The advantage of SWOT method is that it considers the problem comprehensively, is a systematic thinking, can closely combine the "diagnosis" and "prescription" of the problem, has clear thinking and is easy to test.

Through SWOT analysis, the advantages and disadvantages, opportunities and threats of the external environment summarized in the process of enterprise strategic analysis can be transformed into the next strategic development direction of the enterprise. SWOT analysis has become the connection point between strategic analysis and strategic choice. After SWOT analysis, enterprises should summarize and sort out the optional strategic directions, and finally determine the main direction of the company's strategic choice.