Promotion is a part of planning.

Workers and employees may only need to know the working process and steps.

A simple production process can be completed. It may even be excellent.

But a good plan

We must proceed from the pre-production stage of this product, the characteristics of related costs, the company's philosophy and the company's advantages.

And the production process, sales direction, crowd characteristics, all the way to after-sales service.

All links from the whole product to the hands of consumers.

Must have enough understanding and analysis.

Website is a product, and website is also a tool to promote products.

Promotion is only part of the plan.

These planned tasks are the main points of your propaganda.

For more than ten years, our enterprise network service has met many customers.

Some customers simply don't know the customer base of their products in the process of website promotion.

Employees who sell products don't know what they are selling.

This is very prone to the current chaotic situation, and women's products have gone to the gentlemen's pile for publicity.

The products of the elderly may be wrongly pushed to middle school students, and even the local flavor of the south may be pushed to northerners.

How can you promote yourself if you don't even know yourself?

This is a very, very critical case of planning mistakes.

This is especially true for websites.

The good planning and promotion of a website needs long-term periodic analysis.

Only when you know your goals can you make a professional plan.

It is said that these are only a small part of the planning and promotion, and there are many operational and practical experiences.

It can't be done in two days in a few words.

I suggest you find a professional planning team.

Find the right person and do the right thing at the right cost.

This is the natural law of social development now.

Foreword of network marketing planning of Fan XXX Company (1) Planning purpose of this case (2) Concept of overall planning (2) Analysis of network marketing environment (1) Analysis of market environment (2) Analysis of corporate image (3) Analysis of products (4) Analysis of competition (5) Analysis of consumers (3) SWOT analysis (1) Marketing objectives and strategic focus (2) Product and price strategy (3)

There are many experts and people trying to be a city information station.

First, what kind of person (company) is suitable for it?

Personally, I think it is best to have a ready-made company carrier as a portal, and it is best to have normal operating income. For example, the company is mainly engaged in website design and network promotion. In short, the company should have a certain income. It's not just a city classified information website. If we only do this project, the profit pressure will be even greater!

Secondly, individuals had better not do it. I thought a lot, but that's why I didn't do it. Individuals do it, one is that there is not enough manpower, and the other is investment. Plus, I have a job that belongs to chickens. It's a pity to give it up. It's tasteless!

To sum up: the best way to be a portal is to have a company, employees and normal income, and operate the website as a project, not as a company.

Second, where to do it?

Personally, I think it is better for medium-sized cities to do this kind of website. There must be such websites in big cities, which are difficult to promote and have fierce competition. The city is too small and the market is too small to support a website.

Third, select the content in the station.

I've thought a lot about this. There have been several such ideas:

1, to be an IT consumer website

It involves computers, mobile phones, digital, home appliances and anything related to electricity. This kind of dealers generally know computers and surf the Internet, so as long as you publicize them in place, they will actively release information and submit their own product information. So you don't have to worry about the content.

But my worry is: if you do it in a small city, then the dealers in these small cities generally have no inventory, and the products you want are all shipped from the surrounding big cities, and there may be no good information release; If it is a big city, there must be such a website, and the competition is fierce. So you can think about it.

2. Life and leisure websites

It involves shopping, beauty, clothing, catering and so on, and is closely related to people's lives. This benefit is everyone's concern. Moreover, the products and shops involved are evaluated here for the reference of other consumers.

When you do this, you can properly handle some large shopping malls and let them cooperate (this is also the purpose of the company's operation, and the general shopping malls will ignore you) and let them tell you what new products and promotions are available for free. You can also use the same method in other stores, but the location of the content varies according to the size of the store. But only if these services are free. Of course, if you can, you can make some publicity banners and put them in a conspicuous position in these stores, and generally you can agree to this cooperation.

This kind of website is aimed at young users, who surf the Internet more and are more interested in network information. If this is done well, the prospects are very good.

