The application for registration of this name in Beijing Administration for Industry and Commerce was rejected due to incorrect expression of trade terms and wrong choice of alternative font names. Why? The format of enterprise (self-employed) name is: administrative division+name+industry characteristics+organization form. Take the name of individual industrial and commercial households as an example. For example, those who operate the catering industry in Fengtai District of Beijing can be named as: Beijing Fengtai+Xiangfenglou+Restaurant+Restaurant; Department stores can be named as: Xiangfenglou Department Store in Fengtai, Beijing; Engaged in consulting service industry, can be named as: Beijing Fengtai Xiangfenglou Consulting Service Center; Engaged in the typing and copying service industry, it can be named: Beijing Fengtai Xiangfenglou Typing and Copying Center.

Therefore, when you choose a store name, you only need to think about the "store name". You should prepare more "store names" because the same industry cannot have the same "store name" within the jurisdiction of the same registration authority, otherwise the industrial and commercial department will not approve it.

In addition, the industry characteristics and business scope in the name are also different. Industry characteristics can only reflect your main business projects, and the business scope can be written from several to 10 projects. For example, "typing and copying" is an "industry feature", and its business scope can be written as follows: typing and copying, fax service; Light box, plaque, display board, graphic design, production and installation services; Wholesale and retail of computer consumables and their accessories.