As I said before, not everyone is suitable for entrepreneurship, not every entrepreneurial success, failure is inevitable, success is accidental. Everyone is successful as a boss, the world has no part-time workers, grass-roots positions are not willing to go to work, I recommend that we start after 28 years of age, now many young people just out of school think of entrepreneurship, that entrepreneurship adhere to the success of the pay will have a return, then you're wrong, these are completely misleading chicken soup, entrepreneurship to have enough resources, many people in the first time of entrepreneurship, are very resourceful, not enough resources, entrepreneurship is not enough. Lack of resources, insufficient resources, the probability of success in business will be very low, but to have completely adequate resources is also impossible. As long as you meet 70%, you can start your business.
Business: what kind of product or service to offer?
Market: who will buy it; how much will it earn in a year?
Technology: what are the strengths, advantages, and can be different from competitors.
Management: whether there is enough manipulation.
Money: is there enough money.
Experience: the accumulation of information and general knowledge of the industry.
Team: whether there are suitable professionals.
Before you start a business, you have to think carefully, repeatedly evaluate, and consider the maturity of the action, in addition to sufficient resources to prepare, psychological preparation is the most important, before starting a business, self-assessment and self-questioning.
First, why do you want to start a business? The first one is to make sure that you have a good understanding of what you are doing and how you are doing it.
Second, what kind of advantages do you have?
Third: If the business doesn't go well, how long can I last?
Fourth: What are the biggest risks of starting a business, and what are the worst outcomes, and can I afford them? A lot of entrepreneurial failures are related to insufficient mental preparation before starting a business, rushing into it, and failing miserably in the end. It's like going to climb a snowy mountain, if you're not prepared enough, the consequences can be severe.
First business, and then entrepreneurship, into the industry for others to work, through the experience of working to accumulate experience and resources. Then "tuition" nature by other bosses to pay you, many people are forced to start a business is the pressure of survival, hoping to earn more money, live a better life, entrepreneurs before starting a business, there must be a clear direction of entrepreneurship, and then decided to start a business. Of course, you may say what conditions are in place, may have been others first, this experience is also for different industries to start a business, not all industries need to have the above conditions, in general have experience than no experience success rate is high, the plan for long term survival is success.
This situation, the vast majority of startups have encountered it. The company just started everything is the early stage, low visibility, product market business are general, want to attract people to even buy, need to work on all aspects. Simply because no one patronized business is dismal, feel no hope, but also too discouraged. This kind of character, in fact, is not very suitable for entrepreneurship, and the possibility of making the business bigger and stronger is not high enough.
The newly established company wants to hit the ground running, and basically has a few conditions: First, the founder is smart, strong and courageous, regardless of the size of the company, the company's temperament is basically related to the founder. Look at those big businesses, big companies, you will find a lot of business to deal with the thunder and lightning, since there is a decision to do it, don't worry so much, a lot of problems are found and solved in the process of doing. Condition two: sales and marketing, team execution. The newly established company, the basic people will not be too much, the team size is not large, specializing in specialized posts a carrot, the company wants to make a name for itself, we need all the business people smart and strong, not afraid of things, things to solve things, collaborate with each other. Survive the difficult stage to help the company on track. Third, in addition to the founding team, the company's business direction must be clear. For example, for example, the company is to do catering, that is specialized in catering. I have seen a restaurant, all the dishes are placed on the bright side, there is no hiding, the price is a piece of three or two, just add, regardless of meat or vegetarian. The chef is only responsible for cooking, two big sisters are in charge of the cash register, two aunts are in charge of making soup and serving rice in bowls, and an additional three people work part-time to clean up and scrub the place. The restaurant is about 400 square meters, with a daily turnover of about 30,000 yuan. There are a lot of restaurants in the neighborhood with a lot of traffic, but none of them can compare to this one. The owner said that this is the final direction of several business ventures. Let customers choose their own, the company needs to do is to do a good job of service cleaning and hygiene.
Entrepreneurship is not an overnight thing, to fasten the grudges do not avoid, to use only the best, to perseverance and patience. Insist, insist, and insist again.
In my opinion, your best option is to give up entrepreneurship, lest the back of the loss of a mess.
From the description of your problem, I judge that you are not a suitable person for entrepreneurship, and do not have the basic quality of entrepreneurs.
