(1) The facade modeling of the storefront should be basically unified with the form and style of the surrounding buildings; The relationship between wall division and building volume, proportion and elevation scale is more appropriate; The combination of various formal beauty factors in storefront decoration should be focused, clear from master to slave, and full of rhythm and sense of rhythm in contrast.

(2) The population and the window are the key parts of the store, and its location, size and layout should be determined according to the specific conditions such as the plane form of the store, the location environment and the width of the store.

The population and window of the store are suitable for the location scale of plaques, advertisements, signs and store emblems, and have obvious identification and guidance.

(3) Make full use of and organize the edge space of the store, such as arcade in front of the store, colonnade, street activity space under the overhanging awning, etc.

these marginal spaces are not only the outward expansion of the indoor space of the store, but also the inward extension of the outdoor commercial street, which is the intermediary space between the internal and external environment of the shopping mall, and also the spatial nodes of the crowd distribution, detention and pedestrian walkway system in the streets and lanes.

This kind of space should be open, flexible, convenient for shopping and can be used for people to have a rest and enjoy.

(4) The color treatment of storefront decoration plays an important role in the shaping effect of a perfect storefront.

We should make full use of color contrast and harmony, so as to strengthen the artistic characteristics of modeling, enrich the modeling effect and create ideal visual charm.

under normal circumstances, the color tone of the storefront is warm and bright, and the prominent components or key parts can be matched with corresponding contrast colors according to their physical characteristics and the need to reflect the decorative atmosphere of commercial buildings.

In order to highlight the identifiability of the store, high-purity bright colors can also be used to display the cards, logos and markers in the store.