In, in recent years, more and more restaurants with the theme of ethnic flavors, such as Dai restaurants, Miao bamboo buildings, aquatic fishing village, ethnic restaurants. Mainly operating ethnic restaurants. For example, Shanghai Jinjiang Hotel in the environmental layout to try to highlight the mood of Sichuan, so that the waiters dressed in Sichuan folk batik cheongsam show guests the style of Sichuan and the road to abundance, attracting a lot of foreigners to dine here.
Shenzhen Zhu Yuan Hotel is unique, catering to the consumer mentality of people nowadays, so that people admire their reputation. Because of admiration, so want to experience, want to enjoy the elegant service, want to enjoy the whole service process "bamboo wind bamboo garden culture", so the number of repeat customers up to 60%. The owner of "Tea & Tavern" in Taipei is a self-proclaimed "gold. In his restaurant, you will encounter several great dishes described in Jin Yong's martial arts novel "The Legend of the Eagle Shooting Heroes," such as "Three Friends of the Year," "Twenty-four Bridges on a Moonlit Night," and "Yu Di Huai's Home Listening to Plum Falling Ying. The dishes are made more resilient by making full use of literary imagination and adding the flavor of allusion to the dishes, while creating a poetic space for imagination.
(2) Personalization and specialization of service popularity
As the saying goes, "one trick pony, the world a meal". With the improvement of living standards and the increase of personalized consumer demand, companies increasingly need to focus on people's specific needs, to provide more targeted and personalized services.
There is a McDonald's fast food restaurant in Los Angeles. The seats are designed like a spaceship. There is a one-meter-square screen in front of it. Once the room is full, it goes dark and then the announcer's voice comes on, "The spaceship is about to launch." At the same time the chairs automatically tilt back and the screen displays various views of the universe for eight minutes. Customers can eat their burgers while experiencing space travel. The McDonald's fast food restaurant reportedly saw a 35 percent increase in turnover. There are also animal service restaurants, pirate restaurants and green restaurants
Various forms of restaurants, such as forest restaurants and horror restaurants, aim to capitalize on people's curiosity to attract customers.
The combination of restaurants and entertainment is common. Many restaurants are trying their best to create a happy atmosphere, some hold circus performances in their restaurants, some invite comedians to tell comedy and jokes, some hold dance parties in their restaurants, all trying their best to make their customers happy with their food.
(C) fast food road is getting wider and wider
With the accelerated pace of life in the city and the increase in the level of income of the residents, the community's demand for fast food is increasing, high-quality, low-priced, efficient fast-food restaurants will be welcomed by the residents. Mr. Qian Xuesen, a famous scientist, has suggested setting up fast food centers in some big cities in China to meet the dietary needs of the public, accelerate the socialization of housework and promote the economic development of our country by means of high-efficiency and low-cost scale operation.
In comparison, the productivity of the catering industry is still relatively low. It is necessary to improve the productivity of the catering industry through the development of fast-food companies, engage in intensive operation, and liberate many families from the tedious work of three meals a day. Enterprises specializing in the production of steamed buns have appeared in Nanjing, using modern machinery and equipment for large-scale production, greatly improving productivity and providing cheap staples for the masses to make their lives easier.
(IV) Focus on customer demand for information and knowledge
Today's society is highly informatized, and information is regarded as one of the three major elements of the objective world beyond matter and energy. Therefore, some catering enterprises at home and abroad have adapted to this demand by opening a variety of information restaurants and providing unique information services to attract customers.
Fujian Quanzhou Fu Jian Mansion launched a novel "News Morning Tea" service. Here, each customer can drink tea, read newspaper and eat buffet at leisure for just over ten dollars. There are many kinds of buffet, you can choose as you like. There are nearly ten kinds of newspapers you can read with you. In addition, there are large screen color TVs prominently displayed in the lobby, continuously showing the morning news and stock market quotes, etc. This is quite popular among consumers.
Meanwhile, today's society is developing rapidly, and many people are busy recharging their batteries in order to keep up with the pace of the times, showing unprecedented enthusiasm for the pursuit of cultural knowledge. Some restaurants have newspapers, magazines and books for people to read at will. Some restaurants also organize various lectures, study classes, cultural salons and other activities. Some restaurants are like small showrooms, each displaying a variety of related items on different topics, from which customers can gain a lot of useful knowledge.
There is a casual restaurant in Ebisu, Tokyo, where foreign teachers teach English conversation full time. A membership system is used, with trial customers paying one hour in Japanese currency and 400 yen once, and a second payment of 4,000 yen a year. This way of learning conversational English with coffee or black tea is very popular. To promote friendship among customers, the store holds bimonthly outings, camping trips, and dances. There is a book-giving restaurant in Connecticut, U.S.A. Customers can not only read books while eating, but also get books from the owner.