First of all, the trend of branding will be gradually strengthened. China is a big country with a large population in catering consumption, but in the composition of retail sales, the proportion of the top 111 restaurants is only 7.7%, which is far below the international level. This data shows that the leading catering enterprises in China are not well developed and the concentration is not high. On the contrary, it provides development space and opportunities for the catering industry to become bigger and stronger with its brand building. The building of catering brand also lies in the fullness of brand structure, that is, to build a complete chain in the upstream and downstream of the main catering brand, so that it echoes from the format. At present, the catering industry in China has developed rapidly, and has formed old brands headed by Quanjude, Goubuli and Donglaishun, and newly developed brands such as South Beauty, Little Sheep, Haidilao and Tanyutou. These brands will occupy a leading position in the future development of the catering industry.

Secondly, innovation will be an important means of competition for catering enterprises and an important way for an enterprise to survive in the fierce competition, so innovation is particularly important for catering enterprises. In the catering industry, innovation is embodied in making appropriate breakthroughs and innovations on the basis of maintaining its own unique characteristics. You can't blindly learn from other catering enterprises, which will only be counterproductive for yourself and can only be used for reference by other catering entrepreneurs. For example, the original online restaurant, 24-hour online restaurant and unique food delivery service of Haidilao catering enterprises in Sichuan are very successful innovations. There are also excellent management software such as wireless ordering system, financial management system, customer management system and inventory management system introduced and used by other enterprises to reduce manpower and cost, which will also become the choice of modern catering enterprises.

finally, the cultivation of talents will be particularly important in the catering industry. Catering industry is a labor-intensive industry, and its demand for labor is very strong. The catering industry has more than 1 million new employees every year, and so far there are more than 21 million employees in the catering industry. With the development of catering industry, there is a large demand for labor, and enterprises attract workers by raising wages and benefits. However, with the further expansion of enterprises and the expansion of branding, how to effectively select talents is the key to the success of enterprises. The catering industry needs mainly technicians, managers and service personnel.