a good copy of the promotional film can improve the visibility of the enterprise. How to write a model essay on corporate propaganda film planning? The following are my writing skills and related model essays on corporate propaganda film planning, please refer to them.
The method of writing corporate propaganda film copy
The production of corporate propaganda film is to perfectly show the image style and characteristic advantages of your enterprise, and artistically process the corporate image through pre-planning and post-editing, so as to increase the attention of the enterprise.
1: First of all, it is the performance of the creative copy content of the corporate promotional film. How to show the essence of a company and how to make customers deeply bring it to your company at the first sight, the title of the creative copy of the corporate promotional film plays a very important role, which always attracts the audience and shows the most essential part of your company. Therefore, the title of the creative copy of the corporate promotional film must be creative, innovative and distinctive.
2. The creative copy of the corporate promotional film introduces the company, its history, scale and honor, shows the elegant demeanor of the company, and makes the audience feel the strength of the company with specific content.
3. The product display of the creative copy of the corporate promotional film, the scale and honor of the company have all been introduced, so what you want to tell others is what your company does, and what competitive advantages your products have compared with the same industry. These are what the audience wants to know most. The people who made the film can't explain the advantages of their products well in the early stage, so how can they show their own advantages? It is necessary to tap the advantages of the enterprise in the creative field and shoot some characteristics and uniqueness of the product.
4. After introducing the products of the enterprise, let others know the scale and strength of your enterprise, mainly shooting the office area, R&D department and factory area of the enterprise, so as to show the elegance of the enterprise with the real strength of the enterprise, and let the customers reach the shock of the soul, so that the audience can feel as if they were there. After reading it, it is equivalent to making a real visit to the enterprise.
5. The last link is a challenge for enterprises to face the opportunity and face the future. No matter how strong an enterprise did yesterday and how great its achievements are, it only represents yesterday. A prospect for the future is a link for your audience to see the potential of your enterprise. The design of the prospect at the end of the corporate promotional film is also a very important link. The audience who grasp the good or bad relationship in this link will finally give an impression of your enterprise as a whole and an evaluation of its future potential.
the focus of creative copy of corporate propaganda film lies in the theme positioning, overall positioning, performance content, and the elaboration point of creative core of corporate propaganda film. The corporate propaganda film planning copy should be "both in spirit and form", with a main theme, a tone and a clear theme positioning, and follow a clear core slogan from beginning to end, even if the narration is concise, it can be precise and full of tension, even if it is not straightforward. Therefore, as long as the "God" of the enterprise is refined, there will be unlimited creative space and unlimited creative interpretation.
? Enterprise propaganda film planning model essay 1
In today's world, energy development, energy security and environmental security are issues of common concern to the whole world and all mankind. Founded in 1949, Zhongnan Survey and Design Institute of China Hydropower Consulting Group, struggling and growing with * * * and China, has always been committed to clean and renewable energy and environmental protection, rooted in Hunan, China, facing the whole country and the world, participated in the creation and witnessed the glorious history of China's energy development, and has become a national-level large-scale comprehensive Grade A survey and design research unit with outstanding capabilities and strength in the field of clean and renewable energy and engineering construction management in China. In the 61-year struggle history, Central South Academy has undertaken the general survey and planning and design of hydraulic resources in 21 large rivers and 179 branches in China, with a planned total installed capacity of about 67 million kilowatts; It has undertaken more than 161 hydropower survey and design tasks at home and abroad, with a total installed capacity of more than 61 million kilowatts; About 17 million kilowatts have been completed and put into operation in China before the project, involving hundreds of billions of yuan in project investment. Wujiangdu Hydropower Station, which won the first prize of National Science and Technology Progress Award, National Excellent Engineering Exploration Gold Award and Design Gold Award; Dongjiang Hydropower Station and Wuqiangxi Hydropower Station, which won the national excellent engineering survey gold medal and design gold medal; Wulichong Reservoir, which won the Silver Award for National Excellent Engineering Investigation and the Silver Award for Design; Longtan hydropower station, which is well-known in the world hydropower engineering field and won the honor of international RCC milestone project; Xiangjiaba Hydropower Station, the third largest hydropower station under construction in China, is the representative works of survey and design of Central South Institute in different historical periods.
The pumped storage power station undertaken by Central South Institute has a total designed installed capacity of more than 11 million KW. It has strong technical characteristics in the construction necessity demonstration, hub layout, structural design, giant underground cavern group design and construction technology, construction planning, electromechanical design, improving the economy and unit operation stability of low-head pumped storage power stations. Representative projects include Bailianhe in Hubei, Heimifeng in Hunan and Liyang in Jiangsu.
