In order to ensure that activities are carried out in an orderly manner, often according to the specific circumstances of the pre-developed program of activities, the program of activities with the content of a clear, clear step by step characteristics. Do you know what kind of activity program can actually help us? Here is my help you organize the double 11 sales event planning program (general 7), welcome to read and collect.
Double 11 sales activity planning program 1A plan name
Taobao store double 11 marketing plan.
Second, the background
With the development of the Internet, online shopping has become a very common thing. Taobao is now a leader in online e-commerce platforms, in the consumer group's spending power and Taobao sales ` rapid growth, many people from the market potential of e-commerce to see the business opportunities, but also attracted by this fair piece of entrepreneurial paradise, have joined the ranks of e-commerce. The resulting effect is that even though Taobao's consumer market is large enough, the competition is getting more and more intense. Therefore, in today's Taobao environment, if there is no promotional activities to drive, even the big brand stores, it will be difficult to defend the impact of small and medium-sized online stores price war, sales figures will be very poor. The upcoming double eleven, undoubtedly another e-commerce war opened the curtain, in such a situation, Taobao shopkeepers to begin to tense the nerves, meticulous and well lined up.
Third, the purpose and significance of the activities
In the double eleven e-commerce promotion, the use of various types of marketing tools, to attract the attention of consumers, to improve the flow of online stores, increase store sales, and ultimately make the store's sales performance and the impression in the minds of consumers in the double eleven period to get a good boost.
Fourth, the activities
1. Store decoration and the overall feeling:
The store's home page and the baby's content page for the artwork, layout, try to achieve the illustrations, always be full of double eleven promotional atmosphere, mobilize the consumer's desire to buy. Decoration stage is basically divided into three:
(1) before the festival: rendering the atmosphere of the double eleven, in advance to attract consumers to the double eleven big promotion of the anticipation of the psychological, and even some of the baby can be in advance of the promotional offers, so that the customer to the store hold attention;
(2) double eleven: the store should reflect the scene in the maximum efforts to promote the sale of the goods to launch a variety of promotional methods! But highlights the store to buyers as God's purpose.
2. promotional methods:
(1) direct discount: the original price of 300 yuan, the current price of 50% off 150 yuan sales, this discount is the most simple and clear way, consumers are also very easy to understand. Regardless of the store which a baby, even if it meets the whole store several discounts from the whole store sales, even if it can not be in the provisions of the 20 discount price display of the baby, but photographed directly after the price change is the same way many consumers are more likely to accept.
(2) buy one get one free: the whole field of any choice of a baby, send another baby to the highest price as the final amount of the transaction. This promotion depends on the consumer's vision, if the savvy consumer chooses properly, it is like enjoying almost 50% discount.
(3) two pieces of free shipping: after buying a baby, found that you can buy another one to enjoy the free shipping. Service, there is bound to be a desire to buy again. Although this discount is not strong, but many consumers are still willing to buy.
(4) full of gifts: full of 100 yuan to send 10 yuan coupon, full of 200 yuan to send 20 yuan coupon, full of 600 yuan to send 80 yuan store coupon, this way is slightly more delicate. For example, this baby is just 99 dollars, does not meet the conditions of the offer, then you must choose another cumulative to enjoy the coupon discount.
(5) with the package: this way is a little bit of kidnapping consumers. For example, buy any one baby in the whole field, with 37 yuan can add a baby below 100 yuan, plus 47 yuan can send a baby below 150 yuan. Similar to this way is to the price of the big to drive the price of the low baby, more can pull the sales volume of the online store. According to relevant statistics, this way is the most popular among consumers.
3. Customer service:
Consumer traffic during the Double 11 period will generally be a lot more than usual, at this time, it is required that customer service must grasp the statement and reply speed, in the language of the best plus the double eleven promotion of cheerful information, the buyer's desire to buy is also a promotion.
4. After-sales:
When the customer has bought the store's baby problems to return, to be timely, courteous, and kindly dealt with, do not give the customer to leave a fault, the items ` problem to make the appropriate mediation, is the return or negotiation, do not let the customer find Taobao to rights.
