If you have the habit of brushing Tik Tok, I believe you will also see a lot of food and beverage content on it, each with its own merits. And it is quite good to see some customers.

Perhaps you have also thought about low-cost drainage to get customers in Tik Tok, mainly through content drainage.

but what exactly should we shoot?

Even if there are no interesting people, there is no topic that can be exploded. It seems that patting jokes like others has nothing to do with drainage. What should I do?

So, from a single video today, what food-related content can be explosive?

1. Challenge related topics

For example, the 111-yuan-eat-out series. This is a hot topic officially launched in Tik Tok, which has been challenged by many broadcasters. There is also the challenge of Banu hairy belly hot pot, and you can get Banu card by making a video.

Tiangongyuan snacks play the challenge very well. Every day, he will hold a "live broadcast of eating steamed buns with a big stomach". After eating 55 steamed buns in 61 minutes, he will get a bonus of 8,888 yuan.

if you eat 31 pieces, you will be free of charge+888 yuan for reimbursement of travel expenses. Attracted countless people to challenge.

there are new communication materials when shooting videos in the challenge. One of the challenges was successful, winning a challenge prize of 11,111 yuan, and the video taken on the spot was praised by 162.8W on Tik Tok.

2. Hidden eating method, hidden menu, secret code

A bowl of "Haidilao Tomato and Beef Rice" and "Egg and Shrimp Slipped with Bean Bubbles" for 3 yuan. COCO's hidden menu satisfies consumers' curiosity-"This store used to have such a way of eating. Why didn't I know it before?"

This kind of video is not only for communication, but also highly related to restaurants, which really makes customers remember and want to eat.

3. Choose a dish with great communication power

For example, a dish that interacts with customers, the most typical one is the broken bowl of wine in Xi 'an. Drinking a bowl of wine has set fire to the characteristic food business street in Yongxingfang, which has made many scenic food streets begin to imitate it now.

there are also eye-catching dishes and dishes with high value, which can also win the attention of the audience and have recognition.

4. Breaking the cognitive food scene

The food scene can break people's usual cognition and form a hot spot of communication.

For example, cooking in the biggest pot of the whole network, the family version of the food scene gives people a shocking viewing experience.

I have never seen such a "big" scene when cooking at home. Everyone will want to see how it is made.

5. Food safety is the breakthrough point

Food safety is also a concern.

For example, there is a noodle restaurant named AUO in Nanjing, which is used as a starting point to publish a video on Tik Tok to make the food production process transparent.

This has the advantages of dispelling consumers' concerns about food safety, building brand image and improving the arrival rate of offline customers.

6. Make good use of social hot spots

For example, this epidemic situation, the operation of hometown chicken won countless goodwill for the brand.

In order to tide over the difficult period of the epidemic, the employees of Laoxiang Chicken voluntarily reduced their salaries and signed a petition. After the chairman of Laoxiang Chicken got the petition, he tore it up on the spot and made a speech.

This scene was filmed and sent to Tik Tok, and the related topics were played more than 13 million times. Moreover, this video also broke through the Tik Tok platform and spread throughout the network.

from a commercial point of view, this wave of operation is definitely profitable.

7. Pass on love

For example, the Tik Tok in this dry-clean Hafnium-chromium noodle restaurant often gives three yuan to migrant workers and the elderly to eat a large bowl of noodles, which is full of contents.

This account has received tens of thousands of praises for many similar videos that convey love.

above. If you are in the catering industry and want to borrow Tik Tok for low-cost customers, you can try to start with the above shooting content.

if you are interested in Tik Tok marketing, please consult online.