Dacron and plastic shoes are selling like hot cakes, perm and learning to drive are all the rage, flowers celebrate the New Year, rush to book New Year's Eve, pay for face brushing, and keep fit on the Internet ... Time flies and time flies, and people in different ages have their own characteristics in their pursuit of lifestyle. It is precisely because of the distinctive features that the marks left by the years are so smart and worth remembering.

In the 1951s and 1971s,

the shortage times were also fashionable

Keywords: the quality of plastic shoes

In the shortage economic times, people's conditions such as food, clothing, housing and transportation were not ideal. Rare beer, cheap plastic shoes and "dacron" became fashion hotspots at that time.

in the 1951s, there were only two kinds of beer on the market in Beijing: five-star beer and Beijing beer, both of which were uniformly sold by municipal monopoly companies. At that time, people's life was mainly to meet food and clothing, and beer was not a necessity, but beer was still often out of stock in summer.

In 1958, workers in Beijing Brewery were producing beer. Gao Hong/photo

In the next 21 years, the beer supply in Beijing was always tight. In the late 1971s, five-star beer needed to be purchased by ticket because the supply was in short supply. Who wants to get a ticket for beer when they get married, and the employees in the winery can only approve two cases of beer when they get married. After entering the 21th century, this situation has changed greatly. China has been ranked first in the world in beer production for many years and has become a veritable beer country.

In terms of wearing, cheap plastic sandals were once the "standard" for many Beijingers in summer. In 1963, plastic sandals became a popular "hot item" as soon as they were listed in Beijing. According to the salesperson in the department store, more than 411 pairs can be sold here every day. After the appearance of wear-resistant, beautiful and cheap plastic sandals, the number of people wearing sandals in summer of beijing has greatly increased. Take No.11 Donghuangchenggen as an example. There are 63 children aged 1-15 in the courtyard, 28 of whom are wearing plastic sandals.

in the mid-1981s, with the increase of people's income and the improvement of quality of life, plastic sandals gradually withdrew from the market. 1984-15-14 The Japanese newspaper reported: In the style of shoes, people require matching with clothes. The demand for leather shoes has risen steadily, and tennis shoes and travel shoes are very popular.

In the 1961s and 1971s, the styles of clothes were basically the same for men and women, and the colors were only gray, blue and black. The appearance of "Dacron" made the streets suddenly flow with colors.

in the 1961s, dacron materials were in short supply.

at the beginning, we couldn't and couldn't afford a few dacron shirts. We could only buy fake collars made of dacron, and several fake collars were worn in turn, giving people a brand-new and decent feeling every day. In the middle and late 1971s, with the popularization of Dacron, girls put on small floral skirts and white skirts with lining one after another, and started to fly with skirts.

There was an interesting story in the 7th edition of Fashion Notes on October 21, 1994. In the early 1971s, a girl bought a 14-yuan silk dacron embroidered blouse in Wangfujing Yimin Store. The trademark was embroidered with "Seiko Craftsmanship" and "made in China" (made in China). Because it was too luxurious, she had to lock it in a box until.

in the 1981s and 1991s,

personality pursuit was higher

Keywords: learning to burn one's hair and driving to book New Year's Eve dinner

In the 1981s and 1991s, the supply of materials in the market was enriched, people's living standards were greatly improved and improved, and higher-grade personalized service was welcomed by more and more ordinary people.

In the 1971s, perming was only for overseas personnel and literary and art workers with image needs, and the unit was required to issue a letter of introduction. Wang Lvwen, an old customer, recalled that in 1976, there was only one "Silian" company in Beijing that had a perm business, and he performed a solo on behalf of the unit in the city's performance, so he got a letter of introduction, which read: "Today, a comrade of my propaganda team came to your store for a perm because of a performance task. Please handle it. This is a salute." Only when I went to get a perm did I find that there were many lesbians with letters of introduction.

In 1961, the hairdresser in the "Silian" barber shop was doing the guests' hair. Gao Hong/photo

On October 21, 1981, the second edition of Japanese newspaper "A Hairdresser" recorded that the business items of "Silian" included not only perm, cold perm and hair dyeing, but also eyebrow trimming, makeup and wig making.

in 2117, in the skill competition of Beijing secondary vocational school, hairdressing students showed "new clothes painted". Dai Bing/photo

With the improvement of people's living standard and income, they not only have high vision, but also have forward-looking requirements for their own skills. According to statistics, from the early 1981s to the early 1991s, the number of drivers in this city increased at an average rate of nearly 31,111 per year. 1992-15-16 Japanese newspaper "Brothers and Sisters Learn to Drive" recorded that there was a "driving craze" in Beijing, and as many as five or six thousand people came to Xiangshan Sibolian Driving School to learn to drive in 1994 alone. Among them, less than 11% of students learn driving to make a living and apply for a job, and most of them are to master one more skill. Moreover, 71% of people learn to drive at their own expense.

