on the present situation and development prospect of convention and exhibition hotels in China

convention and exhibition literally refers to conferences and exhibitions. Internationally, exhibitions are called "Meetings, Incentives, Conventions, and

Exhibitions", which are usually referred to as MICE for short. Only thirty years ago, the exhibition industry could not be called "industry", and it was not even seriously regarded as a market segment of a specific industry. However, with the deepening and development of economic globalization, transnational and trans-regional economic exchanges and cooperation are developing with an unstoppable momentum. As an indispensable tool for business activities, conferences and exhibitions are rising, playing an increasingly important role in the modern economic market, quickly forming their own market-exhibition market, and successfully driving and gathering a large number of related industries, such as tourism, transportation, catering, accommodation, translation and so on. The economic pull of convention and exhibition industry to related industries has also reached a ratio of 1: 9. With such rich profits, the hotel industry can no longer be indifferent. In fact, a considerable part of the business share of the hotel industry comes from exhibitions. The attitude of the hotel industry is becoming more and more positive. From dispensable reception of sporadic meetings to enthusiastic recruitment of large-scale exhibitions, from temporary deployment of personnel services to the establishment of a separate conference department, until the exhibition hotel built for the exhibition industry and relying on the exhibition industry to survive.

first, the development status of convention and exhibition hotels in China

convention and exhibition hotels refer to hotels whose main business is to receive conferences, exhibitions and exhibitions. With the rapid development of China's convention and exhibition industry, in recent years, a number of convention and exhibition hotels have been built in China's convention and exhibition market, and good economic and social benefits have been achieved, which has provided new development impetus for the convention and exhibition industry. Many of these exhibition hotels have won honors in the industry. For example, Xiamen International Convention and Exhibition Hotel won the "Golden Pillow Award of China Hotel in 2115-Top Ten Most Popular Resort Hotels in China" and won the Golden Key Diamond Award, the highest golden key service award of China Hotel on behalf of the industry. However, China convention and exhibition hotels are far from the world-famous convention and exhibition hotels in terms of scale, grade, personnel and service. Although the convention and exhibition hotel was built for the market segment of convention and exhibition, it has not completely occupied this market, and the development and management of convention and exhibition products are still not in place.

(1) Advantages of China's convention and exhibition hotels

1. China's convention and exhibition hotels rely on the huge market of China's conventions and exhibitions. Nowadays, the global convention and exhibition industry presents a thriving situation. With its rapid economic momentum and huge economic potential, China has become a new force that can not be ignored. Although China's convention and exhibition industry started late, it has developed quite rapidly, especially in terms of hardware, and it has a trend of advanced development. Local governments are also actively involved in the development of the exhibition industry. At present, there have been self-regulatory trade associations in China, and many major conference reception units have joined international organizations, and the exhibition industry system is taking shape.

2. China's exhibition hotels are in the rapid rising stage of the development of exhibition hotels. Although the exhibition hotel is a new field in the development of the hotel industry, foreign counterparts have accumulated a lot of successful experiences, and they can get twice the result with half the effort by learning from their achievements, or they can take fewer detours or not.

3. China has successfully bid for the Beijing 2118 Olympic Games and the Shanghai World Expo, which has brought immeasurable impact on the whole convention and exhibition industry. To receive many tourists attracted by these two conferences, the demand for rooms in Beijing and Shanghai is obviously in short supply, and there is a considerable gap. In particular, it is hard to find a convention hotel that can provide both rooms and exhibition areas. Under such hot market conditions, it is undoubtedly a wise and far-sighted move to invest in exhibition hotels. Moreover, after the two grand events, how much room will China's convention and exhibition industry have in the international arena, and how many international conventions and exhibitions it will attract can be expected. Exhibition hotels are not just built with the wind, but obviously have a longer-term development prospect.

4. The hotel has a large scale, a large flow of people and goods, relatively concentrated access and long stay.

Many large-scale exhibition activities are attended by a large number of people, including exhibition organizers, exhibitors, spectators, journalists, etc. The exhibition hotel can provide a large area of meeting places and exhibition places, and provide a sufficient number of rooms and restaurants, as well as rich entertainment facilities and other products. Generally, the time for group tourists to stay in hotels is about 1 ~ 2 days, but usually the time required for an exhibition is about 3 ~ 4 days, and some even exceed 11 days, which has great market potential.

of course, in addition to the demand for rooms and catering, the convention and exhibition industry also has a great demand for services from other departments of the hotel, such as food delivery, laundry, fitness and business center services, which has expanded the profit space for the hotel.

(II) Disadvantages of China's convention and exhibition hotels

1. China's convention and exhibition economy started late, and overall it lags behind the development pace of the international convention and exhibition industry. The overall development of China's exhibition economy is relatively late, and the areas with better development are limited to some cities such as Beijing, Shanghai and Guangzhou, and the scale, level and influence of hosting exhibitions are far from those of internationally renowned exhibition cities. However, other small and medium-sized cities in China don't estimate the market enough, lack exhibition sources, and many major exhibition halls built with the trend can only be idle, resulting in a lot of waste of resources.

2. China's convention and exhibition hotels are still biased towards hotels, and the scale as convention and exhibition hotels is not enough. Xiamen International Convention and Exhibition Hotel, which just won the Golden Pillow Award, has only 216 rooms. As a subsidiary of Xiamen International Exhibition Center, it emphasizes the function of the hotel, not the function of exhibition. Shanghai Pudong Convention and Exhibition Hotel is a quasi-four-star hotel with only 151 rooms. Most convention and exhibition hotels in China are built next to large-scale exhibition centers, and then they are convention and exhibition hotels, taking a conservative approach to avoid the business risks caused by purely receiving convention and exhibition activities. In the short term, this way, the boat is small and easy to turn around, and the back of the tree is easy to enjoy the cool. However, blurring the boundary between convention and exhibition industry and convention and exhibition hotel is tantamount to giving up its own market share, and it has not been enlarged at the beginning, which has affected its future development.