Central South Institute has always been in the forefront of hydropower and water conservancy science and technology in China, and its 61-year technical practice and engineering tempering have laid the most stable core competence for sustainable development. It has successively trained two academicians of China Academy of Engineering, and now there are 14 experts enjoying special government allowance from the State Council, 222 senior engineers at professor level and 611 senior engineers, and established the Post-Doctoral Research Center.
The design and construction technology of high roller compacted concrete represented by Longtan, high arch dam represented by Dongjiang and Jinggangchong, high face rockfill dam represented by Sanbanxi and Jiangpinghe, high slope treatment technology represented by Wuqiangxi, Longtan and Xiangjiaba, and large underground cavern groups represented by Longtan, Xiangjiaba, Bailian and Heimifeng energy storage projects. The deep overburden treatment technology represented by Xiangjiaba and Pankou projects, as well as various flood discharge and energy dissipation technologies adopted, are the representatives of China hydropower frontier science and technology, and have significant influence in the industry.
Central South Institute is one of the first units selected by the state to carry out engineering construction supervision business, and has undertaken hundreds of engineering construction supervision projects in various industries at home and abroad for more than 21 years. With Fan Wen Station, the world's largest propaganda film planning copy of Guangzhou pumped storage power enterprise, the permanent shiplock of the Three Gorges of the Yangtze River, the underground powerhouse of Longtan and Xiluodu hydropower stations, and the supervision of Guangzhou subway project as the most representative, China's supervision "Wide Storage Mode" and "Longtan Experience" were created, and were awarded "National Advanced Supervision Unit" by the Ministry of Construction for three consecutive times. In 2118, it won the title of "Advanced Enterprise of Construction Supervision in China for 21 Years of Innovation and Development".
in 2116, zhongnan institute established the development strategy of "a domestic first-class and internationally renowned international engineering company" and the business strategy of "going west, going out and transforming" in time, and devoted itself to expanding its main business to the fields of new energy, water affairs, environmental protection and traffic engineering, and marching into brand-new technical and management business fields and market sectors such as engineering consulting, general contracting, BOT and international engineering.
New energy field: Central South Institute has undertaken the planning of ten million kilowatt wind power bases in Jilin onshore and Shandong offshore, and undertaken the survey and design of large-scale wind power projects in Xinjiang Baiyang River, Inner Mongolia Huitengliang Mountain and other countries; And took the lead in tackling key scientific and technological problems of offshore wind power.
Taking the solar photovoltaic building application demonstration project of Zhongnan Boyuan Building as the forerunner, it has successively undertaken the solar energy application planning of Toulufan City in Xinjiang and the design of solar power generation projects in Erdos, Inner Mongolia, Guyuan, Hebei and Hengyang, Hunan. It has undertaken the overall planning of comprehensive utilization of garbage power generation in Hunan Province and the design work of domestic garbage incineration power generation project in Xiangtan City, and fully served the cause of new energy development in the motherland. He undertook the overall planning of comprehensive utilization of garbage power generation in Hunan Province and the design of domestic garbage incineration power generation project in Xiangtan City, and fully served the cause of new energy development in the motherland.
project general contracting field: while giving full play to the advantages of complete sets of mechanical and electrical equipment business, Central South Institute has been making great efforts to explore the general contracting mode with design as the leading factor, and has successively undertaken general contracting projects such as Hunan Shuiniangtang Hydropower Station, Hunan Pushi Protection Project, Hunan Liye Protection Project, Chongqing Youchou Hydropower Station, Jiangsu Dongling Wind Power Station, Shanxi Shenchi Wind Power Station and Yunnan Tiechuanqiao Hydropower Station. Practice has proved that the general contracting mode with design as the leading factor has strong vitality and is an important part of the sustainable development of Central South College.
international engineering field: with the help of national foreign economic aid projects, Central South Institute has gradually formed seven central markets in Southeast Asia, North Africa, East Africa, West Africa, the Middle East, the Near East and South America, and set up offices in Vietnam, Libya, Colombia and Turkey. Business areas include survey and design, general contracting, complete sets of equipment, engineering consulting, etc., which basically cover all major business areas of our hospital, and in 2118, there were more than 21 performance projects. In particular, the steady progress of EPC in Libya's housing construction, complete sets of mechanical and electrical equipment in Shanluo, Vietnam, and the formal signing of the memorandum of cooperation on the Magdalena River in Colombia marked a significant improvement in the level, ability and quality of our institute's "going out".
project investment field: with its own technology, management advantages and market reputation, Central South Institute has invested more than 311,111 KW in rights and interests such as Taoyuan Hydropower Station and Dongling Wind Farm; The daily treatment capacity of sewage treatment plants such as Chenzhou and Guiyang, Hunan Province, which were independently invested, reached 221,111 tons, and the large-scale operation capacity of environmental and water projects was initially formed.
through years of scientific research practice and engineering experience, Central South College has formed certain technical advantages in resettlement planning, geotechnical construction and wind power construction, geological disaster control, automatic hydrological forecasting and reservoir adjustment system, engineering test center, engineering surveying and mapping center, engineering inspection, engineering monitoring, environmental assessment
and soil and water conservation, pre-evaluation of industrial hygiene and labor safety, and special business of bidding agency.
