The benefits of the franchise for brand support, senior planning specialists to provide you with a strong market strategy, market research, advertising, image packaging, promotional programs, public relations planning, tailored to create a vibrant franchise. There is market support, the company's headquarters to integrate a variety of marketing resources, and constantly improve brand awareness and reputation for the franchise sales performance, and build a broader communication platform. The company headquarters constantly training, and brings together a large number of industry professionals, from technology to management, as well as employees are timely to meet the regular configuration of the franchise. The company headquarters set the most outstanding elite talent, composed of training and research and development team, for the franchise in the shortest possible time to train qualified grass-roots staff, but also for the franchise's technical management to enhance the provision of short- and medium-term training to solve the franchisee's worries. The company headquarters information department, always grasp the fashion information, according to the needs of the market continue to develop new products.

The downside of the franchise is that the franchise is easy to do their own, the lack of teamwork, not easy to unify the operation and management. In view of the problem of benefit attribution, a lot of promotional activities, image construction is often difficult to quickly and effectively implement. Product pricing system is easy to confusion, the market is prone to fluctuations, is not conducive to the overall development of the brand. In the emerging brands emerging today, the franchise is easy to lose loyalty.