First of all, new retail needs to rely on the Internet, and upgrade the production, circulation and sales process of commodities by using advanced technologies such as big data and artificial intelligence, so as to reshape the business structure and ecological circle. The core of new retail is this "ecological circle".

to build a good ecosystem, we should first pay attention to the interaction with consumers. Consumers are never the same, their standards change with time, and their desires, needs and perceptions of brands are different. Therefore, retailers can't just pursue low-price strategies and attract consumers with discounts. Many consumers have begun to pay attention to the "Excellence" and "experience" of shopping. "Excellence" often comes from brands, which can meet the psychological needs of consumers' identity and image; "Experience" puts more emphasis on entertainment. Shopping for them is not only a process of obtaining goods and services, but also a process of pursuing entertainment and individuality.

the initial purpose of e-commerce is to bring convenience to consumers, and convenience is still a very important link in the development of new retail. To meet the convenience of consumers, it is necessary to facilitate retailers first. The new online and offline retail needs to establish a complete automation system-warehouse management, store operation and procurement including inventory tracking, supply chain logistics, automation of material handling system and robot technology, and gradually optimize processes and resources to improve product sustainability and labor productivity, while minimizing costs.

This is the new retail

Generally speaking, the new retail has actually achieved a "win-win" between retailers and consumers. Retailers gain benefits by maximizing consumer value. The promotion of consumer value is achieved through better consumer demand, and the two complement each other, which is the new retail business model.