I and my friends behind Qimai are also very proud to see that the customers of Qimai cloud service can still achieve such hard-core results in this year's poor market environment! Even AliPay is amazed ~

Alipay official report: What is the concept of 1 billion chestnuts

Granary Emperor

Granary Emperor is the head enterprise in the field of fried chestnuts in 411+ stores nationwide. Although Granary Emperor's business model of "buy and leave" during the epidemic period, the opening rate reached 71%, but the sharp drop in the flow of people still reduced the turnover by 31%. Since March, the turnover of the emperor on the grain has begun to recover rapidly. The most crucial step behind the strong rebound of the V-word after the epidemic and the achievement of such a hard core is to lay out the online applet in advance.

in October last year, qimai yunshang helped "granule emperor+"build an AliPay applet, built its own digital platform, and began to expand its brand with "online+offline".

With small programs as the core, Granular Emperor transformed the public domain traffic of Alipay platform into online and offline private domain traffic through Alipay platform drainage+offline store operation mode, thus doing operational precipitation and achieving very good results.

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applet+3km coupon issuing

applet+3km coupon issuing near Granular Emperor's store is one of the strategies of Granular Emperor's explosive play. Users 3km near any store in Granular Emperor's country can get coupons from stores within 3km as long as they use Alipay to pay. After receiving the coupons, they can put them into Alipay card bags, which can be directly offset when they go to the store.

In this way of issuing coupons nearby, Granular Emperor turned users near the store into customers through online coupons. In just 21 days, Granular Emperor applet was exposed more than 6 million times and received more than 311,111 yuan, which brought great drainage effect to the store.

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Off-line applet code+coupon collection

When you go to the store online, Granular Emperor will display the applet code in stores all over the country, and new users will get the 25-5 yuan discount for the whole audience by scanning the code to join the membership, thus realizing the renewal of membership and the precipitation of users; For online platform users, they can also get coupons from small programs, or participate in stored value, and 1.1 yuan can buy 18 yuan coupons. They can combine offline store activities with online small programs to formulate different activities according to different scenarios. Through this gameplay, online customers can be directly converted online, which shortens the path of online payment and increases the repurchase rate of stores.

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Applet+Public Welfare Forest/Light Member

In addition to the above operating strategies, Qimai Yunshang also helps Granger to get through applets and ANT FOREST, and get users from ANT FOREST. Users can get 7g energy from ANT FOREST when they place an order, and consumption+public welfare are combined. Interesting consumption also increases the stickiness of Granger users; There are also a variety of ways to obtain traffic, such as light members, which are constantly bringing in new ones, and the effect is amazing. The repurchase rate of Alipay members reaches 46%.

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? Enterprise helps granule emperor to build one-stop store operation service?

Based on the cooperation of Alipay applet, and in order to give users a better shopping experience, in April this year, Granular Emperor accelerated the pace of store digitalization, and began to cooperate with Qimai Yunshang to lay out WeChat applet, membership system, card coupon platform, IoT brush face payment+applet, so as to build a one-stop store operation service in an all-round way.

In fact, the epidemic situation is not terrible. What is terrible is that it has not been able to "leverage" better. The Emperor on Grains is a microcosm of the help of Qimai Yunshang to realize the digital operation of 211+ famous chain brands. With the advent of the digital economy, the "small program+"business model has become the standard for retail and catering, and more and more businesses have begun to change their thinking, seek to break through the situation and explore the road of digital operation. At present, Qimai Yunshang has provided one-stop store operation services for 311 cities, 211+ chain brands and 71,111 stores nationwide. In the future, Enterprise Cloud will further help businesses to operate better through technology and product innovation.