return of human settlements to nature.

It is understandable for hotel owners to take pains to hire a master of Feng Shui, but they should be very cautious. If they hire a fortune teller, they will not only give away a lot of money in vain, but what is even more terrible is that the owners are possessed by evil spirits and will build the hotel in a shady and nondescript way.

If a master of Feng Shui is really invited, and some defects in site selection are avoided through expert guidance, the hotel will always be in the shadow of happiness.

This kind of master is rare, at least I haven't really met him, because if a master of Feng Shui wants to show Feng Shui to a hotel, he must not only have profound knowledge, but also know the core content of the hotel.

With regard to the choice of orientation in various regions, the author summarizes relevant information such as the best orientation, the suitable orientation and the unsuitable orientation, and interested readers can reply "orientation" in the background to obtain relevant information.

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Hotel located in downtown area

A crowded place is often a good place to build a hotel, because it is convenient for consumers to go to the hotel, and the hotel business will naturally prosper.

the downtown area can be a financial and commercial district, the seat of the government, a gathering place of bus stations, railway stations and office buildings, or a block composed of residential areas, hospitals and schools.

We should adjust measures to local conditions to build hotels in such downtown areas, which does not mean that all hotels built in downtown areas will be successful.

generally speaking, catering, entertainment and commercial facilities are complete around downtown areas, so hotels with less than three stars or budget hotels are suitable to be built in this area.

The land price in downtown area is relatively expensive, and the area occupied by hotels is generally small, so villas and holiday hotels that need a large area should not be built in downtown area, and some high-rise hotels like tube-shaped buildings are suitable for building in this area.

Four-and five-star hotels are suitable for high-end financial and business districts, government locations, universities or hospitals.

However, the premise of building such a hotel is to have enough parking spaces. Besides parking spaces in the basement, high-end hotels must have a certain number of parking spaces on the ground, because most of the guests who come to the hotel for consumption are high-ranking officials and businessmen, and many of them don't want to park their cars in the basement.

in order to meet the needs of the guests as much as possible, it is necessary to leave enough opening area in the front or back of the hotel during the planning, so that part of it can be used for parking.

for a five-star hotel, if the area of Qianping is short, don't consider building a five-star hotel when planning, otherwise it will not only affect the hotel's momentum, but also affect the hotel's brand, which will naturally affect the hotel's benefits and fail to achieve the real purpose of investors.

Four-and five-star hotels located in downtown areas should not be too short. If the surrounding buildings are taller than hotels, unless the hotel has a large span, it will affect the hotel's operation.

it is not suitable to build five-star hotels in bus stations, railway stations or common office buildings, because these areas are generally crowded, and it is difficult for new hotels to get enough floor space. Moreover, most of the tourists in these areas are middle-level or low-level consumers.

Four-star hotels can be used as high-end hotels, and it is more suitable to build hotels with less than three stars. Of course, brand economy hotels should have the best benefits, because consumers in such areas are mostly passers-by, mainly on business trips and sightseeing, and what guests need is a cheap, hygienic and clean living environment.

Because there are no catering and entertainment projects in the hotel, the hotel doesn't need many parking spaces, so it is most suitable to build this kind of hotel in this crowded area.

However, whether to build a four-star hotel or a three-star hotel or an economy hotel in this place, the rooms must have a certain scale, preferably more than 211. The more rooms there are, the lower the comprehensive cost and the more profits will naturally be.

For downtown areas composed of ordinary residential areas, primary and secondary schools and tertiary hospitals, it is suitable to build hotels with less than three stars or economy. The commercial districts in this area mainly serve ordinary people, and consumers' requirements for hotels are affordable.

If a four-star hotel, especially a five-star hotel, is built in this area, it will be out of harmony with the surrounding business atmosphere, and people with high consumption will be reluctant and unaccustomed to coming to hotels in this area.

As a result, either hotels put down their airs and five-star hotels sell four-star prices, or hotels stick to their self-esteem and don't want to be nice to mid-range guests, both of which will hurt hotels and lead to a decline in their quality and efficiency.

The specific location of downtown hotels is also particular, and the best location is the roadside of urban main roads, because urban main roads are often the most crowded places, and they are also the easiest places for tourists to find and remember.

It is best to locate a four-star hotel on the roadside of the main road or the secondary road, because the frequency of guests in and out of the hotel using vehicles is much higher than that of other hotels with lower grades, so the traffic around the hotel has become an important condition for the location of high-end hotels.

if a high-end hotel is not on the main and secondary roads, and the road leading to the hotel is only about eight meters wide, then there can be no commercial pavements and residential areas on both sides of this road, and there can be government agencies, colleges and universities and other units with low pedestrian activities, and the road only leads to the hotel, otherwise it is not suitable to build the hotel in such traffic areas.

A three-star or budget hotel can be built in an alley at a certain distance from the main and secondary roads. However, the hotel should not be more than 211 meters away from the alley entrance, and there should not be many small shop vendors on both sides of the alley. The alley road is at least six meters wide and can be driven in both directions conveniently. After turning into the alley from the main and secondary roads, you can reach the hotel directly, but you can't turn to another alley to reach the hotel, because the guests are helpless in traffic.

investors should also be reminded that no matter what level of hotels, they should not choose to be built beside viaducts or on one-way streets in cities.

Of course, many viaducts were built many years after the hotel was completed. Therefore, it is necessary to inquire about the urban construction plan in the next ten years from the government planning department before site selection. If viaducts are to be built next to the planned project address, investors need not take such risks.

In addition, investors can ask relevant experts to demonstrate the possibility of building viaducts, so as to make decisions when the government's planning intention is unclear.