3. Various industry websites

This talk too much, such as real estate. If you have already completed the real estate information in this area, it is estimated that it will take you a year to advertise with a real estate agent. Of course, we should pay attention to the relevance. For example, we can make a real estate network and cooperate with real estate agents, decoration enterprises, decoration individuals, real estate maintenance and decoration products. These are rich bosses who are easy to pull advertisements.

4. Classified information network

This is also relatively easy to do, and many people are doing it. But the traffic has not been high. This is mainly a promotion problem (which I will talk about below). But when it comes to classified information network, I observe that my city is a small city in northern Jiangsu. On a website, there are 500- 1000 classified information such as second-hand transactions, logistics and job hunting. Therefore, the amount of information is satisfied and there are many talents with information.

Third, promotion.

The reason why I chose a medium-sized city to do it is because the market is neither too big nor too small. Easier to popularize. Specifically, low-cost promotion can do this (from low cost to high cost):

1, cooperation

Let the participating shops, enterprises or dealers hang up leaflets, and you give them free publicity.

2. Small advertisements

Walking in small and medium-sized cities, you will find all kinds of maintenance advertisements everywhere in the community. You can also post some, hire a person and print tens of thousands of stickers at will. The cost is very low and nobody cares, but you should post them in the right place. Don't post it on the street, or don't blame me for not telling you. You can post it wherever others post it. )

3. Sewing advertisements

Find a life newspaper with a large circulation in this area and advertise in the middle. Generally 50 to 1 1 1 day is enough.

4. Promotion of activities

Print some mouse pads and paste the words "promotion" on them. Free to units and users' personal families who use computers. You can also directly cooperate with people who sell computers and give them away for free when selling things.

The above four are all very low-cost promotion methods. If you comprehensively use the above four items, I believe your website will soon let the netizens in the city know! And through these ways to promote the final effective users, customer quality is relatively high.

Fourth, make money.

If you have customers, you don't need me to make money. There are many ways to make money.

1. If there is traffic, it can be used as a garbage station again. You can do more by using this station to bring the flow of garbage stations. After the traffic comes up, Google ads can be placed to pay the operating costs.

2. group purchase. For large quantities, you can organize some group purchases, strive for some more favorable prices, and earn the difference. For example, buy ten moto phones at a time (the models are not necessarily the same, so you can get a higher price).

3. Information dissemination fee. Our information is released free of charge. But there are two points to note: first, it is free at first. When I am rich in information and people are more dependent on this, I can charge. If I insist on not charging, then I can charge according to the location of the information. For example, I charge some fees to those with the highest classification.

4, advertising fees, cooperation with media advertising companies, pull some advertisements, it is also possible. You can see for yourself. I believe people in some companies must understand this very well.

5, shopping fees, you can cooperate with related products to give online mail order a lower price.

Verb (short for verb) others

1, content

Content is said because it is more important. If you do this for a living, then you have to invite a few people to look for news. A medium-sized city can be handled by three or five people. It is necessary to hang a DC every day, take charge of an area, shoot some news or publish pictures. There are many people watching, and the pictures can be various. It can be big or small. For example: store XXX holds a large-scale promotion, and XXX is given when it is over XXXX; Another example: Where did you buy this MM dress? Put some pictures and send out the scene when he went shopping. )

Step 2 connect

If you do a good job in one category of websites, you can extend it to other categories.

3. Don't use forced promotion (such as modifying the home page).

Generally speaking, I talk more, do less, think more and do less. But I think as long as this introduction, we should be able to make a difference.

I don't know if you are looking for a brand marketing planning company or want to know about the industry. Quannuo network brand promotion has established a marketing website from the beginning. From the perspective of SEO, it is more conducive to the later optimization. With the continuous increase of business, you can set up a special page, and extrapolate, optimize and bid simultaneously, which is more effective in marketing. If Baidu searches their company name by phone, there is a phone number on the website.