I read an article in the spoon class before, which talked about the principle of this marketing strategy. Hunger marketing is actually an application of marketing psychology: the more you can't buy it, the more someone has to try to buy it. The long-delayed desire can not only arouse people's appetite and attract attention, but if it is aroused from time to time and cannot be dispelled, the longer it takes, the more "hungry" consumers are likely to "buy in buy buy". For the catering industry, queuing is a good application of hunger marketing.

Although it is a good way to arouse consumers' interest, the premise is that consumers can survive "waiting for hunger". This is the most difficult time for customers, and it is also the key to the success of catering hunger marketing. Because once the control is not good, it is likely to push customers in the direction of competitors.