Miraj was a Uyghur high-class restaurant with a lavish interior decoration style and a lot of wood carving decorations, which were extremely exquisite. The cost of decoration and maintenance is not low plus the positioning of the restaurant as a premium, which makes it a relatively high level of consumption, with a small and expensive amount of food that does not meet the public demand. This, coupled with the economic impact of the epidemic, has made the restaurant unviable.

Mirage restaurant brand from the beginning of the start-up, after 10 years, only two stores in Urumqi, the scale of operation is difficult to expand, indicating that people do not recognize the brand is not high enough, the brand is difficult to bigger and stronger, coupled with the user's needs changeable as well as Urumqi food all over the place, the competition is too big, and other factors, the restaurant closes down is also a common occurrence.