First of all, your mentality is too eager to start a business.
It's a bit unrealistic to expect a lot of customers when you've just launched your business in a week.
In addition to some startups that have done a lot of preparation, most programs, not to mention within a week of launch, even within a month of launch, can have a few customers to deal with, which is already very good.
You've only been doing business for a week, and you're just too anxious.
Secondly, you don't have much faith in your own business, and you don't have the basic conditions to start one.
Entrepreneurs, must have faith in their own projects.
If you, as an entrepreneur, don't have faith and confidence in yourself, how can you expect your customers to have faith and confidence in you?
You don't believe that you can do well with this entrepreneurial program, you don't believe that you can earn money, then you won't give your best for it, and naturally the ones you don't believe in will appear.
In your case, a month without customers, you think the business is dismal, do not see hope, that you have no faith in their own this venture.
Since you don't have much faith in your business, you might as well give up early.
Finally, you don't have one of the basic qualities of an entrepreneur - the ability to take risks.
In just one week, you feel that the business is failing and you don't see any hope, and you dare to do projects that may burn money for half a year, a year, or even several years.
Most entrepreneurial projects require a large initial investment, and then a certain period of time to slowly build up the project and gain revenue.
The process of investing takes a lot of risk. Even projects that you think are solid can fail for a variety of reasons, not to mention those that you don't have much confidence in yourself.
Your week, the cost of investment will not be very high, it feels like an unaffordable state, you this for the ability to bear the risk is also too weak some.
It is conceivable that if you are faced with a larger project, you are more unlikely to invest, for example, tens of millions of dollars, hundreds of millions of dollars into it, and make a breakthrough?
You don't have the ability to take risks, you don't have the appetite for risk, and you don't have the basic qualities of an entrepreneur.
In summary, it is recommended that you give up this project, give up entrepreneurship, and find a good job.
Perhaps this choice will allow you to gain more!
First of all, you should not be too frustrated, many people in the early stages of entrepreneurship will encounter these problems, the equivalent of arriving at a bottleneck, and the reason for this phenomenon is because the publicity is not in place, or did not accumulate word of mouth. There are many ways to change this status quo, for example, you can first go to do a gimmick or publicity, such as into the store full of xx xx, or for membership cards can be discounted these, will be more or less can attract some customers.
And customer word of mouth is also very important, such as doing business in the food, your taste if you do a good job or a large amount of price, as long as a customer is satisfied and willing to publicize the lack of worry about the source of customers. And in the business has been dismal without color, you should have a specific plan, such as how much money loss is your bottom line, once more than this bottom line you must immediately stop, do not gain more than you lose, in order to an uncertain future will be all of their own family to gamble in, although some people will also be turned around against the wind, but conservative is the king! Or you can consider transitioning, maybe this aspect of the business isn't for you, and can learn from previous lessons and start over.
If you have enough confidence in your chosen industry, the short-term downturn is but a normal situation, discouragement can not solve any problem, only to think more about the solutionFrom the description of the subject's problems, the subject should never have had experience in business, right. The first week of business is just to start the business straight up, and even start to profit, I can only say that the subject is too naive. I'm not sure if you're going to be able to do that, but I'm sure you'll be able to do it.
My personal entrepreneurship from college graduation, so far there have been ten years, from the beginning of a passion to the present calm and calm. The only thing you need to know about entrepreneurship is whether or not you can afford to lose your money.
Recently, I happened to see a real case and the subject's situation is similar. I live in the neighborhood is a new development, the occupancy rate is not high. But you should know that the bottom of the neighborhood, is relatively very with the commercial value. Therefore, there are many commercial tenants in the neighborhood. Snack bars, restaurants, supermarkets and so on are very many. But only one to do fresh food. So I was thinking, if there is another one to do fresh food business should be able to do.
Indeed, the business sense and vision we all have. So not long after, a new fresh food supermarket began to renovate. Before and after the renovation to open probably spent a small two months time. Because every day work is busy, so I have not had time to go shopping, closed down. To the surrounding business friends to understand, less than a week after opening, directly closed. The reason is because business is too bad, the boss felt that the closure on the closure, lest the loss is greater.