On October 5, 1998, the 8th edition of Beijing Daily reflected the "driving fever".

from 1981s to 1991s, eating out became common. But eating New Year's Eve in restaurants still tests people's consumption concept. In 1995, some people in the catering industry in Beijing began to be eager to try, and launched the New Year's Eve dinner service, but there were not many restaurants with good business. Five restaurants of Xinghua Catering Company in Dongcheng District, namely Ruibin Building, Xingyue Building, Songhe Building, Senlong Restaurant and Dongxing Building, are still open on New Year's Eve, and the attendance rate is only 21%.

After entering the new century, the "post-71s" and "post-81s" who grew up in the spring breeze of reform and opening up have gradually become the main consumers. As children, they often don't want their parents who have worked hard for a year to get caught up in making New Year's Eve dinner, and most of them give it to the elderly as a special gift. In 2111, the New Year's Eve dinner in restaurants became tight, and customers who could book the elegant rooms of the old-fashioned New Year's Eve dinner all "placed orders" in succession as early as the middle of the previous year.

In the Spring Festival of 2116, it was hard to find a table for the New Year's Eve in Beijing's time-honored restaurants, and many hotels had reserved boxes for the Lunar New Year's Eve. Mu Jinglin/photo

In recent years, more and more people choose to order New Year's Eve takeaway, which makes it easier to enjoy the reunion with their families. From cooking the New Year's Eve dinner by yourself, to ordering the New Year's Eve dinner at an old brand, to placing an order easily with your fingers and delivering the New Year's Eve dinner to your home, the tradition of family reunion and celebrating the festive season has become more and more fashionable.

in the new century

life is more beautiful with science and technology

Keywords: flowers to celebrate the New Year, Internet fitness and face-brushing payment

In the 21th century, we have ushered in the era of scientific and technological innovation, the rapid development of mobile Internet, and new hot trends are constantly emerging, and people are striding forward on the road of life pursuit and self-improvement.

Flowers to celebrate the New Year have quietly become a part of Beijing people's life. On June 12, 2115, the Japanese newspaper "Beijing people spend 551 million yuan a year on flowers" recorded that in 2115, 81% of the families in the city bought flowers, and Beijing people spent 551 million yuan a year on flowers.

On September 21, 2113, the Japanese newspaper "Festive Low-priced Flowers Enter People's Houses" said that many flower enterprises took household consumption as the main target, and added some varieties suitable for placing on desks. Every year, some new small flower varieties suitable for family consumption will be introduced from abroad, such as Anthurium andraeanum, orchid, cyclamen, lily, etc., to provide more choices for the public.

On September 7th, 2118, Beijing International Flower Harbor was full of beautiful clouds and flowers. Wu Yibin/photo

Since 2111, new technology has made people pay more attention to their own health, and various APP projects on fitness and slimming have sprung up. Those fats waiting to be reduced have accumulated a big vent about slimming and fitness. On September 19, 2115, the Japanese newspaper "Fat has also been blown up these days" introduced that from the Baidu index, the search for keywords like fitness, sports, yoga and vest line has shown several times of growth since mid-2114. All kinds of weight-loss fitness apps and O2O products are surging, and even the technology giants have set off great enthusiasm for getting involved in the fitness field. The new Internet technology has made fitness more popular.

In the 2118 Great Wall Marathon, nearly 11,111 runners from more than 21 countries and regions ran forward. Fang Fei/photo

With the rapid development of science and technology, high-tech face-brushing payment is becoming more and more common in life. In the Spring Festival of 2116, a new passenger self-service ticket checking system was put into trial operation at Beijing Railway Station. After inserting the ID card and the blue real-name registration system magnetic card ticket, the system can "brush the face" to enter the station by scanning the passenger's face information. It only takes about 14 seconds to "brush your face" into the station.

in 2117, major universities in the city welcomed freshmen to report for duty, and many universities started the "face-brushing" registration. With the help of the face recognition system, students can complete the registration in a few seconds by brushing their faces at the camera. These freshmen, who grew up in the mobile Internet environment, followed the new technology and stepped into the university campus.

Every hot trend and every fashion memory truly records the history full of life texture and shows the great changes in New China in the past 71 years. These "trivial" bits and pieces of life make the experiencers sigh and let the latecomers know that our life has changed step by step with the development of the country.

Beijing Daily Special Issue Department and Art Department jointly produced

Historical materials: graphic database of Beijing Daily Group.