Coca-Cola established bottling plants in Tianjin and Shanghai, China as early as 1927, and returned to the Chinese market in 1979 with China's reform and opening up. Since 1981, it has set up joint-venture bottling enterprises in Beijing, Dalian, Nanjing, Xi'an, Wuhan, Hangzhou, and Guangzhou, etc., and set up a Coca-Cola concentrate plant in Shanghai in 1988, which has not only freed mainland Chinese bottling plants from using imported concentrates but also exported them to Southeast Asia. In 1988, a Coca-Cola concentrate plant was set up in Shanghai, which not only enabled the bottling plants in mainland China to get rid of the use of imported concentrate, but also exported to Southeast Asia.
The company spends a huge amount of money each year on advertising through the press, television, radio and other publicity media, making Coca-Cola a world-famous beverage that is sold in countries around the world.
The company's assets totaled 11.052 billion U.S. dollars in 1992, making it No. 106 among the world's 500 largest industrial companies in that year. It is headquartered in Atlanta, Georgia.
May 8, 1886, from the United States, Atlanta, Georgia, Dr. John Pemberton carbonated water and soda stirred in a piece of a dark syrup, and has a refreshing, calming effect as well as alleviate the effect of headaches, the drink that is Coca-Cola. Initially sold in drugstores, the first Coca-Cola sold for 5 cents and averaged nine bottles a day.
Frank Robinson, an accountant for the Coca-Cola Company, was inspired to name it from two ingredients in the syrup. Those two ingredients are the leaves of coca (Coca) and the fruit of kola (Coke). Robinson changed the K in Kola to a C for the sake of neatness, then added a horizontal stroke in the middle of the two characters and wrote the famous brand logo in Spencerian lift pen.
In 1887, John Pemberton registered the trademark "Coca-Cola Syrup and Concentrate" with the U.S. Patent Office, acquired its intellectual property rights, and used coupons to promote Coca-Cola for the first time.
But it was the bottling system that really made Coca-Cola great. Coca-Cola sells the syrup to the bottling system, which then waters the syrup, bottles it and sells it. The bottling system produces what the Coca-Cola Company wants, and the Coca-Cola Company allows them to utilize the Coca-Cola logo and advertise. With this special bottling system, factories producing Coca-Cola have blossomed ever since.