Industrial commercial real estate is the combination of regional industrial chain and commercial real estate. Through unified management and centralized operation, we can win the market by agglomeration effect, which is completely different from the previous single mode of creating wealth by industry or real estate. It is the latest development model in the world. Industrial clusters and commercial real estate are interdependent, mutually promoting, developing synchronously and in a virtuous circle. The difference between industrial business model and ordinary business model is that it can make full use of regional industrial advantages and form resource integration in the industrial chain, thus realizing great wealth value.

The industrial business development model is also one of the most productive and sustainable high-return business development models in the world. Numerous "multi-millionaire wholesale manufacturing bases" have been built in Lecong, Guangdong, Kunshan, Jiangsu, Yiwu, Zhejiang and other cities.

From the Italian town legend to the Guangdong Lecong myth and other successful cases, industrial commercial real estate has become a new development direction of developed countries or cities in the world because of the steady growth of its wealth security and appreciation.

Xiangjiang Global Home CBD is such an industrial, commercial and real estate model. Integrate the furniture industry with the innate advantages of Xianghe, accommodate the mainstream furniture manufacturers in Xianghe, form an all-industry consolidation platform, cooperate with 18 functional area, and promote industrial development by using scale effect and strength effect; The development of the industry provides demand and development for the service of the furniture industry, thus realizing the industrial commercial real estate mode of close integration, mutual promotion and common development of industry and commerce, and forming a new mode of continuous wealth creation by industry and commerce, thus ensuring the double insurance of industry and commerce.

Xianghe industrial base

China's furniture and building materials industry has always been called "regional industrial center". South Guangdong, West Chengdu, East Soviet Union and North Xianghe are four traditional furniture and building materials distribution centers in China. With the rapid development of the industry, the bottleneck brought by regional distribution centers is becoming more and more obvious-the situation of "strong regions and weak countries without the world" has not promoted the development of furniture and building materials manufacturers everywhere, but has become the limit of large enterprises everywhere.

Xianghe is the largest distribution center for furniture products in northern China, ranking second among the four major furniture industrial bases in China. There are 22 furniture cities, 39 exhibition halls, more than 700 manufacturers and 6,000 merchants, with a business area of over 2.2 million square meters and an annual output value of over/kloc-0.00 billion. Products are sold all over the country and Singapore, South Korea and other 10 countries and regions. It was awarded the title of "China Northern Furniture Trade Capital" by China Furniture Association. And was awarded the honorary titles of "China's most potential and dynamic furniture market" and "China's top 50 industrial cluster brands" by many authoritative organizations.

At present, Xiangjiang Global Home CBD has consolidated and expanded four traditional furniture and building materials distribution centers, at the same time, it has brought Wuhan, the largest logistics hub city in China, and Shenyang, the traditional furniture and building materials industry center in Northeast China, into the system, established the largest "National Industrial Center" in China, and integrated the traditional regional industrial centers, thus enabling China's furniture and building materials industry to have an independent and unified platform on the world stage for the first time. The critical point of the take-off of Xianghe home furnishing industry has arrived.

The largest industrial base in China.

Furniture industry is one of the pillar industries of Xianghe. Xianghe has put "promoting the development of furniture industry chain" into the government planning, with emphasis on support, and regards it as a long-term development goal to enhance the overall brand value and core competitiveness of Xianghe furniture, and to build a world-class furniture capital and a flagship aircraft carrier of furniture industry.

The Northern Furniture Industry Base planned by Xianghe County Government is the largest furniture manufacturing platform under construction in China. With a planned area of 100.6 square kilometers, it will be built into a global "carrier-class" furniture industry comprehensive base integrating design and development, manufacturing, science and education training, trade and circulation, conferences and exhibitions, commercial finance and other functions. In 2009, it was approved by the People's Government of Hebei Province as a provincial-level industrial cluster and a multi-park pilot park. 20 10 has been listed as one of the top 100 industrial demonstration zones in China. Beijing Qumei, Diana, Dapeng, Li Qiang, Sichuan Pearl, Quanyou, Chengdu Shuanghu, Hong Kong Dynasty Group and other household brand projects have entered the park one after another.

Xiangjiang universal home CBD is a key project introduced by Xianghe government, which will become the core area of industrial base development and the core carrier to promote the development of Xianghe home industry. All production enterprises entering the project will enjoy preferential tax policies of 3 exemptions and 3 reductions.

The importance of industry, commerce and real estate

First, promote the upgrading of regional industries.

Industrial commercial development is based on the needs of regional industrial development. The emergence of large-scale commercial service platforms can effectively integrate regional industrial chains and promote the transformation and upgrading of regional industries.

Second, enhance the competitiveness of regional industries.

The emergence of industrial commercial real estate will integrate all links in the industrial chain, reduce circulation costs and enhance regional industrial competitiveness.

Third, promote the development of the tertiary industry.

The emergence of industrial business model can not only solve employment through labor-intensive industries, but also form an influential industrial agglomeration center. At the same time, it plays a great role in promoting the development of the tertiary industry such as transportation, catering, etc., so it is valued by local governments.

