The so-called joining means that the enterprise organization authorizes the service badge to the joining owner, so that the joining owner can use the image, brand and reputation of the joining headquarters to attract consumers to spend in the commercial consumption market.
Moreover, before starting a business, the franchisees will teach their own experience to the franchisees and help them start and operate. Both parties must sign a franchise contract, which has achieved the cooperation goal of * * *. However, the joining headquarters can collect the joining fee, deposit and royalty from the joining owners due to different joining nature.
Franchise stores refer to those stores that specialize in selling specific goods, which are highly related, or goods of the same brand or a series of special goods. Franchise stores generally pay great attention to storefront decoration, giving people the feeling of high-quality products and unified image. For example, the sale of goods with traditional characteristics, shop layout highlights the classical beauty; Sell popular and trendy products, and the decoration of the store highlights the modernity. At the same time, franchise stores provide more services than other stores, such as consumer consultation and suggestions.
during the operation of franchise stores, the training provided by the headquarters is essential, which involves a series of support provided by the headquarters after the franchisees join the project, which determines whether the franchisees can successfully operate the franchise project and ensure profitability in the later period. The more project support is provided, the more perfect it will be, the more it will show the strength of the brand, and it will also give franchisees a shot in the arm, and the franchisees will run smoothly.
joining a chain business is not as easy as people think. Practice shows that you should pay special attention to the following matters if you want to join a chain business successfully.
There are not a few popular chain brands, but many brands have disappeared in a short time. It can be said that the brands of franchise chains have to be reshuffled almost every year, which undoubtedly increases the difficulty of choosing franchise chain entrepreneurs. Therefore, when choosing to join the industry, we must stand the test of the market: the chain operation system has been at least 5 years.
For those who want to start a business, joining a chain store saves the trouble of not finding a business project, which is indeed a successful shortcut. According to a survey, 81% of independent shopkeepers in Japanese retail industry closed down in the first year, and only 8% can last until the fifth year; However, only 21% of chain stores closed their business in the first year, and 77% of chain stores can survive to the fifth year. This survey proves that "joining must be more cost-effective than starting your own business." But these data do not mean that you will be 111% successful after joining.