Double 11 sales activity planning program 2Theme:
Wholesale also dare half price? Only this 1 day, the best deal ever - 1 discount + half price + send gifts
Purpose:
loss of profits to give back to the old members, thank you for many years has been to support our partners (the activities of this activity is very strong, limited to receive our notification to participate in the activities of the
Activity time:
November 11, 20XX 0:00-24:00
Ali language:
Ali distribution for the return of all the old and new members, especially to participate in the double 11 online shopping carnival, with Tmall double 11 activities synchronized! Boss tearful huge losses to give back to Ali members, beautiful and inexpensive goods positive, grab absolutely earned! It is recommended that brick-and-mortar stores stock up appropriately and boldly meet the brilliant harvest season!
Activities offer a lot:
1. All members: the whole range of products have a substantial price reduction (1 off + half price + lowest ever), some products limited to second batch! At that time, please put into the shopping cart as early as possible, as soon as possible to grab!
2. All members: orders full of 5000 yuan can give a gift 1, full of 1W gift 2, full of 2W gift 4, the list of gifts announced 3 days before the event.
3. Large wholesale members: orders full of 5W back to cash coupons 500 yuan, 2W back to cash coupons 200 yuan, full of 1W back to cash coupons 100 yuan, can be immediately recharged to the pre-deposit center, after December 11 can be used (cash coupons capped at 500 yuan).
4. Large wholesale members: full 2W package logistics (logistics line can not be specified, after the arrival of the first advance by the customer, and then contact customer service to return the freight to the pre-deposit account)
5. Distributor members: primary distributors who order more than 30 single during the event, you can apply to customer service to upgrade the senior distribution, to enjoy the permanent senior distribution rights. Note: Network distributors this activity time extension for November 11th - November 13th.
6. Distributor members: senior distributors who order more than 40 single during the event, you can get a gift Ali Distribution Carnival Shopping Festival warm gift package, the gift list published 3 days before the event. Note: Network distributors of this activity time extension for November 11 - November 13th.
7. During the event, all 9 yuan shipping products do not set the threshold, the order has 9 yuan shipping products can be exempted from the first weight, contact customer service to modify the shipping costs can be.
Commitment:
First, the activities of the product are genuine, fake one for ten.
Second, the products are the latest arrivals, the shelf life will be more than 2 years. If there is a special date products will be special instructions!
Third, the activities of the order to enjoy the corresponding after-sales terms, to ensure that each of your purchases are guaranteed!
Fourth, the activities of the order does not distinguish between large and small, we will be in accordance with the order of payment order sent, and to ensure that the end of the activity within 12 working days after the issue! Please do not participate in the activities of the rush orders!
Special reminder: special products during the event, please stock up in moderation, do not maliciously snatch, do not overstock, so as to avoid the emergence of capital turnover and other issues, double 11 activity products, such as no quality problems, the activities of the product are not refundable, please understand.
After-sales service tracking:
First, the order amount of more than 5K customers, after the shipment of the excellent distribution will be notified by text message delivery note number, please pay attention to the receipt of goods, and within 48 hours after receipt of the goods point of view, there is a problem in time to contact us, to facilitate the after-sales.
Second, after receiving the goods if there is a shortage of goods, customer service will follow up in a timely manner, contact the replacement or for a refund, absolutely let you save peace of mind.
Third, the distributor preferential 5 and 6 to receive the process:
1. Junior distributors directly to the customer service to provide the member name and the actual number of orders during the event, customer service will be reviewed and upgraded within 3 working days of the level of membership;
2. Meet the receipt of the gift packages of the senior distribution of members to order directly to pay $ 8 shipping can be recommended with the self-collection of goods and sent.
Double 11 sales activity planning program 3First, the theme of the event
Hanukkah is not alone without him, you still have me
Second, the activities of the stalls divided
Pre-period (November 1 - November 10) activities of the pre-propaganda recruitment, material Preparation;
Mid-period (November 11) when the activity is in progress; (take one group to control the activity, another group to the street site visits and other forms of attraction to attract popularity, in order to achieve popularity to attract the maximum.)
Later (after November 11th) the ship on the latter part of the "fried rice", review of the activities, the second dissemination.
Third, the specific details of the event
Activity participants: women (must bring their girlfriends)
Activity details: participants (a group of six people) in the Women's City, any store to choose clothes, to form a collocation, to dress up their girlfriends. Then by the judges (from the crowd of onlookers randomly selected 9 people), with the best with the best will be from their own selection of matching clothes to choose any 2 pieces. Other participants will be given small gifts. The activity can not be repeated participation.
