The official WeChat account is an application account applied by a developer or merchant on the WeChat public platform. This account is interoperable with QQ account, and can realize all-round communication and interaction with text, pictures, voice and video of specific groups on the platform. It has formed a mainstream online and offline WeChat interactive marketing method.

20 16 65438+ 10/8, Tencent announced in Beijing that the number of China government wechat accounts has exceeded 65438+ million. 2065438+In April 2008, Tencent has investigated and dealt with more than 99,000 illegal official WeChat accounts. 1 65438+1October16th, the public platform of wechat announced that the upper limit of the number of individuals registered in the official account of wechat was adjusted to1.

On the evening of August 5th, 20 14, Zhaoqing Municipal Government of Guangdong Province issued a notice saying that in order to strengthen the management of WeChat WeChat official account in the whole city, a general survey and registration will be carried out. According to the notice, the filing targets are units and individuals registered to use the official WeChat account within the city, including but not limited to party and government departments, institutions, mass organizations, traditional media and online media, communication operators, industrial and commercial enterprises, etc. The filing contents include the basic information, user information and contact information of WeChat official account.