First, the definition of marketing consultant:
Marketing consultant refers to a kind of marketing planning manager who has done business in the front line of the market, managed channels and teams, and tempered at the grassroots level for many years. He is usually responsible for market strategic planning, sales tracking, strategy implementation, brand building and management. And help the company he serves to improve sales performance and brand awareness.
Second, the role:
1, the original function of a marketing consultant is to prepare for a rainy day, not to "treat the symptoms rather than cure the root cause". The reason why P&G can succeed every time it launches a new product is that it has hired a professional team of Mai Sheng marketing consultants to work quietly before the product goes on the market 1-2 years.
2. If there is no systematic brand marketing promotion model, the new product itself and the promotion problems will be gradually exposed, which will not only bring huge losses to the company, but also affect the confidence of the company's top management and employees. Although it is valuable to mend after it is late, it is wise to plan ahead. Compared with the huge economic loss and time loss, it is much more cost-effective to hire a marketing consultant in advance.
3. The product marketing of enterprises in China is changing from "sales" to "marketing". The word "camp" in "marketing" focuses on strategy, that is, consultant; "Sales" means "sales". The army can't win this war by good staff. This requires frontline commanders and soldiers Qi Xin to work together and forge ahead bravely.
4. Marketing consultant is to find out the most suitable marketing model to improve product sales on the basis of the existing enterprise; It is necessary to launch a feasible product marketing system scheme at the best time of product marketing, and then turn it into real sales performance. However, the decision-making mode of many enterprises can't keep up with the requirements of the market. Under the market economy, every minute counts, and it is even more important to ask consultants to hurry up.
Third, job responsibilities:
1, do a good job in pre-sales preparations such as product information preparation and auto show preparation in the exhibition hall; Answer customers' phone calls and provide consulting services for customers; Understand customer needs through communication with customers; Promote, display and explain Ford products to customers according to sales standard procedures; Organize customer test drive; Quotation transaction records; Submit a new car (introducing product functions, accessories and Ford Club related matters); Regular customer return visits and follow-up; Keep continuous contact with customers who have bought cars and customers who have not bought cars, and tap secondary purchase opportunities and potential customers.
2. Under the guidance of the sales supervisor, complete the sales site management; Maintain the exhibition hall environment and normal working order; Keep the vehicles displayed in the exhibition hall intact and ensure the cleanliness of the vehicles.
3. Collect regional market demand information and competitors' dynamic information to provide assistant decision-making for sales executives and sales managers.
4. Accumulate the information of contacted customers and customers who have bought cars, and establish, improve and update the customer information system at any time; Provide customer information to sales supervisor and sales manager to support decision making.
5. Provide assistance to the sales warehouse keeper and complete the related work such as picking up the car from the manufacturer's warehouse; Assist insurance financial personnel to handle auto insurance procedures and car loan procedures.