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Bagusuji:
Knead poetry into the four seasons of Bashu
Luna Lovegood
Dianjiang County, a suburb of Chongqing, is in Mingyue Mountain at an altitude of 850 meters. After a spring rain, the rape flowers in the terraced fields of Bagu Suji are in full bloom, "suddenly pulling a mountain in spring to the front". In 2020, the Yellow River Cottage Construction Team, known as "Oriental Morocco", crossed the Yellow River to the Yangtze River and built the Bagu Cottage on the other side of the cloud here. Under the epidemic situation in COVID-19, it is hard to find a room in the Yellow River Hotel in Zhongwei, Ningxia. The newly-opened Bagu hut in Chongqing forest quickly became popular with the sunrise and sunset scenes of canyons and cliff pools behind the late rain, and gained a wave of punching cards.
As the founder, Xia Yuqing, the executive president of Hangzhou B&B Industry Association and the convener of Suji Construction Society, said frankly that they did not deliberately create an online celebrity project, but polished the products of stereotyped Suji into the idyllic appearance of everyone's dreams and naturally became an online celebrity. "In addition, the online celebrity project may be very popular at present. After a while, the market trend will not be red. Only truly unique products and wonderful experiences can continue to be popular. " Xia Yuqing said.
Talking about the "unique" architectural style of Bagusuji, Xia Yuqing said: "Although we were able to reach many scenic spots before, it was difficult to stay. As a' B&B+'cluster, Suu Kyi has always insisted on reaching inaccessible places and experiencing the beauty that cannot be experienced. We want everyone to stay, even if it's only for two or three days. So we made a yellow river hut on the edge of Tengger desert to let tourists experience the beauty of the northwest wilderness. In Bagusuji, we hope to present a unique pastoral poetic life in the canyon. "
Judging from the market feedback, stereotyped writing of Suu Kyi really supported the initial "personal design".
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Chongqing forest outside Chongqing
Three green hills, a terrace, two homestays, a book cafe, a restaurant and two swimming pools are scattered in the clouds of the empty mountain, which constitutes the appearance of the first phase of stereotyped writing. He Wei, a professor at the School of Architecture of the Central Academy of Fine Arts, designed terraced buildings around rice fields and hillsides according to the terrain, echoing the terraced fields on one side, and freely switching between fairyland in the clouds and fireworks on earth. Qi Shanshan, founder of Studio Qi Architecture Office, is responsible for interior design. Almost every room can see terraces, clouds and silhouettes of distant cities When facing the city far away, there is a kind of transparency of onlookers.
When it comes to stereotyped writing cabin, many people's first reaction is often the sunrise and sunset of the cliff-free swimming pool next to the restaurant, which extends outward and is the closest place to the sky and the sea of clouds. "For a long time after I came back, I closed my eyes and smelled of rice fields." Muir, who clocked in at many homestays, said that the morning glow before sunrise was so beautiful that I didn't know what words to use. Fortunately, there are camera records to prevent fantastic beauty from becoming personal.
"It's like the Chongqing forest outside Chongqing." A netizen who punched in said. Indeed, the Chongqing forest where Bagu lives has retreated from the hot and psychedelic air smell, and there are no noisy streets and crowds. The Chongqing forest here is carried by terraced fields and flower ridges, wrapped by clouds and sunrise, and held up by the breath of empty mountains after rain.
Instead of pursuing novel modeling, the original natural conditions of the venue are preserved as much as possible, thus showing the relationship and interaction between architecture, nature and people. With superior scenes, Bagusuji, which opened in 1 1 last year, quickly became popular and became a punching place for many hotel guests among network celebrities. "The Qingming Room has long been fully booked, and it is also full every weekend after the Spring Festival." Xia Yuqing said.
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A new scene of homestay outside the homestay
1 170, Fan Chengda, a poet of the Southern Song Dynasty, passed by Fengmenpu, and saw in Dianqian Village that "the old rain clouds brought new rain, and the water from Gaotian entered the fields" and wrote "Qilv Dianjiang County". What the poet sees is the daily life of Bagusu near Fengmenpu, but it is not "green mud without condyle" and "crows sleep together", but can sleep until dawn with frogs. In a sense, this poem is also the original "blueprint" of Baku Suu Kyi. At the rice field dinner, the homestay experiencer felt the "thousand people bomb": "Standing in the evening breeze of Bagu summer, I felt the most primitive poetry of the mountain city." "Favorite night, you can see the starry sky when you look up, and the cicadas on the road in the field are one after another. Inadvertently, you may meet a few little frogs standing quietly beside the rice field, and blue and red dragonflies standing on the rice field. These are long-lost rural interests. " "Yingjiang", a self-media person who went to the store to play Kabaya Suu Kyi last summer, said.
