the development of any industry will experience the transformation from barbaric development to refined operation, and in this paper, we will briefly understand it through case analysis, and analyze the development trend of the media operation industry. One of the trends: content specialization-more vertical, longer tail and more credible. First, practitioners are more professional, and the era of grassroots is king has passed. In the future, as the domestic media industry continues to shuffle, it is expected that more traditional media people will devote themselves to the media, and they will inject more norms of journalistic professionalism into the content production from the media. And those modes of production that mainly rely on abstracts and information integration are doomed to decline. In the future, these heads are expected to remain highly vertical from the media and continue to improve their professionalism. Compared with the self-media that integrates existing information, is mainly funny and funny, and has a strong grassroots atmosphere, the self-media that focuses on the production of high-quality original content will gain more capital attention and win higher valuation. The production of content from the media will further open up the upstream and downstream industrial chains. In addition, the development of peripheral products based on content will be more active. For example, the media concerned with secondary culture will enter the field of e-commerce, and the media concerned with emotional issues may also be combined with offline psychological counseling salons. The second trend: organization and institutionalization-from self-employed to corporatization. In the future, if we want to produce high-quality content more stably from the media, we need to build a complete team and operate in an institutionalized way, so as to provide various organizational interfaces for later commercialization, and the organizational form will change towards corporatization, and some heads from the media will increase the efforts to introduce talents from traditional media to strengthen their content production strength. The third trend: investment regularization-more high-quality self-media will be invested. At present, in the camp of new media, self-media is still in a relatively weak position. To achieve leap-forward development, it is inseparable from the intervention of capital. And the investment of capital is increasing, only by investing capital and enhancing strength can we achieve long-term development. Trend 4: Standardization of operation-Strengthening content authorization and platform self-discipline Since the media experienced a long period of barbaric growth, "the infringer lives, but the infringer dies" is no longer the knowledge of mainstream media teams. With the strengthening of governance of mainstream platforms such as justice, administration and WeChat WeChat official account, legalization and compliance operation have become the main theme of media commercialization. Moving from "barbarism" to "civilization" from the media is not only the inevitable requirement of Internet intellectual property protection and content governance, but also the inevitable trend of continuous development and upgrading iteration from the media.