Rooted in this hot land of Jinxiu Xiaoxiang, Central South College has devoted itself to hydropower development and engineering construction in Hunan, and a number of hydropower projects such as Zhexi, Fengtan, Dongjiang, Wuqiangxi, Lingjintan, Hongjiang, Wanmipo, Tuokou and Heimifeng. A number of wind power projects such as Bamian Mountain, Nanshan Mountain, Yangfeng Mountain and Jianghua; A number of municipal projects, such as Tianhan Grand Theatre, Xiangjiang River flood dike and urban sewage treatment, have demonstrated the engineering capacity and social responsibility of Central South Hospital.
The rapid development of Central South College is inseparable from the correct leadership of the group company, the indomitable pursuit and struggle of several generations of Central South College people, the help and support of friends from all walks of life, and the care and entrustment of leaders at all levels. Corporate promotional film planning model essay 2
shooting outline
Client: Education and Training College
Length: 8&; mdash; 15 minutes
Title: Creating Educational Legends &; mdash; & mdash; Education
overall orientation: according to the characteristics and leading position of education group in the current industry, it reflects the outstanding achievements of Dacheng education development ideas, mechanisms and school-running models in education and their influence and role in education. Under the background of college development, fully explore and do "cultural" articles, fully reflect the core competitiveness of Dacheng education and advanced and modern teaching concepts and methods. The combination of character environment, moving scene and still scene, physical shooting and animation production is widely used, which reflects the culture and concept of the college and injects unique vitality factors into the education system of the whole society. Three-dimensional demonstration is used to fully demonstrate Dacheng's brand-new teaching ideas and methods. At the same time, through the lens display of the college leadership team, educational elite, teaching environment and college strength, Dacheng's outstanding achievements in the field of education, the driving force for continuous innovation, the school-running goal of "learning in Dacheng, achieving success in life" and the unique college culture are highlighted.
Special topic:
As a nation with a long history and profound cultural heritage, the accumulation of ancient and modern cultures has forged the backbone of our national culture! A century-long plan, education-oriented! In the wave of reform and opening up, education has been put at the top of all work by the party and the government! In response to the situation, many educational and training institutions have sprung up, and Dacheng Education is like a sunflower chasing the sun, becoming the brightest flower in all educational institutions, shining with dazzling light!
Mencius says, "Confucius is a masterpiece", praising Confucius' thoughts as a masterpiece of ancient sages. Influenced by Confucian culture and taught by Confucius, it laid the foundation of Chinese civilization and created the great achievements of Chinese civilization. Today, Dacheng Education inherits civilization, spreads civilization, and creates an educational success in a new era. It takes "learning is great, life is great" as its school-running goal, adheres to the educational concept of "sharing wisdom, developing potential, and building superior competitiveness", and teaches students in accordance with their aptitude with unique teaching models and teaching methods, following teaching rules, and carries out education management consultation, characteristic brand design, education training, subject counseling, education certification and education intermediary services for the society.
Yunnan Education and Training College is a non-academic education and training institution approved by Yunnan Provincial Department of Education and registered with Yunnan Provincial Department of Civil Affairs. In 2111, Yunnan Dacheng Training College, through the cooperation with ESOL Center of Cambridge University and Beijing Foreign Studies University, exclusively introduced the Cambridge International English Teaching Ability Certificate (TKT) certification system, becoming the only functional institution in Yunnan Province with the qualification to train international English teachers. At the same time, Yunnan Dacheng Education and Training College is also the only authorized test center of Cambridge International Children's English Level Certification Examination (CCEC) in Yunnan Province. Since its establishment, the college has successively cooperated with the examination center of the Ministry of Education, Beijing Normal University, corporate propaganda film planning model essay, Beijing Foreign Studies University and other universities and education departments at a high level, and achieved remarkable results!
In order to meet the learning needs of students of different ages and levels, the college consists of a primary school department, a middle school department, an adult department and a vocational skills certification center.
The primary school offers: Cambridge International Children's English, Rainbow Children's English and synchronous tutoring courses for primary schools, special classes for children's art, psychological correction and parent-child courses; The middle school department offers: new concept English and synchronous counseling courses for junior and senior high schools, as well as special training counseling courses for middle and senior high school entrance examinations; (Attachment: Primary and secondary schools offer special summer camp activities, and middle schools offer study tours. ) The Adult Department offers: pre-test training for special post teachers, CET-4 and CET-6 training, CET-4 and CET-8 training for English majors, postgraduate entrance examination counseling, and TKT training for civil servants before the exam.