Planning scheme of red envelope activity 1 1. theme of the activity:? xxx？ Send 168 yuan recharge card online.
Second, the activity time: August 6, xx? August 15
Third, the purpose of the activity: to attract popularity and increase the number of members.
Fourth, group-oriented: users of the whole network.
Verb (abbreviation of verb) Event sponsor: xxx.
Location of intransitive verb: planning scheme of red envelope activity.
Online:? xxx？ Official website, Tian Tian Special Price Network, Related Post Bar, SNS website and its forum (discussed separately) Offline: (discussed separately)
Seven. Significance of the activity:? xxx？ The online lending platform is still in its infancy, and it is urgent to attract popularity through promotional activities, increase the number of members and ensure the normal operation of the website business. Is the online recharge card activity of 168 yuan launched to increase rapidly? xxx？ Especially popularity, can drive registration, increase the number of members, and finally make it? xxx？ Its activity, popularity and even influence have been greatly improved.
Eight. Activity introduction: any registered as. xxx？ Login members will receive messages from? xxx？ The provided 168 yuan top-up transaction card (each ID is given only once).
Nine, the form of creativity:
Surprise 1: the activity cycle is long (preheating for 6 days+concentrated outbreak for 3 days = rapid growth of members);
Surprise 2: Interactive Award:? xxx？ The forum will also hold interactive activities with its members. Thanksgiving in August, a little advice? Festival, hold prize-winning activities, once the opinions are adopted, bonus red envelopes can be added (the cycle can be appropriately extended to the end of August); Pre-activity, creation? xxx？ Interactive activities of the official QQ group auxiliary forum. Through these methods, the atmosphere of members is enlivened and the openness and transparency of the website are increased.
X. Activity process: This activity mainly uses online advertising as a form of publicity. Advertise in? xxx？ And other related websites, and throughout the promotion.
August sixth? August 12 (6 days) is the warm-up stage, and the activity officially begins; August 13? 15 (3 days) will be the outbreak stage. Last week snapped up the last 888 red packets? For the sake of gimmicks, we should concentrate our efforts on comprehensive and meticulous publicity in other major media to hype the atmosphere and achieve results.
XI。 Activity arrangement:
Before August 6, do a good job in various pictures and animation publicity programs to strive for visual impact. The strongest in history! 168
Yuan Hongbao delivered it? (to be) is the title of the text, and the online publicity of this activity will be carried out two days in advance (starting on the 4th).
The official QQ group will be opened before August 6 (all employees of Yizhi Technology will join the group first to ensure popularity).
From August 6th, the warm-up period of the event is 6 days (official activity cycle). ? xxx？ Will the home page be publicized? Send it online?
Activities, secondly, at the same time, publish publicity information on other online platforms, and all donated IDs will be in? xxx？ The home page is scrolled.
The forum will open immediately from August 6? Thanksgiving in August, a little advice? The active part of; And attach it to the publicity plan.
About this information: Take good advice? A little advice, a big red envelope! ? (in the forum development section? A little? Provide your valuable suggestions, and once adopted, we will give you an extra prepaid card with a face value of 168 yuan).
In the activities of offering suggestions, in order to maintain fairness, justice and openness, the website should send special customer service personnel to reply to members' opinions, and publicize the ID on the homepage and forum of the website, which can increase the atmosphere of the activity and enhance transparency. What should I do during the whole activity? xxx？ Registration page settings? How do you know xxx? Online survey. After getting the feedback information, find out the best promotion method, so as to facilitate the development of publicity work in the future. August 12? On June 5438+05, we entered the outbreak stage, combined with the effect feedback and experience summary of the warm-up period, and concentrated our efforts on publicity. At this stage, we strategically controlled the number of red envelopes (888 red envelopes) and adopted measures such as? 168 yuan red envelopes were snapped up, the last 3 days! ? Create a sense of urgency for the stunt, thus setting off the peak of the whole promotion activity.
Twelve, matters needing attention:
For the long-term development of the website, the activities also have the task of investigation, so the publicity means should be more comprehensive and the publicity objectives should be broader. How do you know xxx? Get the best feedback on this investigation link. Make sure that an ID receives a red envelope, and the identity information should be reviewed accordingly to avoid repeated registration. ? In the interactive section of the forum, all employees are required to participate in posting and following posts to ensure popularity. The 888 red envelope in the last three days is a marketing strategy and is not recommended as a quantitative reference.
Planning scheme of red envelope activity 21. Purpose of the activity:
1, with? National Day, Mid-Autumn Festival? Taking this as an opportunity, through planning a series of activities, we will further publicize the overall image of the enterprise and improve its visibility and reputation;
2. Maximize the flow of people, enhance popularity and expand the sales performance of specialty stores through the Mid-Autumn Festival and National Day holidays;
Second, the theme of the event:
The whole country celebrated 60 years and immediately sent 9 gifts.
Third, the activity time:
September 29, 2009? 8 June 2009 10
Fourth, the design of promotional activities:
1, a gift: free when you enter the store.
You don't need to shop, you are polite when you enter the store. During the activity, all customers can receive a beautiful gift for free when they register in the store. Promotion description: the number of gifts distributed during the event is limited to the top 30 in-store consumption (it is estimated that there will be 300 in 10). Merchants can choose by themselves. It is suggested that merchants can use moon cakes instead of gifts before the Mid-Autumn Festival.
2. Double Gift: Special National Day Gift
Shocking the price, the price of Lima Youyue model is _ _1900 _ _ _ yuan/car, and the price of Lima 200 model is _2 100_ yuan/car (two special cars are launched, which does not involve other gifts and service activities), and the daily purchase is limited to 10 car. This quantity is for reference only, and merchants can apply according to their own conditions.