Activity participation: on-site selection
Other benefits:
1, all the day participants, in the Women's City consumption of 30 yuan, plus 10 yuan to send a movie ticket (optional popular movies)
2, all the day participants, in the Women's City, consumption of 60 yuan, plus 10 yuan to loose movie tickets 2 (optional popular movies)
Double 11 sales activity planning program 4First, the theme of the promotion
Central European English Double 11 carnival giveaway
Second, the purpose of the promotion
Promote the old to bring the new, and to strengthen the popularity
Third, the promotion time
November 11, 20xx
Fourth, the object of the promotion
CEIBS English new and old students
Fifth, the specific program
1, for the old with the new: the old students to send 20 hours (doubling the delivery), the new students discount;
1, for the old with the new: old students send 20 hours (doubling the delivery), the new students discount;
2, for the old with the new: the old students send 20 hours (doubling the delivery).
2, non-old with new enrollment on the day of direct reduction of 1000 yuan;
3, November 11, the day of enrollment of all new students can be a gift of one month of special courses in English in China and Europe.
Note: The featured courses are 45 minutes each, can be taught by Chinese teachers or foreign teachers, the number of people is limited to 20 people per week, four times a month, each time the theme is not certain.
I. Activity Background:
"Double 11" shopping carnival, has become China, and even the world's most influential one of the consumer holidays. And every merchant, every consumer, is the real protagonist of the stage. 20xx, we will invite more brands and strength of the business **** with the participation of your unique way, directing a quality shopping carnival extravaganza!
20xx "double 11", vigorously develop local e-commerce, the development of new growth points, to promote the development of the city's characteristics of advantageous industries. Provide more jobs while opening.
20xx "Wanzong Mall" and small nine city WiFi new fashion.
Second, the purpose of the activity:
In November 11th held a "double eleven Zhangye local shopping carnival", the carnival will play "super discount",
Three:
Organizer:
Sponsor:
Sponsor:
Co-organizer:
Four:
November 11, 20xx, the opening of the
Five
Zhangye City Center Plaza
VI. Participants:
xxxx
VII. E-commerce entrepreneurship training courses; follow-up services.
Eight, the activity process:
1, the preparation process
Activity display platform: Zhangye Wanzong Mall, Xiaojiu smart city WIFI, micro-website
Merchants registration time: October 27, 20xx, 08:30:00-20xx November 1, 18:00. 00 Merchant review time: November 02, 20xx, 08:30:00-20xx, November 6, 18:00:00
Activity start time: November 11, 20xx, 00:00:00-20xx, November 11, 23:59:59
2. "Double 11 "Launch process
November 11, 20xx 09:30 hosts make opening remarks
November 11, 20xx 09:40 leaders of the bureaus and activities of the party's speech speech 20xx November 11, 20xx 10:30 Carnival kick-off ceremony 20xx November 11, 20xx 10:40 Carnival officially began
Nine, the activities:
1, you come I will send. Wanzhong Mall 102 to dare not think.
2, the exhibitors are ready
After the registration selection audit, held at the time of the merchant conference.
Merchant conference content: merchants work to prepare, finalize discounts, coupon negotiation. Merchant meeting time: to be determined
3, merchant booth division
divided according to the merchant's product classification display area
4, staff preparation
5, hardware preparation
activity venues, LED screen, LED mobile screen sound equipment, salute, the launching ceremony props red packet printing, coupon printing arch, arch banner X display racks, and the merchant booth
the merchant booths, the merchant booths, and the merchant booths.
Ten, security preparations:
Double 11 sales activity planning program 6First, the background of the activity
November 11, is the young generation is quite popular "bachelor's day", known as the single young people. Nowadays, "bachelor's day" is not only one of the representative products of campus fun culture, but also a cultural form diffused in the society. 20xx new students just entered the school soon, between new students and new students, between new students and old students, between colleges and colleges need more communication and interaction, this special festival can create an opportunity for this to enrich the campus culture and promote the creative consciousness.
Second, the theme of the event
Single is not alone, a carnival
Third, the purpose of the event
1, I hope that through this activity, correct the values of the current generation of college students, the concept of choosing friends, the concept of love, so that the students can be more positive development of their own learning, to achieve their own learning, to make their own learning, to make their own learning, to make their own learning, to make their own learning, to make their own learning, to make their own learning. The development of positive upward, to achieve their own learning and social experience in a two-way development, so as to improve the students' own cultivation, increase their own value-added, to provide good support for their future development.
2, the university campus, different colleges, students of different majors less communication, this activity is conducive to increasing the exchange between students, so as to expand the campus close, conducive to the unity of the school, but also conducive to the development of communication between different departments.
