Current location - Recipe Complete Network - Catering training - What clever marketing ideas are there on April Fool's Day?
What clever marketing ideas are there on April Fool's Day?
If you want to take measures, of course, there is no such "confusing" happy way as April Fool's Day.

But such "alternative happiness" does not mean that the public can like or accept it.

Tell me about the "alternative happiness" I experienced on April Fool's Day!

On April Fool's Day the year before last, I went to school to pick up my daughter.

Passing a cake shop, there are many boys and girls selling things in front of the door, wearing all kinds of MengMeng costumes, holding cakes cut into small pieces and small bottles of drinks.

Many children may know that today is April Fool's Day, and they are afraid of being "fooled" and dare not receive so-called free food. Usually, I don't have the habit and consciousness of this foreign festival, so I unconsciously took my daughter to see it. As soon as my daughter and I squeezed in, a girl sent me a big plate of cake directly, and then smiled and said, do you want to eat it? If you want to finish eating alone, finish another plate of drinks!

Daughter said: Dad, today is April Fool's Day. Don't be cheated!

I know that this store has been open for a long time, so it can't be "black", so I joked that eating it is still good. The gang gathered around: it takes more than ten minutes to eat, and all the food in the store is 50% off!

Actually, I was amused, too. While taking a plate, I "overeated" with my daughter and gave it to the drooling pupils around me. Girls and boys are drawing cakes on the face of the child who is robbing the cake, while shouting: You can't eat like this, you can only eat it alone, and you must pay!

As a result, after eating the cake and drinks, their manager sent a box of drinks to my daughter and me! Those parents and students are going to be angry-if I had known, they would have rushed!

Hey! In fact, those cakes and drinks are luxury goods in our small county: a small cake costs more than 20 yuan, and a bottle of drinks costs 15 yuan. They only sell it on April Fool's Day! Everyone is afraid of being "spoofed" and not trying. In fact, it is an alternative promotion!

Although most people won't get the whole box of benefits like us, they all have cakes and small bottles of drinks to taste.

This takes advantage of children's "curiosity" and "good welfare psychology". Later, because my daughter felt "happy", she insisted on going to that store for "consumption" on holidays!

Well, in a word, April Fool's Day is a festival to create happiness, and it is also a festival to create other kinds of happiness. Similar promotion festivals have achieved quite good results, especially for young people and children. It is simply a "welfare day"!