Pig's foot rice can be seen everywhere, so why not make a brand like Shaxian snack?

When it comes to Cantonese cuisine, there are so many. There are dozens of kinds in rice rolls alone. I remember the first time I worked in Guangdong, I was impressed by rice rolls in Guangdong. Beef rice rolls, Shrimp rice rolls forever!

Chaoshan hotpot, roasted goose, casserole porridge, morning tea snacks, and Guangdong cuisine are particularly abundant. Basically, every kind is a very hot food.

However, Longjiang pig's foot rice, also from Chaoshan area, can be seen everywhere in Guangdong, but it has never left Guangdong, and there are no chain brands. Why?

Longjiang pig's foot rice, the pig's feet are made of pig's elbows, and the marinated pork is well chopped. Add vegetables, marinated eggs and pickled mustard tuber, serve with rice, and finally pour gravy on it, and a bowl of delicious pig's foot rice will be fine.

Longjiang pig's foot rice can be said to be a gas station for thousands of young people in Guangdong. It is basically impossible for young people who work in Guangdong to say that they have never eaten pig's foot rice.

It can be said that in Guangdong, white-collar workers and elites in high-rise buildings. Or the workers in the village, almost all of them have tasted pig's foot rice. When the workers are dragging their tired bodies after a hard day's work and don't know what to eat, they look up and there is always a Longjiang pig's foot rice shop that inadvertently breaks into your sight.

So why is foot rice so popular in Guangdong?

first of all, it's convenient, fast and cost-effective. You have more than 11 pieces of meat, vegetables and eggs, which are nutritious and healthy.

Ordinary fast food restaurants on the street are basically over twenty. If you don't pay attention to take more, you will get an estimated 41.51 yuan. But Longjiang pig's foot meal, you only need to spend 15-25 yuan to buy a pig's foot meal with meat, vegetables and eggs. If you want to eat more abundantly, you can add a few dollars to order double spelling, and add a braised chicken leg, which is really happy. If you have a big appetite, you can continue your meal for free, and ask the boss to pour a spoonful of marinade on the meal to make it cheap and full.

the second taste is popular, suitable for men, women and children.

It can be said that the braised taste is acceptable to most people. If the taste is biased, you can ask the boss to pour more marinade and put more sauerkraut. Just light and normal. If you like spicy food, you can put more Chili sauce, and if you don't like it, just leave it. This taste can satisfy most people.

finally, pig's feet can spell everything, and there are many varieties. In Longjiang pig's foot rice store, there are roast meat, roast goose, roast duck, roast chicken, meat rolls, chicken legs, duck legs, and some braised dishes. I like that kind of spelling, but it's not so single.

if you want to know that Longjiang pig's foot rice is so famous, why not open branches all over the country like Shaxian snacks?

You know, Shaxian snacks have spread all over the country, and even started to operate in groups. Many Shaxian snacks can be said to have more and more uniform tastes. So is Lamian Noodles, Lanzhou. Basically, wherever you eat, it tastes familiar.

First of all, local tastes are different. Because you are in other cities, many people don't like to eat pot-stewed food, so it is difficult to win customers' favor.

Then there is the question of taste. Many stores in Guangdong have been open for decades and have accumulated many old customers. But Longjiang pig's foot rice is not a brand. If no one teaches it, even if you open it alone, you will go bankrupt if you can't make the taste.

Finally, the taste is single. Basically, you are just a pig's foot rice with some side dishes. Unlike Shaxian snacks or Lanzhou Lamian Noodles, there are so many varieties, and it is difficult to have repeat customers if the varieties are too single.

A buddy of mine searched the Internet for the recipe of Longjiang pig's foot rice, bought one and thought he had learned it, and then opened one in his hometown. In the end, it was because the taste was too single, and finally it ended with a loss of more than 111 million.

The method of Longjiang pig's foot rice is mainly bittern, which leads to its single taste. In addition, most of the halogen products are pork feet, chicken legs and other meats. The salty taste makes the pork feet have to be eaten with rice and sauerkraut, otherwise it will be greasy. This limits Longjiang pig's foot rice to two consumption scenarios: lunch and dinner.

As for whether pig's foot rice can be made into leisure snacks like Juewei, Zhou Heiya and roasted pig's trotters that emerged in previous years to expand the consumption scene, it needs to be questioned.