There are them in large shopping malls. As one of the attractions of shopping centers, it requires convenient transportation, eye-catching and close to other supporting places. If indoor entertainment projects are built near restaurants/theme restaurants, cinemas or other consumption places in shopping malls, the value of these related retail industries can be enhanced. The theme positioning and distinctive space environment design can attract people from all walks of life and all ages to shop, entertain and consume, thus enhancing the popularity of shopping malls. Shopping mall developers should innovate constantly on the premise of adhering to the original theme and style, adopt low-cost and high-quality design, and integrate the surrounding background environment and the personality characteristics of theme design; We should also pay attention to the rational use of space, make full use of effective space and height, reserve effective circulation area, carry out appropriate zoning, interact effectively, make reasonable transition and find differences. Entertainment is an important part of indoor entertainment center. In addition, activities should be organized in combination with ambient music and ambient lighting to create an atmosphere, stimulate tourists' emotions and maintain them, and attract repeat customers. All these entertainment elements endow the indoor entertainment center with special personality characteristics. The choice of equipment and entertainment equipment should be balanced and meet the needs of the target market. Entertainment investors should check the quality, safety, maintainability and appearance of entertainment equipment when entering the mall; Ability to discover new entertainment trends, distinguish short-term popularity (temporary fanaticism) from big trends, and decide to invest one or two sets of important attractive equipment as the main equipment of the entertainment center. The human resources indoor entertainment center should have experienced staff who have been systematically trained, strict on-site and off-site training plans, and systematic post rotation system, incentive and reward system, etc. The staff are honest and correct. The indoor entertainment center of management information system has the ability to monitor the running state of all equipment and instruments, and extract useful practical working indicators and test patterns for analysis and comparison. Marketing methods The marketing of retail goods should be diversified, with themes and quality, so as to be attractive. Indoor entertainment centers can cooperate with shopping malls or other entertainment and leisure industries for marketing. Correct product positioning and price strategy. Correct price strategy and product positioning in retail industry can provide an important goal for repeat customers. Reasonable price competition in entertainment centers, the introduction of package prices can promote customers to spend more, and the equipment capacity can be adjusted through off-peak prices. Cross-marketing plan and promotion method. Indoor entertainment center should pay attention to its entertainment and experience, and constantly increase new equipment and other entertainment facilities to stimulate more customers to come to entertainment consumption. The equipment and machines in the entertainment center are updated in rotation, and new equipment and stimulation equipment are introduced regularly. Organize marketing activities and performances, so that each visit has a different fresh experience. There should be complete and reasonable catering and retail services in the shopping mall, and there should be a dining area and a rest area in or near the indoor entertainment center. This cross-promotion method can increase customers' leisure and entertainment experience, keep freshness, prolong stay time and repeat experience, and promote per capita consumption. The management of indoor entertainment center should create a friendly consumption environment and manage cash and tokens reasonably; Establish safety and emergency procedures and pay attention to the maximum practicability of equipment and machines; High-level maintenance and customer service, take care of every entertainment participant, pay attention to the interaction between participants, and formulate implementation standards.