Competition is increasingly brutal. To gain a foothold in the competitive market, the key lies in the differentiation of the operation. The main source of differentiation of catering operations

is cultural differentiation and marketing differentiation. In contrast, catering marketing is the link between enterprises and

consumers, easier to innovate, is an important channel to generate competitive advantage.

Currently, e-commerce in China's catering industry is growing, in general, to the purchaser to reduce costs and the organization of

e-commerce activities have been very successful, but for the purpose of marketing e-commerce profit model is rare. From the Internet in my

Country prevalent at the end of the 20th century to the present, catering network marketing is still no great development. The reason for this, in addition to the globalization of the economy

competition and the development of the buyer's market, the lack of viable network marketing in the catering industry profit model is an important reason