Current location - Recipe Complete Network - Catering training - What are the common marketing methods of catering?
What are the common marketing methods of catering?

first, use the psychology of challenge to play discount marketing

in the means of restaurant marketing, discount promotion has always been effective, and the key lies in how you play it. If you simply and rudely give discounts directly, you will often lose money and earn money, and you will also degrade yourself if you play too much.

But if you jump out of your habitual thinking and change the way you play, it will often bring unexpected publicity effects to restaurants! For example, combining discount promotions with project challenges.

Second, use random events to guide customers to take advantage

The most successful marketing is to make your customers feel that they have taken advantage of a big deal, but in fact you have gained something far more important than a single business, such as awareness, word of mouth and repeat customers.

Third, seize the hearts of young people by using emoticon package marketing

Young people of this generation, as the aborigines of the Internet, who don't have hundreds of emoticons in their WeChat, rely on it for chatting and making friends, rely on it for people trying to adjust their atmosphere, and rely on it for self-expression, and feel tormented without emoticons for a day!

Therefore, catering brands seize this opportunity and use emoticons to do marketing, and the effect is not bad!

Fourth, use contact marketing to urge customers to buy again

Usually, we do marketing and spend a lot of effort outside the restaurant to improve brand awareness and attract customers to the store for consumption.

but in fact, those customers who have already entered the store for consumption should also be the target of key marketing! Customers can be marketed everywhere from entering the store, ordering food and leaving the store.