3. China's exhibition hotels have not done enough in the development and marketing of exhibition products. Some convention and exhibition hotels are under the banner of convention and exhibition hotels, but they do not focus on building and promoting their own convention and exhibition products according to their positioning in marketing activities. As convention and exhibition hotels, their advertisements don't describe how professional conference rooms, how large exhibition areas and how many professional convention and exhibition service personnel they have, but simply emphasize that they are a few minutes' drive from the convention and exhibition center, which obviously publicizes others and affects themselves.

4. The operation risk is high, the cost is high, and the requirements for hardware and software are relatively high. This is an unavoidable topic. Exhibition hotels depend on exhibitions to survive. If the local exhibition market falls into a trough, the operation of exhibition hotels will be seriously affected. Due to the scale nature of convention and exhibition hotel, its facilities and equipment utilization rate is very high, and its energy consumption is quite large. The operating cost is much higher than other hotels, and the frequency of maintenance and update is also higher. The scale and conditions of convention and exhibition hotels are higher than those of ordinary hotels, which not only require certain hardware such as the size of conference venues, the quality of conference equipment, the number of available parking spaces in parking lots, etc. It also attaches great importance to the hotel's service ability and the professional knowledge and skills of service personnel. In addition, the reception of exhibitions requires a lot of preparations in advance, ranging from meeting room layout, room arrangement, menu formulation, to admission mode and exhibition withdrawal time, all of which require detailed planning and strict organization to prevent any accidents at the scene.

In short, although China's exhibition hotels have begun to take shape, there are still many places to continue to work hard on the road to specialization and internationalization.

second, the development prospects of convention and exhibition hotels

(1) integrated development prospects

integration refers to the integration of convention and exhibition and hotels. This is an effective development prospect of convention and exhibition hotels at present. According to the characteristics of the exhibition industry and hotels at this stage, on the one hand, the main body of exhibition activities, such as exhibitors, managers and news media, may become the tourists of hotels.

Because of the exhibition, they gathered in the hotel through the marketing promotion of advertisements, news, Internet and other media, and then spent money on accommodation, catering and entertainment in the hotel, which brought economic benefits to the hotel, and even completed shopping and tourism with the help of the hotel, which promoted the development of the relationship between the hotel and the exhibition guests. On the other hand, the excellent service provided by the hotel will leave a deep impression on the guests, and the scale advantage formed by the good service of many hotels will greatly improve the popularity and reputation of the exhibition host place, promote the sustainable exhibition and create a broader external development environment for the local area. For example, Boao, Hainan, with the support and participation of the local government, the exhibition industry and hotel industry have developed rapidly.

(II) Prospects for international development

From a macro perspective, convention and exhibition hotels are bound to adopt an international development model under the background of economic globalization. As the pillar industries of the tertiary industry, convention and exhibition industry and hotel industry can better feel the trend of economic globalization. Other tertiary industries will also be integrated into it, realizing multi-party cooperation and common development within the tertiary industry. At present, tourism and transportation have begun to intervene in the operation of exhibitions and hotels, and the future cooperation will be more extensive and in-depth. The characteristics of internationalization: first, the branding of the theme, the exhibition industry and the hotel industry should create their own marketing themes, and seek cooperation between the two sides, and at the same time cooperate with other industries such as communications, posts and telecommunications to promote the development of theme branding; The second is to realize the modernization of technology, which is mainly manifested in the networking of information communication, the perfection of hotel reservation system and the internationalization of exhibition facilities. Third, the scale of organizational operation should be realized, which is mainly manifested in the scale of communication between intermediary organizations and the scale of communication between exhibitions and hotels. Similarly, large-scale and group hotels tend to contact with large exhibition organizers to form a large-scale situation of organizational operation.

(3) Development prospect of micro-urbanization

First of all, the hotel, the core place of MICE tourism, should be completely positioned. A hotel no longer means an isolated building, but will contain lots of plots and more natural environment factors. Of course, today's large hotels in China will have their own independent space outside the building, but in the context of MICE tourism, hotels will focus on space and natural factors, rather than using them as simple foil or embellishment. Because the hotel, as a convention and exhibition venue, provides not only accommodation and meeting places, but also a brand-new environment that can draw participants away from their familiar working environment. The comprehensive ability of the hotel is stronger. Providing conference and exhibition venues is only one aspect of the convention and exhibition hotel. Life and leisure after the conference put forward all-round service requirements for the hotel receiving the convention and exhibition. In this context, the hotel's integration means that the hotel itself will become an independent all-round living functional area, and it will grow a face and framework of the city. In the midst of nature, a hotel in a miniaturized city is a brand-new landscape and driving force brought by convention and exhibition hotels to tourism.

III. Conclusion

As a branch of convention and exhibition industry and hotel industry, convention and exhibition hotels stand out in the background of convention and exhibition economy and occupy a place in the convention and exhibition market with their unique advantages. Although the history is not long, they have good development momentum and prospects, and are forming their own service standards and systems. As an important carrier of the integrated development of convention and exhibition hotels, the international development path of convention and exhibition hotels has been boldly tried. Through continuous improvement and innovation, convention and exhibition hotels will surely play a greater role in the convention and exhibition industry and become a new driving force for the development of convention and exhibition economy.