As we all know, in the face of the increasingly severe market competition environment, many enterprises will carry out brand planning to occupy a favorable position in the market competition. However, because many enterprises have no corresponding brand planning experience, they will choose some professional brand planning companies to do brand planning services for themselves. So, do these professional planning companies only provide brand planning services? Not exactly. Many companies don't know what professional services brand planning companies can provide. Below, let's take a brief look.

First, brand planning. Here is mainly through brand planning to help enterprises establish their own brands. The main services include: enterprise diagnosis, market environment analysis, enterprise strategy formulation, brand positioning, brand system establishment, brand image building, brand marketing and brand management.

Second, marketing planning. Mainly for the marketing activities of enterprises, make an overall plan to ensure that marketing activities can successfully complete the established goals of enterprises. The main services include: marketing diagnosis, market research, marketing cases, network marketing, new media marketing, project marketing, new product marketing, marketing management system construction and marketing team incubation.

Third, business model planning. Mainly according to the actual situation of the industry market and enterprises, according to the strength of enterprises, to build the most suitable business model for enterprises. The main services include: positioning system construction, four-image value system analysis, product system construction, operation logic system design, profit system construction, resource and capability analysis, etc.

Fourth, enterprise strategy. Mainly from the perspective of long-term development, from the overall level to control the future development of enterprises, to develop a directional strategy. The main services include: enterprise strategic planning, risk assessment consulting, strategic rhythm planning and cooperative strategic planning.

Fifth, brand design. Here is mainly aimed at the brand of the enterprise, systematic image design. The main services include: annual service design, brand case design, marketing logo design, marketing brochure design, marketing VI system design, marketing packaging design, mascot design, advertising creative promotion and so on.

Sixth, video advertising design. This category, mainly some advertising companies, is designed for corporate advertising videos. The main services include: marketing video production, microfilm production, advertising film production, corporate promotional film production, marketing product promotional film production, investment promotion advertising film production, star resource docking, video promotion cases and video promotion services.

Seventh, investment planning. Here is mainly aimed at the channel development and strategic planning of enterprises, helping enterprises to do a good job in channel investment planning and achieve investment goals. The main services include: design of investment promotion handbook, investment promotion conference planning, investment promotion policy design, three-dimensional investment promotion scheme formulation, investment promotion scheme formulation and exhibition investment promotion planning.

For these enterprises that provide professional brand planning services for enterprises, we can roughly be divided into two types: one is comprehensive, which can provide overall brand planning services for enterprises, and this type of brand planning company will basically provide more than three services mentioned above; The other kind is relatively simple, basically only providing a certain service, mostly brand design, video advertising design and investment planning.