In terms of product polishing, stereotyped Suu Kyi is still "on the road". Xia Yuqing introduced that it is adjacent to the Bashu Ancient Road, and the second phase of Bagu Suji will specially develop tourist routes such as crossing the Bashu Ancient Road to attract more residents to experience life in Shan Ye. This "B&B+" construction method is not uncommon in today's industry. In fact, the travel route has always been one of the key points of lodge construction, and even sometimes the weight of non-B&B format will exceed that of B&B format. "We should let the guests experience the local beauty, not just end up with the room rate. The era of homestays relying on room rates has passed. " In Xia Yuqing's view, B&B is changing the rural ecology in its own way. Nowadays, B&B has gradually become a link between the city and the countryside. Through this link, we can find out how beautiful the forgotten countryside is, and then transport the beautiful scenery, experience and local scenery to the city in the opposite direction.
Generally speaking, Suji is more than just a homestay cluster. It has always been built with high-end homestays as a pioneer, excavating local scenery, combing travel routes, establishing the connection between the original ecological natural environment and modern life, and making a sound for the lost secrets. The progress of development concept makes lodge project a pioneer in the industry. At present, B&B complex has become a new development wave for rural residents. B&B entered the magnificent nature and mountains and rivers, and more and more online celebrity projects began to appear. However, Internet memory is fleeting, forming unique content and experience scenes, which is the constant secret of the hotel's fresh life cycle.
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Content is king
Xi' an Datang city that never sleeps is broken.
Qin Yi
Following the popularity of Miss Tumbler on 20 19, Datang City that never sleeps, located in the core area of 5A-level scenic spot of the ancient capital Xi 'an, has never stopped exploring and moving forward. In the "20021tiktok Spring Festival Data Report", the number of punch cards for the Spring Festival in Datang City Pedestrian Street ranks first in China. What is the "stunt" of Datang, the city that never sleeps?
As a cultural business circle that can speak for Xi 'an, the city that never sleeps in Datang, based on its rich historical and cultural sites, allows people to "cross" the prosperous Tang Dynasty, from the ancient Chang 'an to the contemporary Xi 'an full of cultural self-confidence, and fully perceive the infinite charm of modern cities while "dreaming back to Datang". In the era of experience economy, it is Tang Wenhua's excavation and the presentation of creativity and technology that makes Datang City that never sleeps immerse tourists and netizens in the fascinating world it outlines.
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Leading characteristic projects with cultural symbols
20 19 the performance art of Datang city that never sleeps through "Miss Tumbler", Internet celebrity IP, Tik Tok and other online platforms is the power of creativity. During the Spring Festival of 2002 1, the operation team of Datang City that never sleeps paid more attention to the whole world, presenting1water dance light and shadow show, 4 Tang Wenhua theme exhibitions, 7 groups of performance art, 4 major music stages and large-scale historical exhibitions, which enriched the content supply of the block. In addition, a series of cultural creativity and delicacies created by Datang were integrated into the Tang Wenhua gathering area to attract and serve tourists and citizens.
How to present more cultural and differentiated high-quality content is the focus of the operation team of Datang City that Never Sleeps. It takes night scenes, night performances, night shopping, night banquets, night entertainment and night stays as its banner, and sets up a unique golden signboard.
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All-round creativity empowers traffic realization
In order to promote the deep integration and development of "cultural creation+tourism", since 20 19, Datang City that Never Sleeps has rooted its cultural creativity in the local cultural soil, with folk celebrities, historical allusions, non-genetic inheritance and the trend of online celebrities as the main design inspiration, and through independent development, win-win cooperation and brand customization, the cultural and creative products have become cultural memories that tourists should pack away.
