3B technology, yes.

advertising design

One of the common methods. 3B is the abbreviation of English words "baby", "beast" and "animal". It mainly refers to the application of children's innocence and liveliness, women's unique charm and animals' simple and honest or clever characteristics in advertising creative design. This method is common in commercial advertising design, and it can arouse the emotional appeal of the audience well through this method, so as to achieve better results.

celebrity appeal

This situation refers to the use of stars, experts or celebrities as visual images in design. In commercial advertisements, using the image or temperament of stars as the main visual element of the picture can increase the intimacy and trust of products or brands to a certain extent, thus contributing to the realization of advertising effects.

Humor skills

Refers to the clever use of "humor" elements in commercial advertisements to shape the picture. It can convey advertising information through humorous and playful image elements, bring joy to the audience and even a little "smile", avoid the utilitarian characteristics of advertising, and be conducive to achieving results.

new technology

Mainly refers to the commercial advertising with unique attraction, novel vitality, unique forms of expression to convey advertising information. In modern society, people are surrounded by all kinds of information every day, especially commercial information is full of every audience, which has produced boredom and even rejection. If we don't adopt novel or novel methods, the effect of commercial advertising will be difficult to achieve.

What are the creative methods of commercial poster design? Universal Ivy Bian Xiao will share it with you for the time being today. If you are interested in how to use geometric elements in website design, page layout and poster design, I hope this article will be helpful to your study or work. If you want to know more about the materials and skills of graphic design, you can click on other articles on this site to learn.

How should commercial posters be designed? First, determine the theme.

As far as design is concerned, first of all, we must determine what the theme of the design is and whether it conforms to the theme of our poster. For example, Father's Day and Mother's Day are definitely about parents and children, while food posters are naturally about food. According to the different themes of our design, the direction is definitely different.

Second, portray the subject.

After determining the subject, what we need to do is to depict the subject, put the main visual elements in the picture, and determine the appropriate position of the picture by adjusting the size ratio.

Third, copy information.

In addition to the visual elements in the poster, the copy is also very important, so we need to sort out the information, divide the text information into main information and secondary information, and then sort out and depict the main title first, and then do other content.

Fourth, font labeling.

Choose the appropriate font according to the temperament of the project, and then put the name of the font used in our poster design.

Fifth, make a prototype.

Finally, we can make a prototype display effect for the poster, so that after submitting the scheme to the customer, our poster effect can be true and delicate, and it will be more easily favored by the customer.

On how to design commercial posters, Ivy Bian Xiao from Global will share with you for the time being today. If you are interested in how to use geometric elements in website design, page layout and poster design, I hope this article will be helpful to your study or work. If you want to know more about the materials and skills of graphic design, you can click on other articles on this site to learn.

What are the skills of commercial poster design? What should be paid attention to in commercial poster design?

The first thing you need to know is that the atmosphere and central idea of poster design with different themes are different. The layout of the poster design reflects the image and beauty of the poster. The layout needs to be beautiful and orderly, and it needs to have its own characteristics to attract users to stay on the posters you designed. Only by winning users' attention can you turn ordinary users into their potential customers, otherwise all the publicity will be in vain.

A successful poster design is inseparable from the structural arrangement and design of the poster layout. Poster layout design should pay attention to the following points:

1. Poster Layout Design-Simplified Fonts

At present, the trend of layout design is popular with big headlines, small articles, big pictures, well-defined (blocky structure) masculine and straightforward beauty, few turning points in writing, small font changes and thick black lines.

2. Poster layout design-division

The information of the same level is divided into the same plate, and the blank space between plates needs to be appropriate, otherwise it will give people a feeling of unclear hierarchy, and they can't see the key points and find the target.

3. Poster layout design-"Shelf display"

Displaying poster information in different categories will also reduce browsing time and get the information you need from the layout as soon as possible.

Let's share the general steps of my personal poster design:

Clear demand

No matter what you do, you must understand one thing before you do it, and that is what to do. What's the purpose? As long as we understand these two points when doing things, we will generally not deviate from the theme and revise the manuscript repeatedly.

For example:

If Party A asks you to design a poster, which is aimed at the promotion of new water cups, and you can enjoy a certain period of discount, just give this information, and we must understand what the poster is for.

The first point: to understand that it is a new product, it is definitely necessary to promote the new product.

The second point: be sure to know that there is a discount, and be sure to enlarge the discount to attract users.

The third point: understand that the purpose is to promote new products and attract users' desire to buy.

Clear theme style

Here we know what to do and the purpose, and then we must make clear the theme and style direction of the design. Since we want to promote new products and achieve the effect of preferential activities, we can't pretend to be the host, and we can't just pay attention to one aspect. The characteristics of new products should be enlarged, and the preferential activities should not be weakened.

Find the material and do the design.

After defining the style, you need to find suitable materials, and you can't just find a product picture to deal with it. Product pictures must show the characteristics of new products, at least not blurred, so the selection of materials is also very particular. After the materials are determined, we begin to design and make posters, which are nothing more than typesetting, how to look good and how to arrange, but we should also pay attention to clear themes, strong breathing, clear levels and fluency.