Well, I intuitively judged that the boss obviously did not do business. To know take a store, at least have to pay three months rent, the new store will give at least one month renovation rent-free period. That is to say, after the initial investment, the opening of three months he is considered in addition to the cost of goods, labor, property and utilities, store rent is already prepaid, there is no possibility of attrition. And then poor also have to survive three months to see what results.
So, the question is whether the owner is too hasty. A business surely takes a lot of effort during this period from preparatory work to opening. Both in terms of capital and labor costs will be invested a lot. But this is only the foundation of the business operation. After the business has started, you still need to do a good job of publicity, customer training, and store promotions. Have you done this? Just open and wait to collect money, is not in line with the current business model.
And back to what I said earlier, the topic of "loss of money", in fact, this is the key. The start of a business is certainly not going to be profitable right away. You have to be prepared for the fact that you may keep losing money and investing in it upfront. And this event is at least six months. I'm talking short. If this mindset are not, then I also suggest that the subject learn my neighborhood downstairs that boss, early end early stop loss. Otherwise instead of being there every day to dwell on, it is better to imagine more ways.
Starting a business in a week can not see the hope, it is better to stop and close the door before it is too late!
Entity entrepreneurship to pay attention to things more, hasty entrepreneurship and entrepreneurship for the sake of entrepreneurship and entrepreneurship almost will not have a good result.
If you choose to start a business, the first thing you should do is research beforehand. First go to study the market at that time, the competition in the same industry. The second thing is to compare their own competitiveness, you are capable of outstanding, or have upstream advantages, or downstream advantages, or financial advantages (more money can hold out). The third thing is to choose a site, consider the cost of the problem, many times can not go to the prime location of the site, so whether the remote location can bring enough people, or their own competitiveness can attract people. After selecting the site there are decoration, operation, service.
And when all this is done, then your business is only completed in the first stage, because there is no written industry, there is not much detailed analysis. If a week no one is still tolerable, consider the industry peak season off-season factors, whether advertising, ground promotion promotions and so on.
But that sentence can not see hope, other things are still negotiable, the mind popped even if it! Find a job and then go to hone a few years, and so the mentality of maturity and then talk about entrepreneurship, or even if you are now successful, but also for you to bury the ambush later.
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Groping entrepreneurship for 12 years, do is the traditional industry, red-hot time at the same time have four fast-food stores, lying in the nest counting money, cars, houses, wives and children have, and then want to seek greater development to do the company in Shenzhen, less than a year the results of the loss of more than 400,000, after the closure of the old fast-food snacks done in Shenzhen, the results of the loss of another 170,000, after the closure of the old line back to do the old line to open up two! Fast food stores, less than 5 months, and closed down, a loss of 14 million, the car was sold, the child is still small, can not continue to take risks, around the store opened too much, the competition is too big, this year, after the year and his wife came to Guangzhou to work, a month of 8,000, take your time, life is a tossing and turning, don't push yourself to the end of the road on the right, there is always hope for life!
Successful people are dictators, if you are not a dictator do not go to business.
If you don't have the "cancer" of a dictator, don't start a business. Dictators will still stubbornly insist on their own ideas in the midst of the storm, and they will either fall in the storm or see the rainbow after the rain.
In fact, there is no absolute right and wrong to do anything, you think others are stubbornly wrong, it is because he fell in the storm and died a miserable death. The fact that he fell only means that he was too weak to withstand the storm, not that you think "he was wrong". Only people who don't have the courage to say that someone is wrong when they are down.
If success is to walk to the beach, you are in the place where you stand, no matter from which direction you start, you as long as you insist on going, sooner or later you will face the sea in the spring flowers. The key is that you have not insisted on walking down.
Successful people are dictatorship, that is because enough stubborn, can adhere to, he did not fall down before the rainbow appeared, so he succeeded.
Entrepreneurship is the same, you do not have a dictator's heart, do not take the road of the dictator, the road of the dictator is very hard. Dictator's goal of the stars and the sea, there is not a hard enough heart how can tenaciously break through the layers of hardship and obstacles. You know that every time they rush through the barrier in the heart will leave a scar, if not their heart is hard enough, it would have been broken.
Why are there successes and failures in entrepreneurship? In fact, everyone can start a business, the reason why you succeed, it is because you choose the target and your heart hardness match. The reason why you fail, it is because your heart hardness is not enough, and the goal is too far away.
