Xu Xianjian
Jian Xingli Jewelry Company was founded in 1992, is a high-end jade art boutique, set production and processing, design and research and development, wholesale and retail, cultural promotion in one of the world's leading jadeite brand company. At home and abroad in the jade jewelry market occupies a dominant position, "good jade Jian Xingli", "Jian Xingli good jade", after more than 20 years of development has been y rooted in the hearts of people who love jade. 2009 October, after peer recommendation, the Association sponsored, Expert evaluation, consumer questionnaires, Jianxingli Jewelry far ahead, won the "China's first jade" title.
2012 China Jewelry and Jade Jewelry Yearbook
20 years, Kin Hing Lee based in Hong Kong, with an international perspective on the development of the global jewelry and jade industry, y felt that China is a jadeite jewelry production and consumption of large countries, but there is no top jadeite jewelry brand. Therefore, Jianxingli to build China's first brand of national jadeite jewelry as its own responsibility, and constantly strive for it.
1. Layout first, the occupation of the high point of the jade market Jianxingli jewelry was founded in Hong Kong in 1992 has been committed to high-end jadeite wholesale business, the occupation of the world's high-end jadeite market, a larger share of the
In good faith, and constantly seek opportunities for development and growth, know that we must be strong in order to do great, strong is to have good goods, the amount of goods to be large, the variety of varieties to be full of fine products to be more, the service is superior. Superior. However, in the jade industry to have such conditions have to need a huge amount of money to support the rolling development, small profits and high sales, the accumulation of good goods, show strength, in order to really convince people. After the impressive results in Hong Kong, Jianxingli jewelry optimistic about the great potential of the mainland market.
(1) 2003 into the Guangzhou Jade Street, goods are green, species old, water, good style products, won the peer and preferred jadeite people's praise;
(2) 2006, after the jade market research in Beijing, decided to Wangfujing gold location of Dong'anmen Street, a 3800m to open a flagship store of emerald, a vibration of the Beijing emerald world. It is simply a dazzling light, a wide range of high-quality jadeite, large quantities of high-end goods, many domestic jadeite operators and people who love jadeite from thousands of miles to appreciate, negotiate, a long period of time in an endless stream.
(3) Since the beginning of 2010, Shenzhen, Guangzhou, Beijing, Shenyang, Shanghai, Hangzhou, Ningbo and other economically developed areas to open their own stores has reached more than thirty. Unique decoration style, high-grade goods, good service, has allowed customers to recognize, understand and remember the Jianxingli Jade. Self-supporting stores continue to open, but the requirements of the store to improve a lot, one is to insist on the point of opening in economically developed areas; two is to insist on opening the store in the best local shopping malls; three is a reasonable layout, laying a solid foundation for the future of the greater development.
2012 China Jewelry and Jade Jewelry Yearbook
2. Strengthen the product, solid brand roots
Rock-solid brand from the hard products, the essence of the brand is quality, product quality is the lifeblood of the Jianxingli jewelry, is the Jianxingli all assets. Therefore, focusing on product design and technology, product culture, product characteristics and features. To make Jianxingli operated by the jadeite pieces are extremely rare, superb works of art, the design of Chinese culture as the basis for the product, unique, carefully carved, very humanistic aesthetic style, beautiful, noble and elegant, creating a piece of heirloom jadeite boutique, the success of leading the jadeite fashion.
Jian Xingli jewelry comprehensive development strategy: relying on jadeite raw materials, control of raw materials; business to adapt to the different needs of the market products; focus on training reserves of various types of talent; to create high-end jadeite brand as the focus; to the economic benefits of the center; grasp the characteristics of the brand, create a brand, tree image, to break into the market to expand the trading of raw materials, to expand the scale of production and processing, and increase the sale of high-end products, and continuously improve the product The intrinsic quality, the formation of technology research, material procurement, design and processing, marketing and display in one of the industrial system, out of a precious metals, diamonds and jadeite inlays combined with a new road of the jewelry industry, prompting the Jianxingli jewelry's growing brilliance.
