1, the positioning of the store manager

The store is the terminal of a retail enterprise. As the basic link of retail enterprise operation and the main channel to provide services for customers, the advantages and disadvantages of its business situation directly determines the business performance, competitiveness and service level of the retail enterprise. And in the store, the store manager is undoubtedly the main actor.

A store is like a home, the store manager is also the head of a family, parents have to worry about all the problems of the family: staff deployment, customer service, merchandise trading, goods display, store health, business objectives and so on. As a store leader, the core of the store, the store manager not only to coordinate and motivate the staff to do a good job in the store's business, leading them to the team spirit of shaping the store features, but also responsible for the store's personnel management training, as well as with other regional business partners to establish a good relationship; In addition, he will also store where the regional situation and consumer dynamics to the headquarters of the feedback in order for the headquarters to timely understanding of the market situation In addition, he has to give feedback to the headquarters on the situation of the region and consumer dynamics so that the headquarters can understand the market situation in a timely manner and make corresponding adjustments in response to market changes.

The store manager is the link of corporate culture information transfer, is the company's sales policy implementer and specific operator, is the spokesman for the enterprise products.

2, the role of the store manager

Every shopping mall, every store is a relatively independent business entity, and the business entity how to develop benignly, as well as how to compete in the commercial tide, invincible, the store manager plays a pivotal role. Recognize their role positioning, in order to clarify the scope of their work and responsibilities in order to give full play to their talents.

The role of the store manager are as follows:

Operator: In accordance with corporate operating guidelines, the store operation of the data and market trends to accurately analyze. To clarify where the goal is? How much performance should be accomplished this month? To create a certain amount of operating profit while satisfying customers' needs, and to make correct decisions on all tasks within the scope of his/her competence.

Managers: Manage the store's business activities and achieve business goals. Decision making in relation to business or unexpected Shinjuku events is decisive.

Communicator: On the one hand, to timely communicate the headquarters of the business policy, plan objectives accurately to the subordinates, on the other hand, to the staff's thoughts and behavior and views of the company to the headquarters, to achieve the company and the front-line staff to communicate thoroughly, share timely.

3, the mission of the store manager

A store is an organic collaboration of all employees work team, and the store manager as the leader of the team, its mission not only lies in the full implementation of the implementation of the rules of operation of the parent company, to create excellent sales performance, to provide good customer service, but also lies in how to lead, the layout of stores in the day-to-day work of the departments in the day-to-day work Deep understanding, grasp and convey the corporate culture and policy, maximize the enthusiasm and creativity of the staff, so as to create a pleasant working environment for all employees, so that they become a corporate culture of the grassroots implementers and defenders, the maximum possible for the collective and long-term interests of the enterprise services.

The work of the store manager is heavy, as big as commodity planning, inventory management, cost control, as detailed as staff attendance, shopping mall cleaning, the store manager must be physically active, supervision and implementation. Store manager's work is comprehensive, a mature store manager, not only sales, customer service, internal and external liaison capacity, but also should master the financial, computer and security, fire prevention and other aspects of expertise. The demands of the store manager position dictate that this is a challenging role. It is not an exaggeration to say that the manager who grows up in this position will have the ability to face the most demanding and critical requirements of various industries. Because, this position, will undoubtedly cast you as a strong man in the management industry.

II) store manager should have the quality and ability

"Store manager is the mainstay of a store", this sentence will be the importance of the head of a store revealed. Mr. Guo Han Yao believes that the quality of the store manager directly affects the operation of the entire store. The work of a store manager with such an important influence is similar to that of a conductor of a symphony orchestra. The conductor of a symphony orchestra has to conduct all parts of the orchestra correctly according to the score on the one hand, and coordinate all the staff to play a beautiful symphony on the other. Although the job of a store manager is very difficult, you can get a strong sense of fulfillment and the meaning of spiritual life from the busyness. So in the complex business environment, there are still many store managers in the front line active.

1, the quality of the store manager requirements

Store manager as a store supervisor and operator, in any respect, both inside and outside the store has an important impact. As a supervisor, at least the following three conditions:

(1) can bring subordinates "sense of trust"?

The trust comes from the subordinate's affirmation of the supervisor's ability to work with enthusiasm, hard work, sense of responsibility, charisma, etc. If you can't get the trust of the subordinate, you can't get the trust of the supervisor. If you can't get the trust of your subordinates, relying solely on your authority and assuming an inviolable attitude will not only prevent you from carrying out your work smoothly and directing your subordinates, but will also sometimes lead to the opposite effect, causing your subordinates to talk about you privately, criticizing your supervisor for his "poker face" or "clown face, at best". The first is that it is not a good idea to have a good time, but it is a good idea to have a good time.

(2) Does it inspire desire to work?

With regard to the desire to work, there is a saying: "Desire is a great invisible force." Therefore, the level of desire to work is a thing that can not be ignored, and the direct impact on the desire to work is the order to give the right or not, so a good order to convey is the key to the desire to work or not the key to the strength of the department.

(3) Does he have the ability to lead and control?

"Persuasion" can be said to be the driving force behind leadership. If the supervisor is able to help the subordinate to solve any difficulties, it is the best persuasion power to build up the subordinate's confidence in the supervisor's ability. So, even if they are reprimanded by the store manager when they make a mistake, they will still be convinced.

As an operator, the store manager not only has a deep understanding of the store's business style, the development of the prospects have a clear understanding of the other requirements of the operation of the various aspects of the know-how. At the same time, the store manager should also have the appropriate knowledge reserves, so that in order to do in the operation of the thick and thin, easy to use!

Summary of the following ten points:

①Have the knowledge to be able to observe changes in consumers.

②Have knowledge about the changes in the retail industry and its evolution today.

3) Knowledge of retail business and management techniques.

④Knowledge of the company's history, system organization, and philosophy.

⑤ Knowledge of changes in the industry and future evolution.

6. Knowledge of traders, suppliers, and trading companies.

7 Knowledge of educational methods and techniques.

8 Knowledge of store planning methods.

9 Knowledge of planning and understanding of store statistics.

⑩Knowledge of retail laws.

In addition, a person's behavioral traits, whether strengths or weaknesses, are the accumulation of his or her life experiences from the past to the present, which means that behind each behavioral trait, there are many successful and unsuccessful experiences. Confirmation of the good behavioral characteristics of successful experiences will lead to "self-confidence" and the enhancement of "challenge power". For a successful store manager, the following aspects should not be overlooked in order to improve the "challenge power" of the self.

Positive character: no matter what happens, we must actively deal with it, and take the initiative to face the difficulties without avoiding or shirking.

The integrity of the character: everything can be handled impartially, without favoritism, without favoritism, so that the subordinates feel convinced.

Endurance: the store's operation has a smooth running time, there are also boring, annoying time. As a manager every day to face the things that do not go well than the staff much more, so patience is a store manager must have the quality.

Cheerful character: only a cheerful character of the store manager, can often bring his smile to work, so as to infect other people, to create a good working environment.

Tolerance: In the face of the mistakes made by the subordinates, the store manager should not hold on to, you can give the subordinates time to correct and remind them at any time.

Courage and boldness: have the courage to try and innovate, not afraid of failure and setbacks, leading the team to move forward. In the face of any situation can make a decision on the spot, work for efficiency, not procrastination.

"How far you think, how far you can go"!