Entrepreneurship is not a fantasy, nor is it a pipe dream, but it is a down-to-earth start towards your intended goal. You set the goal too close, you feel not like entrepreneurship, you set the goal too far, after a few steps you feel not see hope.
Entrepreneurship is purposeful, not without a sense of direction to go blindly, you at least you have to know where you target? Where are your customers? What kind of service can you provide to the clients you book? Do they need your service? Do they accept the price of your service? Don't start a business if you haven't even considered examining these.
Because there is purposeful persistence, entrepreneurship will be successful, without purposeful persistence is purely a waste of money, a waste of time.
You start a business for a week and see no hope, then look back at your goals, look at the customers you are targeting, look at the services you offer and the right price? If none of these are there, or can't be adjusted, then close the door tight and stop.
If you target can be adjusted, service prices, etc. can be adjusted, then quickly adjust it, perhaps there is a glimmer of hope, any entrepreneurial failure rate of stone 50%, that is, not to succeed or fail.
I've cautioned you countless times, entrepreneurship to adhere to three years, ready to three years to adhere to the funds, is to give you the opportunity to three years in the direction of constant adjustment, goals, price, service these things. If you do not have such a long time to adhere to, you may not be able to find the right road, if you adhere to such a long time still do not see the "road", then do not do! Because of the personal ability problem.
Entrepreneurship is risky, according to their own capital strength, try not to choose to start a large industry, the start is too big, you may die once on the day of never turn around. Especially those who start a business for the first time, first choose a small project to try their hand, after experience you can have a deeper understanding of entrepreneurship.
Big business and small business is the same, there is a roughly the same process, dealing with customers, dealing with manufacturers, dealing with taxes, dealing with a variety of social relations, if you do not know anything, blind investment, and finally their own very a plague of chickens, in addition to the listlessness of the original spinning, you can not do anything.
Nature has its own operating rules, not to mention human society. If you don't know the rules, you'll fall into a hole sooner or later.
When nothing happens in the world that doesn't surprise you, you're a good entrepreneur. When there are things in the world that surprise you, anger you, disbelieve you, and cause you to have mood swings, then you'd better think twice before you start a business!
Good luck to everyone! Don't be afraid to fail, there is nothing in this society that you should be afraid of, because there are only people in the society, there is no God, all the things in the society are man-made, you are also a human being, there is no need to be afraid of others.
Kindness is only a human virtue promoted by human beings, not a mandatory human virtue! Remember this statement! Always remember that in business and you will suffer less.
Thinking is very important, we recommend that you look at the book or jitterbug on the management side, there are a lot of curved paths through the method, pay and effort in this society is not enough! It also requires you to develop the ability to innovate as well as attract the requirements of the marketing plan!
This explains a few reasons, the first point, the marketing did not do a good job, good marketing is a necessary preparation before the opening of the business, for you to start a business at the beginning of a very important preparation, only through your continuous practice of marketing ability to make their own store fire.
One week after the opening is the stage of accumulating seed users for your own products, you should do a good job of user profiles of everyone who enters the store, as far as possible, to please these users, only the user is satisfied with the only way to have a word of mouth, and word of mouth will not worry about no one in the future.
How can we make users happy? There are many ways, the first is to exceed their expectations, the user will be in the store when they are about to buy the product or service has a general expectation, when beyond his expectations will feel satisfied, such as the beautifully decorated place looks like a cup of tea to fifty-sixty finally sold for only 20 yuan will exceed the user's expectations and ultimately the formation of word-of-mouth effect, they will be in the circle of friends to release their own to come here to drink tea!
Secondly, now Internet marketing is also very important, if the site selection is not good enough can only be made up through Internet marketing, 'wine is not afraid of the deep alley' is the most important thing is to let the user know your product and have expectations, like millet cell phones in general, through the starvation of the marketing to get a large number of die-hard fans, these fans are not simply for the price-performance ratio, but also for the quality and quantity of the product. These fans are not simply for the cost-effective more is to identify with the millet brand, when a cell phone can have a brand effect coupled with strong marketing ability will not worry about selling.
When the business is dismal to reflect on their own products and services is not to do a good job, if you do a good job you have to think about is not a marketing problem, do a good job of user research, research good for what kind of user is very important, only two-pronged approach to have a good business.