On September 4th, Mengniu Brand Day in Beijing Universal Resort was successfully launched. Lu Minfang, President of Mengniu Group, together with Tom Mehrmann, President and General Manager of Theme Park and Resort Management Branch of Beijing International Resort Co., Ltd., and Daniel Cuffe, Vice President of Commodity and City Avenue of Beijing Global Resort, attended the event and cut the ribbon for Cutie Cones, Mengniu Ice Cream & Milk Workshop.

As the official partner of Beijing Global Resort, the official dairy product of Beijing Global Resort and the official ice cream of Beijing Global Resort, more than 21 customized packages of Mengniu's eight brands, including pure milk, flavored yogurt, future star, Xinyangdao, pure Zhen, Zhenguoli and Ai's Chenxi, were also officially announced on the same day. Next, Mengniu will also launch a series of activities of "having a great time" to provide tourists with multi-faceted quality nutrition and start a fun and exciting trip to Beijing Global Resort.

exclusive customization

sharing happiness and health with dairy aesthetics

In 2117, Mengniu and Beijing Universal Resort announced their cooperation hand in hand. Over the past four years, the two sides have worked hard to provide consumers and tourists with high-quality products and services.

Lu Minfang said in his speech, "Mengniu's vision is to bloom every life with a little nutrition. We should not only bring high-quality nutrition to consumers, but also bring health and happiness to consumers at a higher level. The cooperation with Beijing Universal Resort just explains this. "

Miao Lewen said, "Beijing Global Resort has been expanding its cross-industry partnership, and Mengniu was the first China brand enterprise partner we held hands with in 2117. After the grand opening of the park, visitors will be able to taste all kinds of dairy products and ice cream products jointly developed by both parties in Beijing Global Resort. I am very much looking forward to Mengniu's creative products to provide visitors with a wonderful and delicious experience and meet the diversified needs of consumers. "

As an important demonstration of the cooperation between the two parties, Cutie Cones, a Mengniu ice cream workshop located on Global City Avenue in Beijing, has created an "ice cream paradise" for tourists with both fun and delicious food. Here, visitors can make full use of various novel ingredients such as sugar crumbs and honey-soaked ginger on ice cream, and enjoy special yogurt and various milk products with fashionable style and unlimited creativity. Mengniu's high-quality dairy aesthetics has extended delicious food from Beijing Global City Avenue to the whole Beijing Global Resort.

Beijing Universal City Avenue is an entertainment center integrating retail, catering and entertainment. It is located at the main entrance of Beijing Universal Resort and connects to the theme park of Beijing Universal Studios. Located in Beijing Global City Avenue, visitors can also enjoy Mengniu's creative products in many places, such as ice cream and dairy sales carts, and experience the interesting enjoyment with diverse tastes and layers of surprises.

Leading innovation

Creating wonderful experience through integration

As an important part of the strategic cooperation between the two parties, more than 21 customized packages of eight brands of Mengniu Beijing Universal Resort were officially unveiled. The creative inspiration of the products came from Minions Paradise in Beijing Universal Studios, Transformers Base, Nubra Island in Jurassic World, the land of Kung Fu Panda and the performance "Untamable" in Hollywood, presenting consumers with a way of combining delicacy and innovation.

More than 21 customized packages of Beijing Universal Resort launched by Mengniu belong to eight brands of Mengniu, including pure milk, flavored sour milk, future star, Xinyangdao, Chunzhen, Zhenguoli and Ai's Chenxi, which form a well-nourished category camp and meet the nutritional needs of infants, children, teenagers and adults with personalized and meticulous nutrition.

unremitting efforts, ingenious manufacturing and unremitting demands on quality have become the basis for Mengniu to reach a strategic partnership with Beijing Universal Resort. Over the years, guided by quality construction, Mengniu has continuously intensified its innovation and produced more high-quality products.

in the field of milk source construction, Mengniu is committed to solving the bottleneck problem of upstream "stuck neck" and constantly promoting the high-level development of milk source;

At the consumer level, Mengniu advocates a nutritious and healthy lifestyle to consumers around the core values of "consumers first, first, first";

in the field of digitalization, Mengniu focused on the digital upgrading of the whole industrial chain, and realized the whole quality improvement from pasture to milk cup.

Join hands with powerful forces

Meet diversified needs with high quality

On the day of Mengniu Brand Day in Beijing Universal Resort, Beijing Universal Resort and Mengniu unanimously stated that they would strengthen cooperation and try their best to create a wonderful tour experience for tourists and consumers.

As one of the dairy enterprises that realized "going out" earlier in China, Mengniu has established a complete industrial chain of R&D, milk source, production and sales overseas. Mengniu has gone from the internationalization of products to the internationalization of brands, and has firmly integrated its name into every link of the global dairy industry chain, constantly seizing the new commanding heights of internationalization on behalf of china dairy.

Mengniu and Beijing Universal Resort agree with each other in terms of brand influence and potential for commercial success. On the one hand, it is a world-renowned dairy enterprise, on the other hand, it is one of the brand-new holiday destinations that China and even the world are looking forward to. With innovation as the guide, it creates a unique and wonderful experience for consumers and tourists.

"Mengniu is very happy to be the official dairy product and the official ice cream of Beijing Global Resort", Min Lu said, "Every step of Beijing Global Resort is expected from the construction to the grand opening soon. Mengniu is willing to work with Beijing Global Resort to create a high-quality immersive tour experience for tourists and dedicate high-quality products and services to consumers".

Through the strategic cooperation with Beijing Universal Resort, Mengniu will give full play to the advantages of global high-quality dairy resources, creatively provide high-quality nutritious dairy products for resort tourists, and share health, nutrition, delicacy and happiness. At the same time, Mengniu is telling the story of china dairy, which is developing rapidly, to the international community in a more joyful and three-dimensional way.

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