3, through this dating activities, we can achieve the purpose of expanding the social circle of students, dating surface, thus enriching the campus life of students, for students in the daily learning life to provide recreational opportunities, at the same time, it is also conducive to the active atmosphere of the campus, increase the campus life, so that the atmosphere of learning and life in our school more active and relaxed.
Fourth, the organizer
xx Social League activities
xx Psychological Association
Fifth, the activity time
site publicity: November 4, 20xx ~ 5
male and female guests selected: 20xx November 5, 20xx at 7:00 pm
Gala: November 10, 20xx at 7:00 pm
Six, the venue
On-site publicity: the South Plaza
Male and female guest selection: xx Social League Office
Gala: xx Lecture Hall
Seven The object of the activity
xx all current students
VIII, the activity requirements
1, abide by the activity discipline, to be on time, do not be late and early to leave,
2, all the activities related to the officer, must be before the activity to the scene;
3, the venue application, table handling should be timely;
4, to eliminate impolite and vulgar language;
5, always pay attention to safety. All things to safety.
Nine, publicity
1, put up a poster
posted in the dormitory downstairs, the main publicity activities theme, time, place, form and content.
2, running class
① publicity activities and on-site publicity time, place and content.
② publicize the male and female guests, students interested in participating in the event and each class a group of "silent partner" registration
3, registration
in the class president to fill out the registration form (class president or person in charge of the November 5, 7:30 am to remind the students to get the registration form ready, then will have the relevant activities of the person in charge to collect). There are related activities to collect the person in charge)
X. Preparation before the event
1, the application for the activities organized by the application and the activities of the venue application work, on November 1 before the completion of the work.
2, the activities of publicity work: by the activities of the Department responsible for.
3, the source of funds, looking for intentional activity sponsors, as far as possible for the event to provide greater sponsorship and and sponsors to reach a perfect agreement.
4, personnel and material preparations:
① male and female guests, performers and hosts to determine;
② interactive game props to prepare, VCR recording
③ posters, publicity materials production.
XI, the activity process
1, the activities initiated and registration:
initiated the mobilization of the event, posters in the bulletin board, and the relevant person in charge of notification of the publicity to the students of the institutions of the event, in the November 3 to November 5 to complete the participation of the class registration.
2, the activities of the preparatory work:
① complete the male and female guest selection work
② recording completed the opening VCR, male guest introduction VCR, each class of "silent partner" publicity VCR and "elder sister message "
③ Prepare the interactive games and the props needed
④ Set up a table in the South Square for two days, on-site publicity
3, male and female guest selection:
① Selection time: November 5, 7:00 p.m.
② Selection location: xx Social Federation Office
③ Judges: Minister above members of the jury.
④ Selection process:
The participants are divided into two groups according to the male and female students, were interviewed, required to do about two minutes of self-introduction, introduction of their own personalities, hobbies and interests, and show a paragraph of personal talent, and ultimately selected a female guest of honor 12, the male guest of honor six.
⑤ Note: Selection of personality, stage presence and expression ability of the players
4, sorority party:
① Time: November 10, 19:00-21:00
② Location: xx Lecture Hall
③ party process:
1) Entrance: male and female students separately, according to the boys in a row, the girls in a seat, sit down, and the girls in a row, the girls in a row, the girls in a row, the girls in a row, the girls in a row, the girls in a row, the girls in a row, the girls in a row, and the girls in a row, the girls in a row. Girls in a seat, sit down after the host explained that the neighboring male and female students in the whole activity to communicate with each other, and explained in the final random question session will be a test of this.
2) "Do not disturb show":
A. Play men and women guests weird VCR
B. Female guests on the stage
C. Host on the stage
D. Male guests in accordance with the number of serial number, from No. 1 to No. 6 on the stage
a) on the stage. First make a short self-introduction.
b) Choose your "first girl" among the 12 female guests
c) The female guests ask the male guests free questions
d) Play the VCR of the male guests' self-introductions and interviews with their friends
e) The female guests have a Q&A session with the male guests
f) The female guests make their final choices, and if the male guests are not satisfied, the male guests will have a chance to ask questions. The female guest of honor makes the final choice, if the male guest of honor fails, he leaves the stage alone; if the male guest of honor succeeds, he leaves the stage with the chosen female guest of honor.