3. Triple Gift: Mid-Autumn Festival Reunion Ceremony (except car)
For China people, moon cakes are an indispensable symbol of Mid-Autumn Festival reunion. Because the Mid-Autumn Festival can be used as a gift after the National Day, which is closer to the season and atmosphere. Merchants can negotiate with some supermarkets and shops to give moon cakes as gifts when buying a car, and then settle the bill after the event. It can also be decided by the merchants themselves. The grade of moon cakes should not be too low. Try to control the grade of moon cakes within the profit range, and send moon cakes according to the low-profit models in the store.
4. Four-fold gift: luxury gift for car purchase (except special car)
Set different gifts according to different price segments, and the higher the selling price, the greater the profit. For customers who buy high-end models, we will send luxury gift packages within the scope of ensuring profits. The gift package can be composed of beach chairs, shopping baskets, inflators, anti-theft locks, helmets, induction cookers (purchased by merchants themselves) and so on.
(1). Luxury gift packages for high-end models (such as Princess Ma Eighth Generation, Ma Lucky, Ma Zhuifeng, Jin Yue, Ma Lucky, etc.)! Gift suggestion: beach chair, shopping basket, pump, anti-theft lock, helmet, induction cooker;
(2) A gift package for mid-to-high-end models (such as Dream Chasing, Jinchi, Princess Horse Generation V, Double Happiness Horse, Fengrui, 300, 700, etc.). )! Gift suggestion: beach chair, shopping basket, pump, anti-theft lock, helmet; (3) Gift suggestions for mid-range models (such as immediately popular, immediately dreaming, Sunshine Horse Three, Lucky Horse Two, Golden Eagle Horse, etc.). ): shopping blue, pump, anti-theft lock, helmet;
(4) Gift suggestions for low-end models: pump, anti-theft lock and helmet.
5. Five gifts: Mid-Autumn Festival red envelope gift (with vouchers)
During the activity, every morning 10 and afternoon 16, Mid-Autumn Festival red envelopes will be distributed on time, ranging from 50-200 yuan to 200-50 yuan red envelopes, on a first-come-first-served basis.
6. Six-fold gift: National Day cash gift (except special car)
During the activity, consumers who buy regular-priced models can participate in a cash grab with the purchase invoice or receipt. The cash receipt is valid on the same day, and the cash customer's documents are marked by the person in charge of the award? Has won the lottery, this list is invalid? Words.
Remarks:
It is suggested that this activity merchant can also use it when selling cars. One is that there is not much cash payment, and the other is that it is easy to establish credibility.
7. Seven gifts: depreciation 1000 yuan (except special car)
All electric car users (whether they are electric car users immediately or not) can enjoy the discount of exchanging old cars for new ones in the store with their ID cards and invoices for buying used cars during the activity: both old electric cars and old motorcycles can be discounted to a certain price to offset the cost of car purchase, and the highest discount can be directly exchanged for an electric car (designated model) without any difference. Within the profit range, you can also give them some exquisite small gifts.
Remarks: Consumers provide used cars from regular channels, otherwise they will not enjoy the preferential activities of trade-in.
8. Eight-fold Gift: Lucky Draw Surprise Gift
To celebrate the 60th anniversary of the founding of People's Republic of China (PRC), the company applied for hosting? Electric cars fly over Hukou Waterfall of the Yellow River? Large-scale tourism and cultural activities. On July 30, 2009, it was approved by the relevant departments of Yan 'an City. At the same time, in order to give back to consumers' love and support for Lima electric vehicles for many years, this large-scale car lottery was held especially on the occasion of National Day and Mid-Autumn Festival.
(1) During the activity, all car buyers can participate in a lucky draw;
(2) Details of the lucky draw:
Put the table tennis balls numbered 1 to 6 into an opaque box, and after drawing a number, put the balls with this number into the box and draw again, and draw six balls as a group, that is, complete the lottery at one time; Everyone can only smoke once; Customers are not allowed to look at the box during the lucky draw, otherwise it will be invalid and will not be exchanged;
(3), the lottery * * * set six reward levels, the specific settings are shown in the table below.
Award setting table
Award level, award-winning conditions, award places and bonuses
Grand prize: 6 6 1/ day ***3 places, one free electric car (designated model).
The first prize 6 1, 6 2, 6 3, 6 4 and 653 * * 9 places will be returned, and the second prize 5 places with the same number * * 15 will be returned 60%.
There are 30 places for the third prize with four identical figures 10 *** every day, and 40% of the car purchase price will be refunded.
The fourth prize is three open beach chairs with the same number.
Fifth prize, two same numbers, open shopping, one blue one.
9. Nine Gifts: Sunshine Service Gift (with after-sales discount service card)
Who are the new and old users of electric vehicles right away? Double festival? During the promotion period, you can come to the store to enjoy free maintenance services such as cleaning and waxing. And you can get an instant after-sales service card worth 50 yuan. During the activity, car buyers can enjoy: within one month of car purchase, the merchant will unconditionally refund 10% of the car purchase price. Merchants need to register the date, amount, model and validity period of car purchase.
It is suggested that businesses can also provide other services as needed. For example, any consumer who buys a car during the activity can replace the headlights for free and the brake line for life, which is not easy to be damaged during riding, so as to accumulate popularity and establish an image.
& gt& gt& gt More exciting contents in the planning scheme of red envelope activities on the next page.