Bandaojing, Huang Helong, Liaozhai, Qiangshutang, Lvlansha, Liu Quan, Qizun, Bailiangchun, Pugong Liquor, etc. Zibo Green Blue Sand Beer Festival began in 2007, sponsored by Zibo Municipal People's Government and undertaken by Shandong Huashi (Green Blue Sand) Beer Co., Ltd., and opened in the central square of Zibo Museum every June. It is a large-scale brand festival integrating tourism, culture, sports, catering, economy, trade and entertainment in Zibo. During the festival, there are large-scale star concerts, Green Blue Sand Beer Plaza, Carnival Entertainment, Green Blue Sand Beer Culture Exhibition Area, various live cultural activities, interactive games, beer competitions, economic and trade exhibitions and other colorful activities, which receive more than one million domestic and foreign tourists every year, ranking among the top famous activities in the province in terms of scale, grade and influence. Zibo Oktoberfest aims to strengthen communication with consumers and distributors, and become the most influential Oktoberfest in Zibo, thus forming a brand chain and positively influencing the beer consumption habits of Zibo citizens. Zibo Oktoberfest is rich in content, integrating the characteristics of knowledge, entertainment and interaction, actively attracting people from all walks of life and the general public to participate, adhering to the four high standards of "high standard, high level, high grade and high grade" in venue layout, on-site management and content setting, which greatly enriched citizens' spare time life. Zibo Oktoberfest is more open and interactive. Fully learn from the essence of Oktoberfest at home and abroad, actively absorb the participation of international brands, and carry out strategic cooperation with banks, real estate, automobiles, communications and other industries. Various activities can well show the development achievements of Zibo in recent years. To meet the growing material and cultural needs of Zibo citizens, with the help of the advantages of green and blue sand beer resources, we will strive to build Zibo Green and Blue Sand Beer Festival into a well-known domestic activity brand, promote the accelerated development of tourism and service industry in Zibo, and promote the comprehensive, coordinated and sustainable development of economy, society and humanities in Zibo.