のじぐ's exhibitions at home and abroad, the exchange and integration of eastern and western cultures, and the formation of foreign food culture in China. After 1987 participated in the China market, kfcの formed its own unique format. Through the analysis and research on the exhibition history of China and kfcは, this paper analyzes the characteristics of socialism in China. KFC put forward the suggestions of "not delicious", "not delicious", "not delicious", "not bad" and "not delicious", and put forward the strategies of "not bad" and "not bad".

Key words:

マーケティング; マーケティングのののののののののの