In 2020, with the theme of "Niancui, Tang Pin and Quyi", Datang City that Never Sleeps designed seven series of cultural and creative products, deeply explored the street features and hot IP, and completed the production and display of more than 30 self-developed products and joint products, including the "Miss Tumbler" series. At the same time, relying on the overall commercial operation of the block, Datang Sleepless City has created a theme cultural and creative store located in the center of the pedestrian street, "Meet Datang Sleepless City Chaowenchuang". Theme Wenchuang Store is committed to creating artistic goods that inherit the charm of the prosperous Tang Dynasty through the integration of Tang Wenhua elements and modern and contemporary handicrafts. Wenchuang products have more than 500 categories, such as paper carving South Lion, colorful bucket arch and tang style silk scarf.
As the first batch of national demonstration pedestrian streets of the Ministry of Commerce, Datang City that Never Sleeps has always adhered to the theme of Tang Wenhua, developed night economy, highlighted culture, strengthened content supply, constantly activated and improved comprehensive formats, and made endless innovations.
For scenic spots, some places have been there once, and the will to go again is ruled out by memory, while others are just the opposite. The reason lies not only in the first impression, but also in whether this scenic spot has the ability to constantly see new things and surprise tourists. As a native of Xi, I have visited the city that never sleeps in Datang countless times, whether I came here specially or passed by, so I realized the charm of this pedestrian street is that it is alive, growing and full of changes.
Exploring the reasons why the city that never sleeps in Datang is favored by tourists, of course, contains various factors, but in the rich cultural atmosphere and fashion trend, it is absolutely unavoidable to maximize the experience of tourists. "Give me MuTao, with qiong precious jade. It is always good to report! "In my opinion, this sentence in the Book of Songs is not bad for the relationship between tourists and scenic spots.
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Friends of Chaowen River in Changsha:
Queue equals more than 20 thousand. What are you waiting for?
Zhang Ling
Speaking of Wenheyou in Changsha, from the roadside stall 10 years ago, to the popular lobster restaurant opened by Xiangjiang River, and now to the super Wenheyou in Hisense Plaza, an old Changsha "community museum", Changsha Wenheyou has become a benchmark for the development of catering culture brands. 20 19, Changsha Super Wenheyou visited the store for more than 8 million people. According to the population data of 20 19, the permanent population of Changsha is only a little more than this. In 2020, Changsha will be called the super "Internet Celebrity City", and tourists will flock to Changsha during the "Eleventh" holiday, and there will be more than 20,000 super writers and friends waiting in line.
I have to mention the old things about the old times. In the super-gentle "Haitao's Room" box, there are posters of Princess Zhu Huan, old-fashioned wardrobes and snack plates, and in the "Aunt Ling's Room" box, old-fashioned red folding chairs, creaking desktop electric fans and contemporary hot water kettles ... all the furnishings strive to present the family scenes of the old Changsha residents in the 1980s. Some netizens commented after punching in: "When I opened my old wardrobe, I found some clothes that were popular in the 1980s. I was shocked!"
"We will also hold cultural exhibitions such as Changsha Dialect Exhibition and Changsha True Color Exhibition on a regular basis, which seems to be very incompatible with catering, but we just want to integrate art into the market environment and make a humanities exhibition that ordinary people can understand and tell stories about this city." Sun Ping said.
At present, the average daily passenger flow of Changsha Super Culture and Tour is about 6.5438+0.2 million. When talking about how to keep the popularity of network celebrities punching cards, Sun Ping said: "We still hope to persist in being ourselves and build a street memory museum full of fireworks for the city, so that the stories of merchants can be passed down and developed, providing more consumers with a relaxed and pleasant experience space."
At present, there are two super-writer friends * * * in the country, in Changsha and Guangzhou respectively. In response to a voice saying that "network celebrities, humanities and friends are no longer prosperous in Changsha", Sun Ping said: "Guangzhou's super-humanities and friends have combined many characteristics of Guangfu. Compared with Changsha, the store in Guangzhou is relatively small, only 5,000 square meters. In addition, people in Guangzhou have the habit of eating morning tea. We also encourage consumers to arrive at the store at the wrong time, and don't just pay attention to the normal meal time. So on the surface, the flow of people is relatively less than that of Changsha, but the actual customer volume is still in an ideal state. Our next stop is Nanjing. "
202 1, China Culture Daily, March 30th.
The seventh edition published a special report.
Creative cheats of network celebrities punching cards
Editor: Gou Xiaoqing