Wealth myth sweeping across the country

Yongkang Yiwu Lecong ... It is not an exaggeration to say that China has entered the industrial commercial times at present. Because of its excellent wealth attraction and creativity, more and more industries choose it as the future development direction.

Classic Case Sharing —— Commercial Real Estate in Furniture Industry

Chengdu Xiangjiang Global Home CBD: Chengdu Xiangjiang Global Home CBD is the first stop of the layout of Xiangjiang's nine strategic platforms. The project is 40 kilometers away from the center of Chengdu, and is located in Chengdu Furniture Industrial Park, which is 6 square kilometers. The first phase of 300,000 square meters "Brand Home Factory Headquarters Wholesale City" opened at 20110, and the opening part was only 1/20 of the total area, and the transaction volume was more than 20 times that of the traditional main stores in the west!

The current down payment is: 1st floor 190 yuan/㎡ month, 2nd floor 170 yuan/㎡ month, 3rd floor 150 yuan/㎡ month and 4th floor 140 yuan/㎡ month. Compared with the traditional business practice of 15-20 years, Chengdu Xiangjiang Global Home CBD can recover its investment in just over four years, and the ten-year rental and property appreciation income will far exceed the previous investment by ten times.

Lecong, the largest furniture distribution center in China, is a small town located in Shunde, but it is now promoting commercial development with industry. Now it's almost ten kilometers all the way to Zhuhai, and there are large furniture stores on both sides. At present, there are more than 180 stores, showing more than 654.38+million kinds of intensification in the world, and the annual transaction volume exceeds15 billion. Lecong has become the largest furniture raw material market in China and the largest furniture distribution market in the world. At present, the rent of Lecong furniture store is 500-600 per square meter in a very general location. In a better location, the rent for shops is 800- 1200, and the most expensive 1800 is in the Louvre, so this rent level far exceeds that of Beijing-Guangzhou. At the same time, there are several examples, such as leather city in Haining and hardware city in Yongkang, Zhejiang.

Likou, Jiangsu Province, the largest furniture distribution center in East China, has achieved a feat of paying equal attention to industry and commerce under the impetus of the industrial and commercial real estate model! According to statistics, the output value of this region has reached more than 200 billion yuan in 2009. Since the implementation of industrial commercial real estate, it has created the myth that the output value has doubled year after year! The value of shops in this area has doubled from two or three thousand yuan before the industrial, commercial and real estate model to tens of thousands of yuan!

Milan, Italy: a booming industrial enterprise relying on "home design industry cluster"

Milan is a world-famous design capital. Based on its cluster of top European home designers, Milan Design Week is an opportunity, and Milan International Furniture Fair is a platform to build a world-class commercial real estate. Milan, on the other hand, has become an annual "pilgrimage" design holy land for furniture, home, accessories, lamps and design professionals all over the world.

Since 196 1, Milan international furniture exhibition, Milan international lighting exhibition, Milan international furniture semi-finished products and accessories exhibition, satellite salon exhibition and other series of exhibitions have been held all year round with different themes. Milan has not only become a trading platform for furniture import and export between Italy and other countries in the world, but also a must-see place for people in the furniture industry all over the world, with an annual turnover of hundreds of billions of euros. Its wealth effect has become a model of the world home furnishing business.

American high point: back factory and front shop, wholesale origin, industrial store rent is calculated by feet.

HighPoint, North Carolina, USA, is located in a remote mountainous area. Looking at the villages and towns alone, I am afraid the biggest difference is that the sky is bluer, the roads are wider and the leaves are redder than the mountain villages in the rich areas in northern China.

Surprisingly, Gaodian, a small town in the middle of nowhere, has an annual turnover close to10 billion US dollars. Higher. With what? There are plenty of wood around Gaodian and many furniture manufacturers, which is the first to promote Gaodian Exhibition. 1909, a local furniture factory built a building here and introduced other furniture factories to participate in the exhibition, which attracted a large number of buyers to watch and buy, and even placed orders from many manufacturers in the following year. Since then, after more than 100 years of wind and rain, the form of wholesale in front of the factory has been growing vigorously for more than 100 years, and finally formed the three largest in the world today.

The rent of Gaodian Trade Exhibition Hall is one year in feet, but the opening day is only 12 days. In a lot of free time, manufacturers can adjust and display new products at will. Nearly a thousand top American furniture manufacturers will gather here to showcase the latest designs of the past year and attract buyers from all over the world. The high transaction volume brings the rapid value-added of industrial commerce, and the high-profit industrial commerce has also formed a more perfect service model, from free bus purchase, free meals to free cold drinks. The high-quality service brought by highly developed industrial commerce also makes more people willing to come here. Observe the cutting-edge home design and products, enjoy the most affordable purchase price and feel the most pleasant supporting business services. Finally, industrial commerce and industrial clusters have formed a benign situation of mutual promotion and circular development.