Since this year, Jianxingli jewelry hard work, focusing on increasing efforts in the product, and to ensure that the raw material reserves to further increase, rationalize a variety of channels, many times to Myanmar to purchase raw materials, and according to the emerald jadeite raw material market strategy is likely to shift the situation in the case of the economic development zone in Kunming to invest heavily in the purchase of a 20,000 square meters of building as a production, processing, display food and beverage hotels one integrated management The role of the land is extremely important.
Jade that is traditional, but also fashionable, the real design can not be subject to the limitations of time, should also be ancient and modern, so that each piece of finished jadeite in the collision of tradition and fashion in the newborn. Looking at the Jianxingli Jadeite products, under the premise of the designer's new vision of globalization, all of them release a new sense of fashion and beauty, while ensuring that it withstands the test of time, poetic and infinite jadeite as an oriental treasure out of the clutter of the world, presenting a unique oriental fashion art.
2012 China Jewelry and Jade Jewelry Yearbook
Taste the details of the Jianxingli Jadeite products, let us know that the real art and fashion is never just a superficial article, from raw materials, design, art, carving ...... Into the factory of the Jianxingli Jewelry, into the eyes of the professional jewelry craftsmen's labor! Shadow, each step in a skilled and orderly, keep improving, meticulous, through their skillful work, a batch of high-quality jadeite raw materials into a piece of unparalleled art boutique.
3. Practice good internal skills, build the foundation
Jianxingli experience more than twenty years of continuous development and growth, but the implementation of the brand in the retail terminal is still very young, should have a lot of conditions must be further strengthened to improve the hardware part of the basic in place, especially the number of goods, scale, quality products, facilities, etc., are in the strong condition. But in terms of personnel training, still need to make great efforts to train and improve. In the quality of service, product knowledge, business skills, but also to many peers to learn. The shaping of corporate culture, the arrangement of enterprise system, the choice of enterprise development strategy, the solution of these three major problems, all need a certain amount of time and process, these basic work has been through learning, unified thinking, improve the understanding of all managers to enhance the ability to enhance all aspects of the core competitiveness of the further enhancement.
4. Seize the opportunity to rise to the challenge
The current jade market has entered a period of downturn, due to the global economic downturn, will inevitably affect China's economic development. Jade belongs to high-grade luxury goods, sales constraints are reasonable. But the current downturn in the jade market there are many other factors: such as a lot of negative media reports on the jade also affects the sales of jade, these negative reports are many a kind of speculation, such as "hot money to come in to buy raw materials up", "jade these years up how many times, there are a lot of bubbles! "and so on, these are not true. More some so-called experts and professors to be interviewed, said "and so the jadeite finished products fall to the current price of 10% to 20% before buying", confused consumers and jade hobbyists. Coupled with Myanmar's domestic war, the public disk stop open, raw materials stop mining, and stores, shopping malls, rent counter costs soaring and so on performance, most of the current jadeite retail small-scale operators are facing a great crisis.
As the Jianxingli jewelry company: the crisis to find opportunities, it is now the best time to enter a good area, a good shopping mall, and further selection of the best, continue to complete the layout of the self-owned store outlets, is a wonderful opportunity. Therefore, in 2013, the work objectives are basically determined: to expand the scale of operations, enhance the brand image, strengthen internal management, practice good internal skills, prepare the goods, strengthen the production and processing, reserve enough raw materials, expand the sale of finished products, improve the quality and level of service.
In this work under the guidance of the target, Jianxingli in the next three years, self-managed stores in the country to open 60, franchise to reach 600. As a blend of traditional culture and modern management enterprises, Jianxingli jewelry in the steady, excellent development has been adhering to the open, grateful mind, no matter how far the road, will be firm beliefs, based on doing the emerald brand, with the goods to speak, speak the truth, set up an image, a reasonable layout.
We will design and process beautiful products for customers, create wealth for the company, make due contribution to society, build a better future for the staff, so that peers convinced, so that consumers are satisfied, unswervingly do a good job in the jade industry leading leading enterprises.
2012 China Jewelry and Jade Jewelry Yearbook