New consumer demand has spawned new consumer formats, and the popularity of take-out is the best evidence. Originally, ordering takeout was just for convenience, and all the orders were simple fast food. The food safety that often broke out also made many people have doubts about the quality of foreign sales. With the continuous strengthening of the safety supervision of take-away food, some high-quality restaurants have entered the take-away platform, and the quality of take-away has been significantly improved. More and more people are willing to click their fingers to solve the problem of eating easily, and take-away has gradually become the third way for people to eat. Nowadays, when you go to a restaurant to eat, you can often see a dazzling array of take-away lunch boxes. Baidu, Meituan, and hungry courier brothers are constantly flowing, and even the speed of serving in-house food is slowed down because the kitchen is busy with take-away orders. Takeaway is no longer a supplement to in-house food, but a new growth pole of catering industry. The industry predicts that in 2118, the online take-away market will reach 411 billion yuan, accounting for about 11% of the entire catering market.
Today's consumers not only value quality, convenience and health, but also pursue personalization and need a good consumption experience. This has promoted the prosperity of personal tailor products and the development of various experiential consumption scenarios. The new consumption format, in turn, has further stimulated new consumer demand. The box horse fresh born has subverted the old concept of people buying and eating seafood. It is not only a supermarket, a vegetable market, but also a new format of restaurants, attracting more and more people to experience it and making more people full of expectations. In October 2118, the fourth Xiaoying store and the fifth Yizhuang store of Box Horse in Beijing will be opened soon, and 611,111 residents will be included in the "box room" with 31-minute door-to-door delivery.
It is noteworthy that because consumers' consumption concept is more rational, they no longer blindly pursue big brands but pay more attention to quality, which also promotes the fiery trading of second-hand products. In addition to idle "small objects" such as 3C digital and mobile phones, "big" used cars have become a new bright spot in the transaction. The data of Youxin platform shows that young people have a higher acceptance of used cars. Old and new are not important, but economy and practicality are the key.