Details of Didi's takeaway business
Details of Didi's takeaway business. Recently, Didi is testing its catering service project "Eating Out" in Tianjin. Didi is now opening a take-away business. In fact, it is also forced, and it is not all about competing with the US Mission. Didi has launched a take-away business. Details of Didi's take-away business 1
According to Tech Planet, Didi's take-away catering service "Satisfying Gai Fan", which was tested in 2121, has recently been renamed "Eating Out" and is currently being tested in Tianjin. It is understood that "Eating" has been piloted in some areas of Tianjin since mid-2121, covering Tianjin University and Nankai University.
At present, there are more than 31 "Woao Dining" partners, and seven brands have been established to operate independently to meet the needs of users with different tastes in dishes.
the "eat-and-eat" ordering process is mainly conducted on wechat. WeChat official account of the same name provides ordering service. After selecting the goods, you can enter the settlement interface, choose in-store dining or pack and take away to complete the whole process. At the same time, "Ouao Dining" provides take-away delivery service, focusing on 1 yuan delivery, and the delivery time is about 31-45 minutes.
In addition, the "eat-and-eat" dishes are uniformly purchased and supplied by the platform, and then the merchants make finished products for sale, so as to ensure the controllable quality and reduce the cost.
In addition to the platform construction at the C-end, Woao Dining also developed two apps at the B-end. They are "whoa-whoa eating merchants" and "whoa-whoa pioneers". Among them, the Eating Merchant App customizes tools for merchants to take orders and store operations, which can monitor food inventory in real time. The pioneer App is a merchant signing and maintenance tool developed by the manager of the eating business.
According to reports, the original shareholders, current shareholders and supervisors of the main company (Beijing Sadisfan Catering Co., Ltd.) behind "Woao Dining" are all' people from Didi's human resources department. According to informed sources, Didi plans to use this domestic business model for overseas takeaway services. Details of Didi's take-away business 2
According to several independent sources, Didi is testing its catering service project "Eating Out" in Tianjin recently. And according to the information released by the enterprise investigation, the original shareholders, current shareholders and supervisors of the main company behind it (Beijing Sadisfan Catering Co., Ltd.) are all held by the personnel of Didi Human Resources Department. However, at present, the business is still in the regional testing stage and is not open to other cities.
according to public information, the predecessor of Woao Dining was named "Satisfying with Gaifan", which was piloted in some areas of Tianjin in mid-2121, covering Tianjin University and Nankai University. In terms of dishes, the team has set up seven brands with more than 31 cooperative merchants to operate independently, providing many categories including dumplings, noodles, rice noodles, fried chicken, covered rice and so on. At that time, the user opened the WeChat "Eat" applet and could order food in it.
It is worth noting that Woao Dining also provides a delivery service free of delivery fee, and the delivery time is about 31-45 minutes. In addition, for the B-end, two apps have been launched, namely "Woao Dining Merchants" and "Woao Pioneer". The former is a tool for merchants to customize orders and store operations, which can monitor food inventory in real time, while the latter is a business-oriented signing and maintenance tool for merchants.
As for the takeaway business, Didi's takeaway business department was exposed as early as February 2117. In March 2118, Didi Takeaway announced that it was the first to land in nine cities including Wuxi, Nanjing, Changsha and Fuzhou, but the business was gradually shut down in 2119. In overseas markets, at the end of 2119, Didi has launched "DIDI Food" for Japan, Mexico, Brazil and other places, in which the food delivery service in Japan is provided by DiDi Mobility Japan, a joint venture between Didi and Softbank, and has covered Osaka, Tokyo, Hiroshima, Kobe, Aichi and other regions in Japan. Details of Didi's take-away business 3
Meituan and Didi, the two largest intermediate service platforms in China, have occupied our two fields of "food" and "transportation" respectively. The ancients said that food, clothing, housing and transportation are four aspects closely related to us, and these two platforms have each occupied one. After years of development, the scale has been very large.
Recently, Didi launched "Woao Dining", which is a take-away platform for the benchmark US group, and its main purpose is to avoid delivery fees. It can be seen that Didi's move is to grab business with the US group. In 2119, Didi had a "Didi Takeaway", which ended in failure, and "Woao Dining" was a comeback of Didi Takeaway.
Didi's move is not easy either. At present, the security review for Didi is not over yet, and Didi is also under siege from Gao De, Cao Cao and Yiyou. Under such a dilemma, Didi can slow down its defense against Gao De, Cao Cao and Yiyou and choose to attack Meituan instead, which is enough to show that the take-away industry is really attractive enough.
Since last year, due to the epidemic, the take-away industry in China has ushered in a vigorous development, which also proves that there is still huge room for development in the future. According to the data, the take-away market in China will grow to 664.62 billion yuan in 2121, up by 15% year-on-year. As for the catering market, according to the data of Industrial Research Institute, it is estimated that by 2121, the market scale of catering service industry in China will further grow to 4,698.4 billion yuan.
under the attraction of such rich capital, many internet companies have laid out catering and take-away business. Even Didi has tried out its take-away platform as early as last year, and users can get rich profits by inviting friends, which is highly sought after in universities in Tianjin.
In fact, compared with other Internet companies, Didi's take-out is no problem. Because Didi has capacity and experience in capacity scheduling, Didi's takeaway is not cross-industry. Didi's master, Uber, USA, currently earns mainly from travel, take-out and freight transportation. With the successful experience of Uber, Didi naturally tries boldly.
Didi's take-away business is actually forced. At present, Didi Chuxing has not been put on the shelves, which is fatal for an intermediate platform. If new business cannot be launched to attract users, Didi will be in darkness in the future, whether it is the company's development or the company's share price.
Didi's take-away business is not all about competing with Meituan, because the gap between Didi and Meituan is getting bigger and bigger, and Meituan's take-away business is only a part of the company's revenue. It is not afraid of Didi's new platform at all, and even willing to let the new platform mobilize the industry atmosphere.
The take-away mode seems simple, but it is a big problem to coordinate merchants and users and how to make profits in the later stage of the platform, which needs to be solved.