However, the government's urban planning is also changing with the times. What if the government wants to build a viaduct after the hotel opens?

through research, the author found that those hotels located beside viaducts with a height of more than 81 meters have less impact on their business. If they are more than 111 meters and the front apron of the hotel is spacious, the hotel operation will basically not be affected.

Therefore, build a hotel at the address where a viaduct may be built in the city center, and never design a low-rise hotel building, otherwise it will be difficult to make money after the hotel is built.

finally, I want to talk about hotels built on the one-way street of the city. Because the vehicles entering and leaving the hotel are not convenient, it will naturally affect the operation of the hotel. Some roads leading to hotels have travel time restrictions, that is to say, no vehicles are allowed to pass at a certain time during the rush hour, which often makes drivers feel at a loss and makes taxis reluctant to take passengers to such hotels. Then, how can such hotels operate?

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Hotels located in relatively remote places

More than a decade ago, when the transportation and communication industries were underdeveloped, it was unthinkable to choose to build hotels in suburbs or beyond, especially four-and five-star hotels. If they were not built in prosperous urban areas, most hotels would lose money.

With the popularity of mobile phones, the development of transportation and the diversification of information means, the concept of hotel geographical location has been given new meaning.

For example, in the urban-rural junction, it is suitable to build four or five-star and economical hotels, because the economy of the urban-rural junction in each region is relatively active, and many relocated households and migrants in the city center have bought houses and settled in this newly developed area. The local farmers get a considerable compensation for land expropriation, which has great consumption potential. As long as the roads are smooth, it is convenient for units or individuals in downtown areas to go to hotels in this area for consumption.

Therefore, places like this are no longer remote and cold areas, and investors can rest assured to consider the hotel construction plan.

What I want to focus on here are those hotels that are neither in the tourist scenic spots nor around, and there are few consumers. It is not suitable to build hotels below four stars in such areas, of course, budget hotels are also included.

if the owner wants to invest, he can build a five-star hotel, but the premise is that he must meet the following conditions:

1. It is a road, and the road leading to the hotel should be free from worry, and it should be connected with other main roads, and the road condition is good.

2. It is necessary to control the total investment of the hotel, and try to build the hotel into a five-star standard and grade with the investment of three-star half-star or four-star hotels in the city.

because the land price is cheap, it is not necessary to adopt the form of a tube-shaped building, which can reduce the construction cost and operation cost.

3. It is charged at a price slightly lower than that of a four-star city business hotel, and the strategy of cheap and good quality is used to attract guests, but the service is not discounted.

4. It is necessary to have bright spots in operation and win the favor of guests with special services.

5. To consider the consumption radius of guests, we usually consider the tourists around the hotel. In fact, the consumption radius of high-end hotels should be extended to 5km, 51km or even 311km. Investors should study and calculate the potential consumption objects in this radius area, because this radius is the distance that guests can travel back and forth at most on the same day.

incidentally, hotels with three-star rating or above should not be built near the exit of expressway. None of the hotels I have contacted near the mouth of expressway have good benefits, so I tried to think about this problem as a role of driving a car off the highway and entering the city.

Many friends have had this experience. When night falls, after driving off the highway and entering the toll booth, although you are hungry at this time, will you immediately choose a nearby restaurant to eat?

My friends told me that most of them would choose to continue driving to the city center. First, they were worried about the poor service quality of the restaurants in this location. Second, they were afraid that these restaurants would cheat customers. More importantly, they didn't have the habit of stopping and taking a nap when they got off the highway.

In fact, the same is true when choosing a hotel. Guests are worried that the service quality of hotels on the edge of the city will not be guaranteed, and it is not convenient to stay in a hotel that is still a distance from the city center, whether for pleasure or for business.

The most important thing is consumers' subconscious-habits drive them to move on, because a person who has just come down from expressway doesn't want to stop immediately, but wants to drive slowly for a while to let the nervous brain have a natural relaxation process.

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Choose hotels built in tourist attractions

Seeing that many historical sites and landscapes in China have been ruined by some service facilities, the author will feel heartbroken, so unless necessary, try not to build hotels in these areas.

some landscape tourists can't enjoy themselves for a day or two and must live in the scenic spot, so the hotel should be as far away from the central scenic spot as possible, and should be built with the trend as far as possible when designing, so as not to destroy the natural landscape. No matter how modern the interior decoration of the hotel is, the exterior of the hotel must be decorated in harmony with the scenic spots.

All hotels in tourist attractions should not be built as tall buildings as tube-shaped buildings. They can be large in size and can be developed horizontally. As far as possible, local rich materials should be used as building decoration materials, and the architectural style should be as consistent as possible with local architecture and folk customs, and the mountain and river situation should not be changed as much as possible. This is what investors must pay attention to when choosing a site.

this area is suitable for building a small number of five-star hotels, and the supporting service facilities can not only meet their own requirements, but also provide consumption demand for other hotels, such as entertainment and leisure projects, for other hotel guests who do not have these projects to choose and consume; For example, the laundry yard can also provide laundry services for some hotels without laundry rooms.

more budget hotels can be built in this area, which only provide breakfast service besides accommodation. It is not advisable to build a one-to four-star hotel in this area, because some high-end conference and tourist guests can choose to stay in a five-star hotel, and the rest of the tourists can be received by cheap and good budget hotels.

the price of this kind of hotel can be adjusted in the off-peak season, and investors should consider it clearly when calculating.

In a word, the hotel location has been given a new concept. Apart from the traditional practice of choosing a place with a large flow of people, it depends on whether the road leading to the hotel is in free from worry and whether there will be frequent traffic jams. It also depends on whether the hotel has enough parking spaces, parking.