1, the opening of the new store needs trial operation, which can take 15 days or even a month. When the new store opens, it faces a new team, a new space and a new process. At this time, it is very simple to cause unsatisfactory operation and affect customer satisfaction. Therefore, I advocate that a physical store must have a trial operation stage. During the trial operation, it should be summarized every day. Only by summarizing can we improve and make the service smooth in the shortest time. If your process and team are not well built, the customers you attract will eventually be offended.

2. The core of store opening promotion is aimed at customers who are 3 kilometers away from the new store or with a radius of 1 km to 3 kilometers. Physical stores should always have the concept of business circle. The people who come to your shop must be neighbors. You should inform your neighbor that you have opened a shop. Personally, I don't advocate opening discount. Many restaurants offer a 1 discount as soon as they open their stores, with a 20% discount, but this way actually hurts the brand. It's so easy to discount, the guests doubt your price system. I advocate that you can do some experience activities, take out fist products for people to taste, and then take some gifts and send them to users in the surrounding business districts by pushing them to tell them what you do and pass them on. The core is to penetrate customers within 3 kilometers.

3. Opening activities, storefront image decoration, ribbon cutting, lion dance, flower baskets, etc. Can let passers-by feel your enthusiasm when passing by. If you have a self-media team, you can also operate WeChat WeChat official account when the new store opens, and design some activities to attract consumers, such as scanning the QR code in the store to get some small gifts, to make it more lively. After entering the store, guests can join WeChat official account and give him feedback. If you have a membership system, strive for the guests who enter the store to become your members and keep getting points from your store. Therefore, the docking membership system, mass online operation, offline push, and online and offline combination attract customers into the store. You can't guarantee the customer's capture rate, but you should tell the capture rate to 100%. To sum up, it is the trial operation before opening the store. Shops should engage in activities, visit business districts, start membership system and include customers.