Hot pot is a popular way to eat all year round. Eating it to warm your body in winter, eating it while blowing air conditioning in summer and drinking cold drinks is even more refreshing. Therefore, opening a hot pot restaurant is the wish of many people. Then the first step in opening a store is to choose a suitable location. Do you know how to choose a location?

There is a boss who has a bad business in this place, but his business is strangely good when he changes to another place and the management of the original team remains unchanged. Another boss thinks that he has made money and opened a big store in another place, but nothing has changed, but he has lost all his money. Why? In fact, it is the location. Let's talk about this problem, and you must gain a lot.

Location of Hot Pot Restaurant

First, the choice of location is related to the business positioning. Hot pot is divided into three kinds of consumption: high school and low school. The high ones, such as seafood hot pot and wild mushroom hot pot, generally cost more than 31 yuan per person. Mid-range products, such as a la carte spicy hotpot, have a per capita consumption price between 21 and 31 yuan. The low price is below 21 yuan. When you have determined the grade and the corresponding pot products, you should choose the target customers who consume this grade. Generally speaking, they will take the store as the center and walk to eat within a radius of 311 meters. Only car owners are far away. The main customers of a store are the surrounding areas, especially in cities with more similar hot pots. Surrounding people are the basic elements for you to open a shop to protect your capital. You can first determine what kind of pot to operate, and then choose the location according to the characteristics of the pot and your thinking, or you can determine the location before positioning the pot. The two are not contradictory. In short, don't make the routine mistake of running high-grade hot pot in the community.

second, the relationship between location and scale. No matter where the store is located, you have to consider long-distance customers when opening a large-scale store, and you have to have a good business philosophy. It is difficult to make money without making a brand. Therefore, according to the routine, the surrounding environment of the store should be directly proportional to the size of the store.

third, the advantage that the store is located in an alley. Hot pot is different from snacks, fast food and snack shops. It pays attention to repeat customers, the length of eating, the peak of eating at dinner, and there should be parking spaces. According to these characteristics, the location of hot pot restaurant is not the best in the main street of downtown, but it is ideal in the alley of the main street, and the rental price of these places is much lower.

the advantages and disadvantages of opening a shop on the fourth and second floors. The advantage of opening a shop on the second floor mainly lies in the low house price. Its disadvantage is that it is not intuitive, inconvenient, and does not reflect the sense of popularity. Of course, it also has to consider the consumption habits of local people. Generally speaking, the second floor is not as good as the first floor.

fifth, it is located in the dining street. If the business in this street is booming, it's right to set up here, but you should also consider what kind of hot pot to operate. It's best that different kinds have their own characteristics. If they are the same kind, then you should be better than others in taste, and secondly, you should be good at other things. Otherwise, it will not be competitive.

sixth, open a shop in the community. It is also desirable to open a shop in a large-scale mature community. However, we should consider the size of the scale, the competition of the same kind, the positioning of the pot products, the price and gross profit. Generally speaking, opening a shop in a community should focus on benefits and characteristics.

7. Opening stores in urban fringe and farmhouse music. There are few customers around these places, which are difficult to be known by others, and the publicity is also strong. Your main consideration is how to attract distant customers. You must have characteristics in the positioning of pot products and make a name for yourself, which is quite difficult to operate. Without enough funds, it is difficult to open a good store in a remote area with long-term patience and determination to stick to it.

8. Opening stores in counties and towns. At present, the hot pot industry in most counties and towns in China (except Sichuan) is not mature. If you open a hot pot, there will be a process of guiding consumption, which is risky, but easier to succeed. Counties and towns have a small population, which is easy to publicize. Locals often open stores mainly with acquaintances, so the choice of location is not absolutely important, mainly in downtown areas and convenient places for people to flow, and the focus should be on management.

9. What should I do if I choose the wrong location? Generally speaking, only after the opening will you feel that the location is not ideal, so whether it is really the wrong location must be carefully analyzed, because there are many factors affecting success, and only when you find the right reasons can you take corresponding measures. So what are the specific measures? The reasons are different, which will be discussed in the future when studying or cooperating.