There are four characteristics of consumption:

1. Clarity The purpose of people's catering consumption is very clear, with less randomness and impulsiveness. The origin function of catering consumption motivation urges people to produce catering consumption behavior, and the selection function urges people to find consumption places. When customers choose a dining place, they generally realize their dining consumption through various personal comparisons and psychological feelings.

2. directness. When you go to a restaurant, you must be present in person, and you can't ask someone to buy it like a commodity. Catering products are made up of tangible goods and intangible services, and the consumption process of catering products by customers is carried out at the same time as the production process of catering products. Only by constantly improving the service quality can catering enterprises satisfy customers.

3. comprehensiveness. People's requirements for catering products are no longer limited to satisfying hunger, but have new demands for dishes and drinks, and pay more attention to spiritual needs and satisfaction.

4. Repeatability. Catering demand is the basic demand of human survival. Catering consumption is repetitive and contemporaneous. Catering enterprises should make full use of consumers' motivation to strengthen their functions, and strive to leave customers with a good impression and satisfactory psychological feelings, so that consumers will appear regularly and repeatedly.