Cross-border marketing of food requires a certain degree

Light bulb candy, soap chocolate, strawberry cake essential oil soap, food toys ... Some food and catering enterprises try to use cross-border marketing to attract customers and open up markets. Some have used this to expand the consumer groups, but some enterprises have gone sideways under the banner of cross-border, causing people's concerns about food safety.

food safety is no small matter, and cross-border marketing related to food must abide by the safety bottom line. No matter whether it is food made into the shape of daily necessities or packaged with similar daily necessities, or daily necessities made into food shapes, it is easy to blur the boundary between food and non-food, which leads to misleading consumers. Especially for some minor groups with weak resolution, it is easy to cause security risks. In real life, it is not uncommon to eat by mistake because of misleading outer packaging, which sounded the alarm for us.

cross-border marketing of food is not necessary, but cross-border marketing needs to be moderate, which must conform to social public order and good customs and meet the requirements of laws and regulations. The "Regulations on the Administration of Food Labeling" clarifies that food labeling shall not "describe or introduce food in a deceptive or misleading way"; Consumer Protection Law, Food Safety Law and Advertising Law all have similar provisions. Three departments, including the General Administration of Market Supervision, carried out the special treatment of food without bottom line marketing for minors, and successively investigated and handled a number of typical food cases in various places, which shocked relevant behaviors.

standardizing cross-border food marketing focuses on enterprise self-discipline. For food enterprises, "food safety first" is a principle that must be abided by no matter what. This means that food enterprises should control the quality, and also control the name, packaging, shape and other aspects to prevent food safety risks to the maximum extent. For non-food enterprises, no matter how to carry out marketing, they should not mislead consumers or blur the boundary between food and non-food. Only when enterprises are awed, measured and keep the bottom line can they better protect the "safety on the tip of the tongue".

to standardize the cross-border marketing of food, it needs the concerted efforts of many parties for a long time. On the technical level, relevant platforms may try to use technical means to accurately identify and shield cross-border marketing with potential safety hazards. At the regulatory level, while compacting the main responsibility of the platform, we may wish to consider guiding public participation, giving play to the role of social supervision and extending the regulatory tentacles. At the institutional level, we should further improve the laws and regulations, fill in the shortcomings of the system, and establish rules and clear boundaries for creative promotion and cross-border marketing. Only by taking multiple measures at the same time and focusing on * * * can we better regulate cross-border marketing and better prevent food safety risks.

objectively speaking, with the increasingly personalized and diversified consumer demand, how to open up the market and innovate is a development imperative for many enterprises. Many enterprises have put a lot of thought into bringing forth the old and bringing forth the new, and innovative marketing methods are also emerging one after another. Making efforts in packaging and appearance has become an important means for enterprises to tap consumption potential and expand market space. However, we need to see that no matter how novel the design is and how fashionable the packaging is, only truly high-quality products and services can win the market and win the favor of consumers for a long time. It is a long-term solution for enterprises to innovate and develop and win competition by making great efforts to dig deep into demand, cultivate internal strength and innovate supply.