E. A skit in the form of an advertisement.
F. "Mutual understanding" interactive game:
a) play each class "tacit understanding partner" publicity VCR
b) "tied feet grab the microphone ": 13 pairs of "silent partner" is divided into 3 groups, each group of three rounds, each round of playing a song melody, in the host ordered "start", each group of "silent partner" must be "silent partner" to "start", the "silent partner" must be "silent partner", "silent partner", "silent partner", "silent partner", "silent partner", "silent partner", "silent partner" and so on. "must be" two three-legged "form rushed to the standing mike, answer the name of the song and chorus of the song played a paragraph (not less than 3 sentences), the fastest to grab the standing mike and successfully complete the chorus of a group of one point, three rounds of the end of the cumulative total of the highest score of the two groups won, enter the next round.
c) "blindfolded feed the cake": the last round of the game won the six "silent partner", was "boys before the girls after" position standing, the boys hand behind the back, the girls blindfolded and fed the cake with both hands. The first round of the game is to feed the cake to the boy with both hands and blindfolded, and the fastest group to finish feeding the cake wins the game.
G. Guest performers sing
H. The host went down to the audience and randomly asked questions about the audience's feelings about the whole event, the results of exchanges with neighbors, and the expectations of university life.
I. Play the "senior sister message" VCR
5, the end of the activity
After the end of the field session by the organizers of the event summary, announced the successful conclusion of the event. The staff cleaned up the venue.
XII, the financial budget
1, the activities of promotional materials, invitations, programs and other production costs: 300 yuan
2, the activities of the site setup costs: 400 yuan (except the stage, sound, lighting)
3, the activities of the mineral water, fluorescent sticks, stamps, make-up, etc. costs: 400 yuan <
4, banner cost: 100 yuan
5, curtain: 800 yuan
Total: 2000 yuan
13, the activities of the notes
1, the working group of personnel in conflict with the task, to ensure that the work of the program team is completed successfully.
2, the working groups began working immediately after the establishment, and automatically disbanded one day after the completion of the competition.
3, the task of the working group personnel in the event of conflict, will re-adjust the human resources of each group.
4. Specific matters are the responsibility of the person.
5, the work must pay attention to the Association's image and their own image.
6, the work attitude must be correct and positive.
7, pay attention to personal safety.
8, unspecified matters, to be announced.
Double 11 sales activity planning program 7I. Activity background
"Double 11" refers to November 11 each year, due to the date of the special, so it is also known as the Hanukkah. Large e-commerce sites generally use this day to carry out some large-scale discount promotions to increase sales. around November 11, 20xx, China's largest commercial activities on the Internet took place: on Taobao, many merchants launched a 50% discount promotions, 21 million people of the collective mad rush, more than 150 well-known brands to participate in. The single-day turnover of 936 million!
The time of the event
Around November 11th.
Third, the event location
Ruichen physical examination center Taobao store.
Four, the theme of the event
"Double 11" easy to grab 50% off, health is not discounted.
V. Activities
A. Product promotion.
1, a single full of 400 20% off or add a special physical examination {liver function three, serum protein four, total cholesterol (TC), triglycerides (TG), high-density lipoprotein cholesterol (HDL-C), low-density lipoprotein cholesterol (LDL-C) to choose one}.
2. 30% off on a single purchase of 600 or get a special medical checkup.
3. 40% off on a single purchase of 800 or get a free specialized medical checkup.
4. 50% off for a single payment of 1000 or get a special medical checkup.
5, the whole package plus 25 yuan to send a value of 50 yuan South Coast eel calcium calcium supplement for middle-aged and elderly calcium bone powder B. Reputation positive feedback after shooting 5 stars + positive feedback return amount, according to the amount of the package, such as the following 300 back to 5 yuan, 300-399 back to 10 yuan, 400-499 more than 15 yuan, 500-599 more than 20 yuan, 600-699 or more back to 25, 700-799+ $30, 800-999+ $40, 1000+ $60, 2000+ $100!
Six, activity promotion
A, internal promotion.
Activity packages in the home page of the store prominently displayed, the whole package plus 25 yuan to send the value of 50 yuan South Coast eel calcium calcium supplement for middle-aged and elderly a bone powder. This page to put the event details and package links, package price must be marked out the original price and discounted price, and will be placed on the home page.
B. External promotion.
xx network operations department of all promoters, task allocation, in the major peripheral sites to promote, promote the time for the double eleven pre-promotion and double eleven late promotion.